International Marketing
This course gives you a better understanding of globalization and how this affects firms. In order to implement international marketing, this knowledge is important for judging changes in the competitive situation and for opportunities and threats.
- Engelsk
- Deltid
- Studiepoeng: 7,5
- Pris: 13 650 kr
Why international marketing?
In this course you will gain a basic understanding of international marketing, and you will be able to differ international marketing from domestic marketing. Further, you will build knowledge about external environmental factors and better understand how to develop international marketing strategies in globalizing marketing.
With greater knowledge about globalization and cultural differences, you will better understand what consequences this have for business operating in international markets e.g. product strategies, pricing, communication and distribution.
Course outline
- Analysis of the external marketing environment
- International market research and information sources
- The internalization theory
- Analysis of the internal international company culture
- International marketing strategy
- International market selection
- International entry modes and sourcing
- International product strategy, pricing, and market communication
- Control and implementations of international marketing activities
- Analysis and discussion of practical cases
Praktisk informasjon
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Dette høyskolekurset er på 7,5 studiepoeng. Kurset inngår i vår valgkursportefølje. Ta kontakt for mer informasjon om hvilke grader dette kan inngå i.
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Generell studiekompetanse gir deg opptak til dette kurset.
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Det stilles ingen krav til forkunnskaper ut over opptakskravene.
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Assessment is based on two written homework assignments as well as the performance in the four case seminars.
The written homework assignments is to be completed via an online interface. It will be held during the semester and before the case seminars. Each of the assignments count 10 % of the grade in the course.
The caseseminars take place as follows: In one of the seminars a student group of five students present their analyses and recommendations concerning the case company. After the presentation this student group will moderate a discussion of the case between the other members of their main group (who are members of three other student groups). In the remaining three seminars, the members of the student group will participate in the discussion of other cases on an individual basis.
The quality of the analysis and recommendations that the student group presents accounts for 25% of the final grade. The quality of the presentation and moderation of the succeeding class discussion also accounts for 10%. Finally, the students participate in discussions of three other cases and their contribution to the discussion in each of the cases accounts for 15% of the final grade. -
Undervisningsspråket og pensumlitteratur er på engelsk.
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Pensumliste er tilgjengelig for søkere som er tatt opp på programmet inne på studentportalen. Brukernavn og passord til studentportalen får du tilsendt i forkant av studiestart.
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Studieavgiften faktureres normalt i begynnelsen av hvert semester og gjelder for det aktuelle semesteret.
Faktura vil du finne under Min faktura inne på studentportalen etter kursstart.
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- Stefan Worm, førsteamanuensis ved institutt for markedsføring.