Our main research interests are 1) the study of context and place, especially cultural and (post-) industrial organisations (museums, sights of culture, places of leisure, businesses, regions and towns). 2) Marketing and marketing aesthetics and 3) attraction- and experience product development.
Our main research tools are: Culture-based creativity, art as innovation, co-creation and alliances in business models, recycling, hybridisation, and experience design differentiation.
