Institutt for markedsføring - Forskning

Akademiske topp-publikasjoner

I årenes løp har institutt for markedsføring på BI publisert en hel rekke forskningsartikler, hvorav noen er blitt klassikere innenfor fagfeltet.

FORFATTER
(BI forskere i fet skrift)
TITTEL ÅR TIDSSKRIFT ABS-NIVÅ FT/UTD 
TIDSSKRIFT?
SITERINGER (PER NOV. 2016)
GOOGLE SCHOLAR WEB OF SCIENCE
J. Arndt
Role of Product-Related Conversations in the Diffusion of a New Product

1967 Journal of Marketing Research 4* FT / UTD 2295 385
J. Arndt
Toward a concept of domesticated markets

1979 Journal of Marketing 4* FT / UTD 908 167
L.W. Stern & T. Reve
Distribution channels as political economies: a framework for comparative analysis

1980 Journal of Marketing 4* FT / UTD 1174 313
W.J. Bilkey & E. Nes
Country-of-origin effects on product evaluations

1982 Journal of International Business Studies 4* FT / UTD 2264 347
G. John & T. Reve
The reliability and validity of key informant data from dyadic relationships in marketing channels

1982 Journal of Marketing Research 4* FT / UTD 691 227
R.S. Achrol, T. Reve & L.W. Stern
The environment of marketing channel dyads: a framework for comparative analysis

1983 Journal of Marketing 4* FT / UTD 759 162
F. Selnes
An examination of the effect of product performance on brand reputation, satisfaction and loyalty

1993 Journal of Product & Brand Management 1   1506  
J.C. Anderson, H. Håkansson & J. Johanson
Dyadic business relationships within a business network context

1994 Journal of Marketing 4* FT / UTD 2700 597
F. Selnes
Antecedents and consequences of trust and satisfaction in buyer-seller relationships

1998 European Journal of Marketing 3   1238  
R. Dahlstrom & A. Nygaard
An Empirical Investigation of Ex Post Transaction Costs in Franchised Distribution Channels

1999 Journal of Marketing Research  4* FT / UTD 357 99
K.H. Wathne & J.B.Heide

Opportunism in interfirm relationships: Forms, outcomes, and solutions

2000 Journal of Marketing 4* FT / UTD 1126 371
Olson, Erik L. & Geir Bakke Implementing the lead user method in a high technology firm: a longitudinal study of intentions versus actions 2001 Journal of Product Innovation Management 4   290 77
M.D. Johnson, A. Gustafsson, T.W. Andreassen, L. Lervik & J. Chae
The evolution and future of national customer satisfaction index models

2001 Journal of Economic Psychology 2   1033 206
K.H. Wathne, H. Biong J.B. Heide

Choice of supplier in embedded markets: relationship and marketing program effects

2001 Journal of Marketing 4* FT / UTD 500 132
H. Håkansson & D. Ford 
How should companies interact in business networks?

2002 Journal of Business Research 3   1383 365
A. Nygaard & R. Dahlstrom
Role Stress and Effectiveness in Horizontal Alliances

2002 Journal of Marketing 4* FT / UTD 127 42
L.E. Bolton, L. Warlop & J.W. Alba
Consumer perceptions of price (un) fairness

2003 Journal of Consumer Research 4* FT / UTD 748 179
F. Selnes & J. Sallis
Promoting relationship learning

2003 Journal of Marketing 4* FT / UTD 674 210
L. Lervik Olsen & M.D. Johnson
Service equity, satisfaction, and loyalty: from transaction-specific to cumulative evaluations

2003 Journal of Service Research 4   453  
A.I. Rokkan, J.B. Heide & K.H. Wathne
Specific Investments in Marketing Relationships: Expropriation and Bonding Effects

2003 Journal of Marketing Research 4* FT / UTD 434 161
M.D. Johnson & F. Selnes
Customer portfolio management: toward a dynamic theory of exchange relationships

2004 Journal of Marketing 4* FT / UTD 511 142
K.H. Wathne & J.B.Heide
Relationship governance in a supply chain network

2004 Journal of Marketing 4* FT / UTD 502 171
M.D. Johnson & F. Selnes
Diversifying Your Customer Portfolio

2005 Sloan Management Review  3 FT 63 13
H. Håkansson & I. Snehota
No business is an island: The network concept of business strategy

2006 Scandinavian Journal of Management 2   1773  
J.B.Heide & K.H. Wathne

Friends, Businesspeople, and Relationship Roles: A Conceptual Framework and Research Agenda

2006 Journal of Marketing 4* FT / UTD 208 83
T.L. Keiningheim, B. Cooil, T.W. Andreassen & L. Aksoy
A Longitudinal Examination of Net Promoter on Firm Revenue Growth

2007 Journal of Marketing 4* FT / UTD 257 59
J.B.Heide, K.H. Wathne & A.I Rokkan
Interfirm monitoring, social contracts, and relationship outcomes

2007 Journal of Marketing Research 4* FT / UTD 231 106
R.E. Kidwell, A. Nygaard 
and R. Silkoset

Antecedents and Effects of Free Riding in the Franchisor-Franchisee Relationship

2007 Journal of Business Venturing  4 FT 160 55
T.L. Keiningheim, L. Aksoy, B. Cooil & T.W. Andreassen
Net Promoter, Recommendations, and Business Performance: A Clarification on Morgan and Rego

2008 Marketing Science 4* FT / UTD 16 2
C. Goukens, S. Dewitte & L. Warlop

Me, myself, and my choices: The influence of private self-awareness on choice

2009 Journal of Marketing Research 4* FT / UTD 45 14
Olson, Erik L. and Hans Mathias Thjømøe Sponsorship Effect Metric: Assessing the Financial Value of Sponsorship by Comparisons to Television Advertising. 2009 Journal of the Academy of Marketing Science 4 FT 85 29
W.D. Hoyer, R. Chandy, M. Dorotic, M. Krafft & SS Singh
Consumer cocreation in new product development

2010 Journal of Service Research 4   582 161
H. Biong, A. Nygaard & R.Silkoset
The Influence of Retail Management's Use of Social Power on Corporate Ethical Values, Employee Commitment, and Performance

2010 Journal of Business Ethics 3 FT 27 8
R.D. Van Oest, H.J. van Heerde & M.G. Dekimpe
Return on Roller Coasters: A Model to Guide Investments in Theme Park Attractions

2010 Marketing Science  4* FT / UTD 7 4
A. Kumar, J.B. Heide & K.H. Wathne
Performance Implications of Mismatched Governance Regimes across External and Internal Relationships

2011 Journal of Marketing 4* FT / UTD 39 19
R. Kidwell & Arne Nygaard
A Strategic Deviance Perspective on the Franchise Form of Organizing

2011 Entrepreneurship Theory & Practice 4 FT 22 9
B. Van den Bergh, J. Schmitt & L. Warlop 

Embodied Myopia

2011 Journal of Marketing Research 4* FT / UTD 22 5
F. Selnes, M.T. Billett, C.O. Tarasi, R.N. Bolton, M.D. Hutt 
& B.A. Walker

Commentaries and Rejoinder to “Balancing Risk and Return in a Customer Portfolio”

2011 Journal of Marketing 4* FT / UTD 5 2
A. Faraji-Rad, M. Moeini-Jazani & L. Warlop
Women seek more variety in rewards when closer to ovulation

2013 Journal of Consumer Psychology 4* FT 6 2
Olson, Erik L. Perspective: The Green Innovation Value Chain: A Tool for Evaluating the Diffusion Prospects of Green Products. 2013 Journal of Product Innovation Management 4   14 5
Olson, Erik L. It’s Not Easy Being Green: The Effects of Attribute Tradeoffs on Green Product Preference and Choice. 2013 Journal of the Academy of Marketing Science 4 FT 90 30
H. Risselada, P.C. Verhoef & T.H.A. Bijmolt
Dynamic Effects of Social Influence and Direct Marketing on the Adoption of High-Technology Products

2014 Journal of Marketing 4* FT / UTD 45 13
J.B. Heide, A. Kumar & K.H. Wathne

Concurrent Sourcing, Governance Mechanisms, and Performance Outcomes in Industrial Value Chains

2014 Strategic Management Journal 4* FT / UTD 26 5
R.D. van Oest and G. Knox
Customer Complaints and Recovery Effectiveness: A Customer Base Approach

2014 Journal of Marketing 4* FT / UTD 18 7
G. Watson, S. Worm, R. Palmatier & S. Ganesan
The Evolution of Marketing Channels: Trends and Research Directions

2015 Journal of Retailing 4   9 3
A. Hunneman, P.C. Verhoef & L. Sloot
The Impact of Consumer Confidence on Store Satisfaction and Share of Wallet Formation

2015 Journal of Retailing 4   8  
J.B. Sande & S.A. Haugland

Strategic performance effects of misaligned formal contracting: The mediating role of relational contracting

2015 International Journal of Research in Marketing 4   2 2
A. Faraji-Rad, B.M. Samuelsen & L. Warlop
On the Persuasiveness of Similar Others: The Role of Mentalizing and the Feeling of Certainty

2015 Journal of Consumer Research 4* FT / UTD 1  
A. Nygaard, H. Biong, R. Silkoset & R.E. Kidwell
Leading by example: values-based strategy to instill ethical conduct

2015 Journal of Business Ethics 3 FT    
K.M. Knoeferle, P. Knoeferle, C. Velasco & C. Spence

Multisensory brand search: How the meaning of sounds guides consumers’ visual attention

2016 Journal of Experimental Psychology: Applied 4