BI Business Review
Tre norske trender innen markedsføring
En studie av landets 700 største bedrifter viser at markedsførerens rolle er i endring.
Aleksandra Jbara
Stipendiat - Institutt for markedsføring
Ansattprofil
- Romnummer C4Y-058-059
- Telefon +4748675275
- E-post aleksandra.jbara@bi.no
Publikasjoner
Jbara, Aleksandra; Chabanova, Evgeniya & Reiby, Audun (2021)
700 norske selskaper analysert: Lønner nyansettelser seg?
BI Marketing Magazine [Fagblad]
Jbara, Aleksandra; Chabanova, Evgeniya & Reiby, Audun (2021)
700 norske selskaper analysert: Lønner nyansettelser seg?
BI Business Review [Fagblad]
Worm, Stefan & Chabanova, Aleksandra (2019)
Hvordan kan markedsføring påvirke organisasjonens resultater?
BI Business Review [Fagblad]
Worm, Stefan & Chabanova, Aleksandra (2019)
Hvordan kan markedsføring påvirke organisasjonens resultater?
BI Marketing Magazine [Fagblad]
Chabanova, Aleksandra; Chabanova, Evgeniya & Reiby, Audun (2020)
Building Marketing Capabilities
[Academic lecture]. Marketing Strategy Consortium 2020.
Worm, Stefan; Chabanova, Aleksandra, Sotgiu, Francesca, Srivastava, Chandra & Srivastava, Rajendra K. (2019)
Towards an Emerging Theory of the Marketing-Finance Interface
[Academic lecture]. Marketing Strategy Meets Wall Street Conference VI.
Chabanova, Aleksandra (2018)
Building Marketing Capabilities
[Academic lecture]. ISBM PhD Camp for Research in B2B Markets.
Chabanova, Aleksandra (2018)
Building Marketing Capabilities
[Academic lecture]. 31th EMAC Doctoral Colloquium.
Chabanova, Aleksandra; Worm, Stefan & Sotgiu, Francesca (2018)
The Framework of Market-Based Assets – A Meta-Analytical Study
[Academic lecture]. JAMS Thought Leaders’ Conference on Generalizations in Marketing.
| År | Akademisk institusjon | Grad |
|---|---|---|
| 2016 | BI Norwegian Business School | Master of Science |
| 2009 | Lomonosov Moscow State University | MSc in Economics |
| 2007 | Lomonosov Moscow State University | B.S. |
| År | Arbeidsgiver | Tittel |
|---|---|---|
| 2015 - Present | BI Norwegian Business School | PhD Candidate |