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Seminarer

Overview of all faculty seminars at Department of Marketing

Fall 2012


August 29th	13.00 14.30	Publishing workshop	Harald van Heerde, University of Waikato, New Zealand
August 28th	14.30 16.00	When a Warm Ad Leaves You Cold - The Moderating Role of Temperature on the Effectiveness of Warmth in Advertising	Valentyna Melnyk, Senior Lecturer of Marketing, University of Waikato, New Zealand

Spring 2012

May 7th C4-161	11.30-13.00	How the Retail Outlet Affects Brand Extension Evaluation & Consumer Responses to Social Responsibility-Related News: The Role of Brand Positioning	Radu Dimitriu, Cranfield School of Management
April 25th-27th	Pls. contact	Experimental Research Seminar	Bob Fennis, University of Groningen, BI Norwegian Business School
March 22nd C4-161	14.30-16.00	Sosiale medier, å dele og delta på nett	Høyskolelektor Cecilie Staude
March 9th C4-161	14.30-16.00	To Complain or Not: Toward a better understanding of intention to complain	Line L. Olsen and Tor W. Andreassen, BI Norwegian Business School
Februar 23rd C4-161	14.30-16.00	How generic drugs affect brands before and after entry	Erst Osinga, Tilburg University
February 17th C4-161	14.30-16.00	Governance and performance outcomes in public service purchasing relationships	Roar Jakobsen, PhD-student at NHH
February 3rd C4-161	14.30-16.00	Reward redemption effects in a continuous Loyalty program	Matilda Dorotic, University of Split

Fall 2011

November 25th C4-161	11.30-13.00	Governance and performance outcomes in public service purchasing relationships	Roar Jakobsen, Norwegian School of Economics NHH
November 18th C4-161	11.30-13.00	Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions	Tillman Wagner, WHU University
October 28th C4-161	11.30-13.00	Counting (on) Recommendations: Should Firms Go for Quality or Quantity of Referrals?	Mannfred Krafft, Marketing Center Münster, University of Münster
October 14th C4-161	11.30-1300	Mapping local retailer competition: Which geographic regions are owned by which stores?	Auke Hunnemann and Rutger van Oest, Norwegian Business School
September 30th C4-161	11.30-13.00	Go for the Green? Drivers of and Impediments to Organic Purchase Behavior	Peter C. Verhoef, University of Groeningen

Spring 2011

June 17th C4-161	11.30-13.00	On resisting and yielding to temptations: consumer self-regulation in influence settings	Bob Fennis, University of Groningen
May 20th C4-161	11.30-13.00	The performance effects of formal contractual governance in industrial buyer-supplier relationships	Jon Bingen Sande, BI Norwegian Business School
May 13th C4-161	11.30-13.00	The role of direct marketing in 'buy till you die' models	David A. Schweidel, University of Wisconsin-Madison
April 29th C4-161	12.00-13.00	Method seminar Introduction to spatial econometric marketing models	Auke Hunnemann, BI Norwegian Business School
April 15th C4-161	11.30-13.00	The 2009 Nobel Prize in economics to Oliver E. Williamson: recognition of the influence of transaction cost economics on business research Arne Nygaard, BI Norwegian Business School. Introduction article published together with professor Robert Dahlstrom in the special issue honoring Oliver Williamson, Nobel Laurate 2009 for economics, Journal of Retailing, vol.86, (3), pp. 209-210, 2010. Epilogue: Popperian perspectives on transaction cost economics and future directions of empirical research Article published with professor Robert Dahlstrom in Journal of Retailing, vol.86, (3), pp. 284-290, 2010.
April 6th C4-161	11.30-13.00	Quo vadis brands and branding?	Stephan Sonnenburg, Karlshochschule International University and Sangeeta Singh, BI Norwegian Business School
April 1st	11.30-13.00	Managing offshore marketing relationships: governance mechanisms, institutional environments, and transaction costs	Kenneth Wathne, BI Norwegian Business School
March 25th C4-161	11.30-13.00	Just this once: perceiving current and future choice situations as different entitles consumers to indulge	Luk Warlop, BI Norwegian Business School. Written with Bert Weemaes and Siegfried Dewitte

Fall 2010

November 25th C4-161	1130-1300	If the supplier’s human capital walks away, where would the customer go	Arne Morten Ulvnes, associate professor, Trondheim Business School, Sør-Trøndelag University College: (paper co-authored with Harald Biong and accepted for publication in Journal of Business to Business Marketing).
November 19th C4-161	1130-1300	The service dominant logic: a critical assessment	Geir Gripsrud, professor, Dept. of Marketing, BI Norwegian School of Management
November 5th C4-161	1130-1300	The influence of management's use of social power on corporate ethical values, employee commitment, and performance	Harald Biong, associate professor, Dept. of Marketing, BI Norwegian School of Management (paper co-authored with Arne Nygaard and Ragnhild Silkoset, and accepted for publication in Journal of Business Ethics
October 22nd C4-161	1130-1300	Customer complaints, defection and lifetime value	Rutger van Oest, assistant professor, Dept. of Marketing, Tilburg University
October 8th C4-161	1130-1300	From questionable to acceptable: communities and consumer misbehavior	Jakob Utgård, Ph.D.-student, Dept. of Marketing, BI Norwegian School of Management
September 24th C4-161	1130-1300	Dynamic marketing investment strategies for platform firms & how they can help save print newspapers	Murali Mantrala, Sam M. Walton distinguished professor of marketing, Dept. of Marketing, Trulaske College of Business, University of Missoury
September 16th A2-080	1130-1300	Please touch the merchandise: how haptics can influence your purchase decisions	Joanne Peck, associate professor, University of Wisconsin-Madison

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