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The Dual-Agency Problem Reconsidered: A Strategic Deviance Perspective on the Franchise Form of Organizing
Roland Kidwell and Arne Nygaard
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Entrepreneurship Theory & Practice, Vol. 35, (3). (2011)
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Embodied Myopia.
Van den Bergh, Bram; Schmitt, Julien; Warlop, Luk.
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Journal of Marketing Research Volum 48.(6) s. 1033-1044 (2011)
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A Comment on "Balancing Risk and Return in a Customer Portfolio.
Selnes, Fred
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Journal of Marketing
Volum 75.(3) s. 18-21 (2011)
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Performance Implications of Mismatched Governance Regimes across External and Internal Relationships
Alok Kumar, Jan B. Heide, Kenneth H. Wathne |
Journal of Marketing Volum 75 (1), 1-17 (2011)
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Return on Roller Coasters: A Model to Guide Investments in Theme Park Attractions
Van Oest R.D., H.J. van Heerde and M.G. Dekimpe |
Marketing Science
Volum 29 (July), 721-737 (2010)
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The Influence of Retail Management's Use of Social Power on Corporate Ethical Values, Employee Commitment, and Performance
Biong, Harald; Nygaard, Arne; Silkoset, Ragnhild |
Journal of Business Ethics
Vol. 97 (3): (2010), 341-363. 2010 |
Net Promoter, Recommendations, and Business Performance: A Clarification and Correction on Morgan and Rego
Keiningham, Timothy L.; Aksoy, Lerzan; Cooil, Bruce; Andreassen, Tor W. |
Marketing Science 27, (3) (2008),: 531-532 |
A Longitudinal Examination of Net Promoter on Firm Revenue Growth
Keiningheim, T.L.; Cooil, Bruce; Andreassen, Tor W.; Aksoy, Lerzan |
Journal of Marketing
Vol. 71, (3): 39-51. (2007) |
Interfirn Monitoring, Social Contracts, and Relationship Outcomes
Heide, Jan B.; Wathne, Kenneth Henning; Rokkan, Aksel Ivar |
Journal of Marketing Research
Volum XLIV. s. 425-433 (2007) |
Antecedents and Effects of Free Riding in the Franchisor-Franchisee Relationship
Kidwell, Roland E., Arne Nygaard and Ragnhild Silkoset |
Journal of Business Venturing
22 (4): 522-544. (2007). |
Access to Networks and commitment to Internationalisation as Precursors to Marketing Strategies in International Markets
Solberg, Carl Arthur; Durrieu, Francois |
Management International Review,
Vol 46 (1): 57-83. (2006) |
Friends, Businesspeople, and Relationship Roles: A Conceptual Framework and Research Agenda
Heide, Jan B; Wathne, Kenneth H, |
Journal of Marketing
Vol 70 (3), 90-103. (2006) |
Diversifying Your Customer Portfolio
Johnson, Michael D.; Selnes, Fred |
MIT Sloan Management Review
46(3): 11-14. (2005)
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Toward a Dynamic Theory of Exchange Relationships: Customer Portfolio Management.
Johnson, Michael D.; Selnes, Fred |
Journal of Marketing
Volum 68.(2) s. 1-17 (2004) |
Relationship Governance in a Supply Chain Network
Kenneth H. Wathne, Jan B. Heide |
Journal of Marketing
Volume 68 (1), 73-89 (2004) |
Specific Investments in Marketing Relationships: Expropriation and Bonding Effects
Aksel I. Rokkan, Jan B. Heide, Kenneth H. Wathne |
Journal of Marketing Research, 40 (2), 210-224 (2003) |
Choice of supplier in embedded markets: relationship and marketing program effects.
Wathne, Kenneth; Biong, Harald; Heide, Jan B |
Journal of Marketing
Volum 65.(2) s. 54-66 (2001) |
Role Stress and Effectiveness in Horizontal Alliances
Arne Nygaard; Robert Dahlstrom |
Journal of Marketing
vol.66 (2), pp.61-82 (2000) |
Opportunism in Interfirm Relationships: Forms, Outcomes, and Solutions
Kenneth H. Wathne, Jan B. Heide |
Journal of Marketing, 64 (4), 36-51 (2000) |
An Empirical Investigation of Ex Post Transaction Costs in Franchised Distribution Channels
Robert Dahlstrom, Arne Nygaard |
Journal of Marketing Research
Vol. 36, No. 2 (May, 1999), pp. 160-170 |
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