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English
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MRK 3550
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7.5 ECTS
Introduction
In this course, students gain knowledge and skills useful for an international management career. Cross-cultural management is a field of research close to international business and intercultural communication studies. The students will learn key cultural dimensions, management issues that emerge as the result of cultural differences, and ways to address these issues.
This course is designed to give Bachelor of International Management students tools to prepare for their third year abroad and to help exchange students reflect on practical uses of their international experiences.
Course content
- Major streams in cross-cultural/intercultural management research.
- Concepts of culture.
- Analysing multinationals from Europe, the Americas, Australasia, Africa, Asia, and the Middle East.
- Intercultural management issues: communication, negotiations, marketing, and leadership.
- Ethics and empathy – training in intercultural competence.
Disclaimer
This is an excerpt from the complete course description for the course. If you are an active student at BI, you can find the complete course descriptions with information on eg. learning goals, learning process, curriculum and exam at portal.bi.no. We reserve the right to make changes to this description.