Rektor Inge Jan inviterer

Tiltredelsesforelesning for Lars Olsen

Lars Olsen vil holde tiltredelsesforelesningen sin fredag 24. november på BI – campus Oslo.

Tittel på forelesningen:
Branding in the digital age

Etter forelesningen inviteres det til mottakelse i personalrestauranten i 7. etasje.

Vennligst gi beskjed om du kan komme til Vibeke Hornseth Andresen innen fredag 17.11.

Om Olsen:
Lars Erling Olsen is professor of marketing at BI Norwegian Business School and holds a part-time position at Norwegian School of Economics (NHH). Professor Olsen received his PhD from BI in 2011. Previously, Olsen was professor at Kristiania University College, where he also served as head of the department of marketing. Before joining academia, Olsen worked as a brand manager in the food industry. Professor Olsen’s general expertise lies in brand strategy, marketing communication and consumer behavior. 


His research has been published in Journal of Business Research, Journal of Advertising, Marketing Letters, Psychology & Marketing, European Journal of Marketing, and Journal of Brand Management. He co-authored the first Norwegian academic textbook on brand management (2007) and recently a text book on marketing communication. Actively involved with the industry, Olsen has worked in a variety of different types of marketing projects, and as a popular speaker, conducted marketing seminars in a variety of forums and topics. The last 15 years, he has served as consultant and advisor to leading Norwegian and Nordic brands/companies.

Praktisk info

  • Tid:fredag 24. november 2017 13.00 - 15.00
  • Sted:Auditorium C2-060
  • Påmeldingsfrist:17. november
  • Kontakt: Vibeke Hornseth Andresen (vibeke.h.andresen@bi.no)