Kort biografi
Rutger van Oest is Associate Professor of Marketing at BI Norwegian Business School. He obtained his Master's degree in Econometrics (cum laude) in 2000 and earned his PhD in Economics in 2005, both from the Erasmus University Rotterdam. Before joining BI, he was an Assistant Professor at Tilburg University. His academic research has appeared in leading journals such as Marketing Science, Journal of Econometrics, Quantitative Marketing and Economics, International Journal of Research in Marketing, and Journal of Retailing.
Forskningsinteresser
Brand choice models with reference prices
Stochastic models of customer lifetime value
Complaint management
Retailer competition
Undervisningsområder
Marketing finance
Marketing modeling
Marketing research
