Introduction
Despite the surge in interest around artificial intelligence within the business community, many implementations still fall short of expectations. Often, this is because the focus remains heavily on data and methodologies, while real value creation is overlooked. Additionally, a communication gap exists between data and computer scientists and decision-makers, as they don’t always speak the same language. This course is designed to bridge that divide. With a managerial focus, it equips future leaders with the knowledge to leverage AI’s potential in addressing critical marketing challenges. Specifically, you’ll discover how AI can drive customer acquisition, boost retention, and deepen customer relationships. The curriculum offers insight into a wide range of AI techniques, emphasizing intuitive understanding and practical requirements without discussing the technical details.