Introduction
This course addresses the unique characteristics and managerial challenges of organizations in the media and creative industries. The course is relevant for those seeking work within, or will partner with, media and creative industries, particularly in a managerial position. To address key management and communication issues, media and creative organizations are analysed from four perspectives structured into four modules:
In the first module we examine the major organizational forms occurring across the media and creative industries. This provides an introduction to the sector and offers a departure point for reflecting on how organizations in the media and creative industries differ from other firms. The second module examines different metrics of value and corresponding institutional logics that shape internal and external power relations, can generate conflict, and complicate internal and external communication. In the third module we look at managing communication in media and creative industries. Here we explore themes in stakeholder and strategic communication, and reflect on the impact and challenges of technological innovation in shaping effective communication in media and creative organizations. The fourth module concerns managing creative organizations and creative labour. Here we explore key leadership challenges faced by organizations in the media and creative industries, before discussing common leadership structures and solutions. We also review current theory on the managing and motivating creative labour.