Generative AI for Business

Introduction

This course provides business executives with a comprehensive understanding of Generative AI (GenAI) and its transformative potential across various business functions. Participants will gain practical knowledge of GenAI tools, prompt engineering techniques, and real-world applications, enabling them to leverage this cutting-edge technology for strategic decision-making and driving business growth.

The course will mainly be lectured in English, but lectures in Norwegian may occur. The exam can be written and delivered in English or Norwegian.

Course content

Mandatory list of themes of the course:

GenAI Foundations and Business Integration

• Core principles and key concepts of Generative AI
• Current state-of-the-art GenAI models and their capabilities
• Strategic considerations for GenAI adoption in business
• Integration approaches and impact on business models

Prompt Engineering and Communication

• Fundamentals and best practices of prompt engineering
• Advanced techniques for crafting effective prompts
• Methods for optimizing prompts across different GenAI models
• Quality control and output refinement strategies

GenAI Applications

• Content creation tools (text, image, video, sound, virtual world generation)
• Code generation and automation tools for work
• GenAI-Powered data analysis
• Customized agent and personal assistant

Management and Strategy

• GenAI-assisted decision making processes
• Workflow automation and optimization
• Human-GenAI collaboration strategies

Implementation and Ethics

• Strategic planning for GenAI integration
• Risk assessment and mitigation
• Legal and ethical considerations
• Security and privacy frameworks

Target group:

• Middle and upper middle managers who want to learn how to apply GenAI in their work, their team, and their department
• Senior leaders and entrepreneurs who aim to strategically incorporate AI into their businesses