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"Brand Performances in Social Media", Journal of Interactive Marketing, forthcoming 2012 (with Stephan Sonnenburg) ()
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"Moderating Role of Stress in Evaluating Negative Services: Encounters with the Police", Journal of Service Research, forthcoming 2012. (with Lola Duque)
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"Overcoming Skepticism Towards Cause Related Claims- The Case Of Norway", International Marketing Review, Vol. 26 (3), p312-326, 2009. (with Lene Kristensen and Erika Villaseñor Mejia)
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"Word-of-Mouth and Consumer Choice Behavior: More on Message and Dispatcher Effects," Advances in Consumer Research (Asia Pacific), Vol. VIII, p171-174, 2009. (with Håvard Hansen)
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"Cultural Differences in, and Influences on, Consumers’ Propensity to Adopt Innovations," International Marketing Review, Vol. 23 (5), p173-191, 2006.
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"Sense or Sensibility?: How Commitment Mediates the Role of Self Service Technology on Loyalty" in Self-Service in the Internet Age: Expectations and Experiences eds. Dave Oliver, Celia Romm Livermore and Fay Sudweeks, p213-229, Springer, 2009. (with Line L. Olsen)
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"Successful Application of a Customer Relationship Management Program in a Non-Profit Organisation," Journal of Marketing Theory and Practice, Vol. 12 (2), p73-86, 2004. (with Line Kristoffersen)
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