Introduction
Art and Design Industries provides an introduction to value creation and its communication in the art and design industries. The course is relevant for students interested in building foundational knowledge about how the art, museum, cultural heritage, and design industries are organized, how economic and other value forms are created, and how value is communicated for audiences, customers, and other stakeholders. Furthermore, the course is relevant for students seeking a basic understanding of methods and value creation processes from art and design that can be employed in a wider business context.
The course follows a modular structure that covers key topics in art and design as industries. Module 1 provides a framing of art and design through an introductory mapping of their major actors and the relational networks between them. Module 2 provides an introduction to key methods of creating value (both economic and non-economic) in art and design, including the value impact of recent digital innovation. Module 3 examines issues critical to communication, marketing and branding in art and design. Module 4 provides an introduction to challenges and solutions to funding organizations and activities in art and design.