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The Principal’s and Agent’s Contribution to Customer Loyalty within an Integrated Service Distribution Channel
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Effects of Secondary Associations on Brand Value: A Study of the Relationship Between Corporate Image and Consumers’ Willingness to Pay
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Brand performance in the Marketplace: An Experimental Auction Approach
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Expectancy-Bias in Perception of Multi-Sensory Stimuli
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Sense Modality Effects in Consumer Judgment and the Moderating Role of Expertise
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