Publikasjoner
Dimitriu, R.M, B. M. Samuelsen and L. Warlop (2010), "The Dark Side of Brand Extension Similarity", Proceedings, European Marketing Association Conference (EMAC) 2010. Editors: Suzanne C. Beckmann, Torsten Ringber & Thomas Ritter, Copenhagen: Denmark.
Gaustad, T.B., B.M. Samuelsen and L. Warlop (2011), "Consumers' Responses to Identity Threat", Proceedings, European Marketing Association Conference (EMAC), 2011.
Grønseth, B.O., K. Sandvik & B.M. Samuelsen (1996), Antecedents and Effects of Brand Reputation and Customer Satisfaction: An Empirical Study, In C. Roland-Levy (ed.): Social and Economic Representations, IAREP-Proceedings, 230 - 240.
Hansen, H., B.M. Samuelsen, & B.G. Lorentzen (2003), Is Being Good Better Than Being Cheap, or is Being Cheap Better Than Being Good, In: B.E. Kahn & M.F. Luce (Eds.) Advances of Consumer Research, Proceedings of the Academy of Consumer Research Conference, Toronto, Canada, pp. 446-450.
Hansen, H., B.M. Samuelsen, & P.R. Silseth (2008), Customer Perceived Value in B-t-B Service Relationships. Investigating the Importance of Corporate Reputation, Industrial Marketing Management, vol. 32, pp 206-217.
Hansen, H., B.M. Samuelsen & T.W. Andreassen (2011), Trying to Complain: The Impact of Sel f-re fere ncing on Complaining Intentions, International Journal of Consumer Studies, Vol. 35, (July), pp. 375-382.
Hansen, H., B.M. Samuelsen & J. Sallis (2012), The Moderating Effects of Need for Cognition on Drivers of Customer Loyalty, forthcomming in European Journal of Marketing.
Haugtvedt, C.P, R.J. Shakarchi, B.M. Samuelsen, and K. Liu (2004), Consumer Psychology and Attitude Change, in: Resistance and Persuasion, E.S. Knowles, and J.A. Lin (eds). Lawrence Earlbaum Associates, Mahwah, New Jersey, pp. 283- 298.
Samuelsen B.M. & K. Sandvik (1997), The Concept of Customer Loyalty, Proceedings of the 26th European Marketing Academy Conference, Vol.3, 1122-1140.
Samuelsen, B.M & K. Sandvik (1998), Effects of Customers' Stte of Commitment to Service Providers, Proceedings from the 27th European Marketing Academy Conference, Stockholm, Sweden pp. 345 - 358.
Samuelsen, B.M. & K. Sandvik (1999), Antecedents to Affective and Calculative Commitment in Consumer-Brand Relationships, Proceedings from the 28th European Marketing Academy Conference, Berlin, Germany.
Samuelsen, B.M. & L.E. Olsen (2007), Jeg har meninger - sterke meninger - men jeg er ikke alltid enig i dem. Magma. Tidsskrift for økonomi og ledelse, årgang 10, nr. 2, 64-76
Samuelsen, B.M. & L.E. Olsen (2010), Promising attributes or experiences: Attitudinal responses to functional vs. experiential ad-claims, and the moderating role of involvement, Journal of Advertising, vol. 39, no. 2, (Summer), pp. 65-77
Samuelsen, B.M. & L.E. Olsen (2012), The Attitudinal Responses to Alternative Brand Growth Strategies, vol. 46, no. 1/2, pp. 177-191
Samuelsen, B.M. (2003) , The Brand as a Source for Sustainable Competitive Advantage. A resource-based perspective, working paper, Norwegian School of Management.
Samuelsen, B.M. (2004) , Contextual Priming and Attitude Change Processes: Advertising Context, Elaboration, and Attitude Change. Ph.D. dissertation, Norwegian School of Economics and Business Administration.
Samuelsen, B.M. L.L. Olsen, P.R. Silseth, og B.G. Lorentzen (2007), Dynamiske perspektiv på kunderelasjoner, Magma. Tidsskrift for økonomi og ledelse, årgang 10, nr. 2, 25-44.
Samuelsen, B.M., A. Peretz, og L.E. Olsen (2007), Merkeva reledelse på norsk, Cappelen Akademiske Forlag
Samuelsen, B.M. A. Peretz, og L.E. Olsen (2010), Merkevareledelse på norsk 2.0, Cappelen Akademiske Forlag
Samuelsen, B.M., B.O. Grønseth & K. Sandvik (1997), Kundelojalitet: Effekten av kundetilfredshet og renommé, Beta.Tidsskrift for Bedrifts&a mp;o slash;konomi, Nr. 1,
36-46.
Sandvik, K. B.M. Samuelsen & H. Hansen (2002), Antecedents and Consequences of Moral Ties in Close Customer Relationship, Asia-Pacific Advances in Consumer Research,Vol 5, pp. 186 - 192
