Utdrag fra kursbeskrivelse

Product and Price Strategy

Introduksjon

The aim of this course is to make students able to take an active role in developing new products and setting a price on these. The course is designed to provide an understanding of elements that affect the success of products in the market place and to make students able to develop strategies for successful pricing and product management. The goal of the course is to integrate knowledge of consumer behavior, products and pricing into developing  viable product and pricing strategies.

 

Kursets innhold

  • Intro to product development and NPD Processes         
  • Opportunity Identification and Creativity                                                           
  • Customer Insights and Market Analysis  for NPD                                              
  • Concept Evaluation and Testing                                              
  • Project Evaluation and Testing                                                
  • Intro to pricing
  • Price Setting                                                                                    
  • Consumer Insights for Pricing                                                
  • Price segmentation                                                                     
  • Pricing of Interrelated Products

Forbehold

Dette er et utdrag fra den komplette kursbeskrivelsen for kurset. Dersom du er aktiv student på BI, kan du finne de komplette kursbeskrivelsene med informasjon om bl.a. læringsmål, læreprosess, pensum og eksamen på portal.bi.no. Vi tar forbehold om endringer i denne beskrivelsen.