|
Internasjonal Markedsføring, Universitetsforlaget, 8th edition, 2009
|
|
Relationships between exporters and their foreign sales and marketing intermediaries, Elsevier. Advances in International Marketing No 16 (2006),
|
|
'The Relevance of Internationalisation Theories: A Contingency Framework Approach' , In Fai, Felicia and Eleanor Morgan (eds), Managerial Issues in IB, Palgrave publishers 2006. With Vidar Askeland.
|
|
“A Framework for Strategy Development in Globalizing Markets”, Journal of International Marketing, February 1997.
|
|
“The perennial issue of adaptation or standardization of international marketing communication: organizational contingencies and performance”, Journal of International Marketing, 2002, no 3.
|