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Calendar

Conference for Communication Leaders

How strategic communication is building tomorrow.

Thursday
21
March
  • Starts:08:30, 21 March 2019
  • Ends:16:00, 21 March 2019
  • Location:BI - campus Oslo
  • Price:€30 – €90

The European Association of Communication Directors, hosted by BI Norwegian Business School’s Centre for Corporate Communication, invites senior leaders in marketing and corporate communicators to:

Corporate Communication: A Catalyst for Organizational Success

Effective organisational communication is more important than ever before. Communicators and their leadership teams are increasingly learning how to unlock the power of strategic communication in building the organisation of the future. We will explore the role of corporate communication as a catalyst for success. Join your peers and learn from leaders, senior communicators and researchers as we discuss, among others:

  • The evolving role of corporate communication: how should communication functions be better geared up to drive success and help shape the future of the organisation?
  • Dealing with a more demanding operating environment: how are leading firms not only prepared for the future but shaping it through new approaches to stakeholder engagement and reputation management
  • Taking a stand on social issues: exploring driving success by embracing social purpose internally and externally.

Keynotes and interactive sessions with executives and corporate communication directors across multiple industries and governmental organisations, including:

  • Ulrike Haugen, Chief Communications Officer, DNV GL Group
  • Håkon Mageli, Group Director, Corporate Communications and Corporate Affairs, Orkla
  • Kjetil Undhjem, Senior Category Director Confectionery Western Europe Chocolate at Mondelēz International Zurich, Switzerland
  • Prof. Dr. Ansgar Zerfass, BI and University of Leipzig
  • Eiliv Flakne, Head of Communications, ENOVA
  • Kim Larsen, Executive Vice President, Head of Group Communications and Relations, Danske Bank
  • Katrine Mo, Chief Innovation and Marketing Officer, Tine SA
  • Stein Rømmerud, Vice President and Country Director and Per Hynne, Country lead Public Affairs and Communication, Coca-Cola European Partners
  • Chantal Tregear, Leadership consultant in the Corporate Affairs and Communications Practice Russell Reynolds Associates

Don’t miss this opportunity to gain new insights and interact with peers and experts.

Programme

  • Time
  • Title

  • Registration and networking over coffee and tea

  • Welcome from the host, BI Centre for Corporate Communication

    Alexander Buhmann, Assistant Professor and Co-director, BI Centre for Corporate Communication

  • Introducing today’s topics and EACD

    Torund Bryhn, Regional Coordinator of EACD and Inge Wallage, Managing Director of EACD

  • Corporate Communication for Tomorrow

    Facilitator by Dennis Larsen, Managing Partner, ReputationInc.

  • Communication Excellence and Business Value: Insights from the European Communication Monitor

    Professor Ansgar Zerfass, BI Centre for Corporate Communication & Leipzig University

  • The Status of the CCO. New research

    Professor Peggy Brønn, BI Centre for Corporate Communication (video)

  • Leadership expectations of corporate communication

    Stein Rømmerud, VP and Country Director, Coca-Cola European Partners

  • Driving excellence and managing expectations of the Leadership

    Per Hynne, Country Lead Public Affairs and Communication, Coca-Cola European Partners

  • Interactive audience discussion with the panel

    Facilitator: Dennis Larsen

  • Break – Networking over coffee and tea

  • Communication Directors Driving Success

    Facilitator by Ingrid Warner, Managing Director Leidar Norway

  • Communication in organisational change

    Eiliv Flakne, Head of Communications, ENOVA

  • Unlocking business value through strategic corporate communication

    Ulrike Haugen, Chief Communications Officer, DNVGL

  • CCO as an executive level catalyst

    Håkon Mageli, Group Director, Corporate Communications and Corporate Affairs, Orkla

  • Interactive audience discussion with the panel

    Facilitator: Ingrid Warner

  • Lunch

  • Success through Cross-Functional Partnerships

    Facilitator by Cathrine Torp, Communications Director, The Research Council of Norway

  • Marketing and corporate communication as purpose-led partners

    Kjetil Undhjem, Senior Category Director Confectionery Western Europe Chocolate, Mondelēz

  • Leveraging sustainability innovation in Company and Product positioning

    Katrine Mo, Chief Innovation and Marketing Officer, TINE SA, Norway’s largest producer, distributor and exporter of dairy products

  • Interactive audience discussion with the panel

    Facilitator: Cathrine Torp

  • Break – Coffee and Tea

  • Transformation and purpose

    Facilitator by Inge Wallage, Managing Director, EACD

  • Communication as a strategic driver in times of crisis

    Kim Larsen, Head of Group Communications and Relations, Danske Bank

  • Transforming the Corporate Communication Function to meet the future demands of the Leadership

    Chantal Tregear, Leadership Consultant in the Corporate Affairs and Communications Practice, Russell Reynolds Associates

  • Interactive audience discussion

    Facilitator: Inge Wallage

  • Wrap up and conclusion

    Professor Ansgar Zerfass and Torund Bryhn

  • Networking: Get to know EACD and the speakers