Introduction
A well-developed strategy is essential for a company to survive in the future. Strategy puts the company's resources and activities in a system and sharpens its competitiveness. With the rapid development of the environment, it is important to incorporate an ability to adapt to new requirements. Strategy is linked to the holistic development of an organization to ensure long-term competitive advantages.
Strategy in practice is a course that describes and discusses strategy and provides an understanding of how leadership and strategy are described and applied in today's rapid development. Through theories and analytical models in strategy, insight is given into diverse ways to work with strategy in practice.
Finally, challenges for strategy such as pervasive digitalization, changing forms of collaboration and organizational methods are discussed, also innovative industries, for example in the experience industry, the media industry, and the public sector.