Carl Arthur Solberg

Navn
Carl Arthur Solberg
Tittel
Professor
Avdeling
Institutt for markedsføring
Romnummer
C4-082
Telefon
46410569
E-postadresse

Curriculum Vitae

Utdannelse
År Utdanningsinstitusjon Grad
1993 University of Strathclyde PhD
1969 Université de Neuchâtel Licencié ès sciences économiques
Forskningsområder
Globalisation of markets
Internationalisation strategies
Born Globals
Exporter - middelemen relations
Standardisation- adaptation of marketing
Undervisningsområder
internaitional marketing
Utvalgte publikasjoner
Internasjonal Markedsføring, Universitetsforlaget, 8th edition, 2009
Relationships between exporters and their foreign sales and marketing intermediaries, Elsevier. Advances in International Marketing No 16 (2006),
'The Relevance of Internationalisation Theories: A Contingency Framework Approach' , In Fai, Felicia and Eleanor Morgan (eds), Managerial Issues in IB, Palgrave publishers 2006. With Vidar Askeland.
“A Framework for Strategy Development in Globalizing Markets”, Journal of International Marketing, February 1997.
“The perennial issue of adaptation or standardization of international marketing communication: organizational contingencies and performance”, Journal of International Marketing, 2002, no 3.
Medlemskap og verv
År Institusjon Verv
2006 - - Tracking Systems Styreformann
Språk
Norwegian
English
French