Forskning

Institutt for markedsføring

Forskerne ved institutt for markedsføring har et utstrakt samarbeide med internasjonale forskningsmiljøer.

Research Seminars 2017

Date Time Speaker Affiliation Title Location
Oct 26 12:00 Associate Professor Dr. Francesca Sotgiu VU Amsterdam  Earned Attention, Earned Sales: The Role of Owned Media Across Platforms Meeting room at Department of Marketing, BI Building in Oslo
June 29 12:30 Professor Sundar Bharadwaj   Customer Characteristics and Value of Customer Portfolio Acquired Through Mergers and Acquisitions Meeting room at Department of Marketing, BI Building in Oslo
June 22  12:30 Professor Anandhi Bharadwaj    Market Returns to Digital Innovations: A Group Based Trajectory Approach Meeting room at Department of Marketing, BI Building in Oslo
April 19 10:00 Professor Peeter Verlegh VU Amsterdam The Differential Impact of Brand Loyalty on Traditional and Online Word of Mouth: The Moderating Role of Self-Brand Connection. Meeting room at Department of Marketing, BI Building in Oslo
March 30  13:00 Professor Stefano Puntoni Erasmus University Rotterdam Automation and Identity  Meeting room at Department of Marketing, BI Building in Oslo

Seminarene holdes på engelsk. Spørsmål kan rettes til Sissel Berg.