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Ansattprofil

Tohid Ghanbarpour

Stipendiat - Institutt for markedsføring

Publikasjoner

Ghanbarpour, Tohid & Gustafsson, Anders (2021)

How do corporate social responsibility (CSR) and innovativeness increase financial gains? A customer perspective analysis

Journal of Business Research Doi: 10.1016/j.jbusres.2021.11.016 - Fulltekst i vitenarkiv

Previous research on corporate social responsibility (CSR) and firm innovativeness and their impact on financial performance has focused on firms’ actions (i.e., what firms do). However, how customers perceive these firm activities have not been fully explored; there is a lack of research particularly on the long-term effects of these actions. Consequently, the present study investigates the effects of customer-perceived CSR and firm innovativeness on financial earnings, both in the short and long term. Firm actions, if meaningful, should impact customer perceptions of a firm, which affect customer satisfaction and the firm’s earnings consequently. Using panel data from service firms, our analysis indicates that perceived firm actions positively influence future earnings through customers’ overall evaluations of a firm. Furthermore, the results reveal a carryover effect of perceived actions in the long term. The present research also indicates that customers’ positive perceptions of firm actions do not directly impact financial earnings; however, they do impact earnings through customer satisfaction. This emphasizes the importance of communicating innovation, and particularly CSR activities, to customers.

Sheikh, Alireza; Ghanbarpour, Tohid & Gholamiangonabadi, Davoud (2019)

A Preliminary Study of Fintech Industry: A Two-Stage Clustering Analysis for Customer Segmentation in the B2B Setting

Journal of Business-to-Business Marketing Doi: 10.1080/1051712X.2019.1603420

Ghanbarpour, Tohid; Gustafsson, Anders & Crosby, Lawrence (2022)

Innovation, Antecedents and Firm Value: A Resource Based View Approach

[Academic lecture]. 2022 AMA Winter Academic Conference.

Summary of Findings • We show a positive effect of EE on innovation (at the firm level and in a general) and on CSR, empirically demonstrating the prediction of natural RBV. • CSR partially mediates the influence of EE on innovation, which indicates that engaged employees contribute to innovation practices that are beneficial to stakeholders in a socially responsible manner. • Consistent with prior research on CSR, our results showed an insignificant direct effect of CSR on firm value. However, we demonstrate an indirect path through innovation. Thus, CSR activities increase firm value by contributing to innovation. In other words, firms that engage in CSR activities that require being innovative should enjoy higher firm value. • Our results show a positive direct and indirect effect of EE on firm value through innovation. According to the obtained results, we conclude that employee engagement attracts investors, which enhances firm value directly, while employee engagement also strengthens firm capabilities such as CSR and innovation. This increases the total impact of EE and demonstrates the vital role of innovation in transmitting the full effect of EE and CSR on firm value.

Akademisk grad
År Akademisk institusjon Grad
2019 Amirkabir University of Technology Master of Science
2016 Urmia University of Technology Bachelor of Science