Name/position |
Research areas |
||
Anders Gustafsson, Research professor |
Management of Customer Experience | Customer Satisfaction | Customer Behavior in Retailing |
Audun Reiby, PhD candidate |
Interorganizational relationships | International marketing | Cross-cultural cooperation |
Auke Hunneman, Associate professor |
Retailing | Marketing analytics | Marketing accountability, i.e., the impact of marketing on firm performance |
Bendik Meling Samuelsen, Provost, Professor |
Brand management | Marketing communication | Consumer behavior |
Carlos Velasco, Associate professor |
Multisensory marketing | Crossmodal perception | Multisensory food experience design |
Delia Olga Ungureanu, PhD candidate |
New product introductions | Incentivized referral programs | Customer relationship management |
Erik Olson, Professor |
Green technology/product marketing | Sponsorship effects. | New product development and adoption |
Fred Selnes, Professor |
Strategic customer management | Advertising effectiveness | Organizing marketing |
Hannah Snyder, Assistant professor |
Services marketing | Service innovation and new service development (focus on health care) | Consumer behaviour |
Henrik Jensen, Postdoctoral fellow |
Public procurement | Marketing strategy | Interorganizational relations |
Jon Bingen Sande, Associate professor | Marketing strategy | B2B relationships | B2B service innovation & customer solutions |
Kenneth Henning Wathne, Adjunct professor |
Marketing strategy | Social networks | Alliances and B2B relationships |
Klemens Knöferle, Associate professor | Sensory aspects in marketing (sight, sound, taste, touch, smell, interoception) | Music in marketing | Store ambiance design |
Lars Olsen, Professor |
Brand Management | Marketing Communication | Digital Marketing |
Luk Warlop, Professor |
Consumer behavior | Social marketing | Brand management |
Matilda Dorotic, Associate professor | Customer relationship management (impact of marketing instruments on customer behavior) | Loyalty program’s effectiveness | Customer engagement, social media and mobile marketing effectiveness |
Nina Iversen, Professor | Consumer behavior | Brand management | Marketing communication |
Nina Veflen, Professor |
Product development of FMCG (fast moving consumer goods)/ Innovation Management | Market orientation and consumer insights | Risk behavior |
Peter Jarnebrant, Associate professor | Judgment & Decision making | Mental accounting | Perceptions of risk and ambiguity |
Robert Dahlstrøm, Adjunct professor | Channels of distribution | Sustainable marketing | Relationship marketing |
Rutger Daniel van Oest, Professor |
Retailing | Customer relationship management | Marketing effectiveness |
Stefan Worm, Associate professor |
Brand management in B2B markets | B2B service innovation & customer solutions | Marketing-finance interface |
Tuba Yilmaz, Assistant professor |
Interorganizational relationships | Strategic alliances | Marketing-finance interface |