Mark Brown

Sustainability 5(6) p. 2457-2479 Doi: https://doi.org/10.3390/su5062457

In moving society towards more sustainable forms of consumption and production, social learning must play an important role. Making the assumption that it occurs as a consequence of changes in understanding, this article presents a methodology for mapping meanings in sustainability communication texts. The methodology uses techniques from corpus linguistics and framing theory. Two large databases of text were constructed by copying material down from the websites of two different groups of social actors: (i) environmental NGOs and (ii) British green business, and saving it as .txt files. The findings on individual words show that the NGOs and business use them very differently. Focusing on words expressing concern for the natural environment, it is proposed that the two actors also conceptualize their concern differently. Green business’s cognitive system of concern has two well-developed frames; good intentions and risk management. However, three frames—concern for the natural environment, perception of the damage, and responsibility, are light on detail. In contrast, within the NGOs’ system of concern, the frames of concern for the natural environment, perception of the damage and responsibility, contain words making detailed representations

Journal of Management and Sustainability 2(2) p. 96-111 Doi: https://doi.org/10.5539/jms.v2n2p96

This article presents textual evidence which shows some of the ways in which green business corporations and environmental NGOs represent the natural landscape and their relationship with it. It reviews the origin and development of stakeholder dialogue and questions to what extent such dialogue can contribute to a process of corporate change. It shows how the corporations use different language to represent nature than the NGOs and provides evidence suggesting that the green corporations understand their relationship with the natural landscape differently. NGOs that wish to speak up for the natural landscape, face a rhetorical dilemma which has an important implication for their practice. Either they can enter into a stakeholder dialogue with business and risk becoming a party to the exploitive management of nature, or they can refrain from entering into a dialogue and risk becoming marginalised.

Green Oslo : visions, planning and discourse p. 81-115

Corporate Social Responsibility and Environmental Management 17(2) p. 81-95 Doi: https://doi.org/10.1002/csr.233

American Studies in Scandinavia 39(2) p. 14-28

EBEN Research Conference 2016

Handelshøyskolen BI

Handelshøyskolen BI

EBEN Research Conference 2015

EBEN Research Conference 2015

Handelshøyskolen BI

NORDKOMM (7) Nordic Research Seminar on Communication

ICAME 32

Nordkomm (5)

Språk og språkundervisning

Green Oslo Research Symposium

Counter Natures: Revising Nature in an Era of Environmental Crisis

14th Annual International Sustainable development Research Conference

Samfunnsviteren p. 18-19

British Politics Review 3(3) p. 14-15

Apollon : Forskningsmagasin for Universitetet i Oslo p. 35-35

Internt møte i ILOS EAS gruppe

8th ABC European Convention

Småforsk-finansiert "mini-konferanse" om natur-skriving

Internt møte i ILOS Corpus Linguistics Group

Internt møte i ILOS Corpus Linguistics Group

Internt møte i BI Kommunikasjonsgruppe

Møte i anledning besøk av Mike Scott, Universitetet i Liverpool

Internt møte i ILOS Corpus Linguistics Group

Internt møte i BI Kommunikasjonsgruppe

Internt møte i ILOS Corpus Linguistics Group

International PhD workshop in Corpus Analysis with Michael Stubbs

Internal Meeting of the Corpus Linguistics Group

Five-day Doctoral Seminar

Internt møte av BI Kommunikasjonsgruppe