Ekspertliste
Finn en forsker.
Name/position |
Research areas |
||
| Anders Gustafsson, Research professor |
Management of Customer Experience | Customer Satisfaction | Customer Behavior in Retailing |
| Audun Reiby, PhD candidate |
Interorganizational relationships | International marketing | Cross-cultural cooperation |
| Auke Hunneman, Associate professor |
Retailing | Marketing analytics | Marketing accountability, i.e., the impact of marketing on firm performance |
| Bendik Meling Samuelsen, Provost, Professor |
Brand management | Marketing communication | Consumer behavior |
| Carlos Velasco, Associate professor |
Multisensory marketing | Crossmodal perception | Multisensory food experience design |
| Delia Olga Ungureanu, PhD candidate |
New product introductions | Incentivized referral programs | Customer relationship management |
| Erik Olson, Professor |
Green technology/product marketing | Sponsorship effects. | New product development and adoption |
| Fred Selnes, Professor |
Strategic customer management | Advertising effectiveness | Organizing marketing |
| Hannah Snyder, Assistant professor |
Services marketing | Service innovation and new service development (focus on health care) | Consumer behaviour |
| Henrik Jensen, Postdoctoral fellow |
Public procurement | Marketing strategy | Interorganizational relations |
| Jon Bingen Sande, Associate professor | Marketing strategy | B2B relationships | B2B service innovation & customer solutions |
| Kenneth Henning Wathne, Adjunct professor |
Marketing strategy | Social networks | Alliances and B2B relationships |
| Klemens Knöferle, Associate professor | Sensory aspects in marketing (sight, sound, taste, touch, smell, interoception) | Music in marketing | Store ambiance design |
| Lars Olsen, Professor |
Brand Management | Marketing Communication | Digital Marketing |
| Luk Warlop, Professor |
Consumer behavior | Social marketing | Brand management |
| Matilda Dorotic, Associate professor | Customer relationship management (impact of marketing instruments on customer behavior) | Loyalty program’s effectiveness | Customer engagement, social media and mobile marketing effectiveness |
| Nina Iversen, Professor | Consumer behavior | Brand management | Marketing communication |
| Nina Veflen, Professor |
Product development of FMCG (fast moving consumer goods)/ Innovation Management | Market orientation and consumer insights | Risk behavior |
| Peter Jarnebrant, Associate professor | Judgment & Decision making | Mental accounting | Perceptions of risk and ambiguity |
| Robert Dahlstrøm, Adjunct professor | Channels of distribution | Sustainable marketing | Relationship marketing |
| Rutger Daniel van Oest, Professor |
Retailing | Customer relationship management | Marketing effectiveness |
| Stefan Worm, Associate professor |
Brand management in B2B markets | B2B service innovation & customer solutions | Marketing-finance interface |
| Tuba Yilmaz, Assistant professor |
Interorganizational relationships | Strategic alliances | Marketing-finance interface |