Alignment is the next phase in reputation management. Dr. Cees B.M van Riel offers an explanation of what it means and how it affects all organizations.

Prof. Dr. Cees B.M van Riel is Professor of Corporate Communication at the Department of Business Society Management, Rotterdam School of Management, Erasmus University (RSM). He recently wrote the book; The Alignment Factor.

Professor van Riel recently visited Norway and BI's Centre for Corporate Communications which is led by Professor Peggy S.Brønn.

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