Business Models for the Sharing Economy
The course will present sharing economy fundamentals and give training in tools to develop a business model for an approproate sharing community. It provides an introduction to the emergence of the sharing economy and comparison of different sharing economies. The major part of the course is practical work with business modelling.The students will enhance their understanding of the complexities involved in identifying business opportunities for a sharing economy company. The course provides learning opportunities about ways and skills required to mobilize and allocate scare resources from non-compatible sources.
The sharing economy has been around for a while, in open source software communities, consumption and brand tribes, and social entrepreneurs' networks. However, the global reach of the sharing economy is made possible by the influence of digital platforms. This technology has disruptive effects and extends opportunities for economic participation to consumers and to remote areas. In this lies its potential to fuel economic and social growth, but there is as yet a fair number of hurdles for entrepreneurs who want to start and run sharing economy companie and incumbent companies that aim to revise their business models. The course will give the students concepts and analytical tools to identify and evaluate business opportunities and business models based on different combinations of financial, technological and social resources.
Day 1. Fundamentals
Sharing economy fundamentals
Day 2: Platforms
Day 3: Business models refinement
Day 4. Finalising the business model
· In groups, design of a sharing business model
- Testing basic assumptions
Day 3. Group work and plenary
Revision of the business model
Resource identification and use
Financing a sharing business
Day 4. Lecture, group work and plenary
Managment in sharing business
Sharing economy dilemmas
Comparing the business models
There will also be guest lectures
Dette er et utdrag fra den komplette kursbeskrivelsen for kurset. Dersom du er aktiv student på BI, kan du finne de komplette kursbeskrivelsene med informasjon om bl.a. læringsmål, læreprosess, pensum og eksamen på portal.bi.no. Vi tar forbehold om endringer i denne beskrivelsen.