Each track features prominent speakers and company visits.
Academics and practitioners from well-known companies present common challenges, and discuss what it takes to successfully develop, implement, and commercialize innovations and multi channel strategies.
In addition to formal discussions and company visits, participants will attend informal networking events designed to share their experience. These interactive sessions will offer a valuable opportunity to network with colleagues from a broad range of industries as well as outside experts. The majority of participants in this seminar work in Scandinavia, where consumers readily adopt new products, services, concepts and technologies. San Francisco is a show-case for a variety of industries including retail, finance, bio-tech and software, and Silicon Valley is one of the most innovative regions in the world. This location is therefore of particular interest to Scandinavian executives.
