Introduction
Please note that this is a preliminary course description. The final version will be published in June 2026.
Entrepreneurship is not only a profession but a method—an iterative, action-oriented way of thinking and working under uncertainty. This course introduces students to entrepreneurship as a method by combining theoretical insight with hands-on practice. Students will learn how entrepreneurial opportunities are generated, developed, and tested; how entrepreneurs make decisions and work in teams; and how new ventures are brought to life in complex and changing environments. The course is grounded in contemporary entrepreneurship research and uses case studies, exercises, and team activities to build a foundation for both analytical thinking and practical action.
Course content
Students will learn to develop ideas for new ventures and explore how these ideas can be shaped into compelling and testable business models. Drawing on insights from entrepreneurship research and practical experimentation, the course emphasizes how entrepreneurs can approach uncertainty systematically and creatively.
Students will engage with the early stages of building a business—forming teams, organizing around a shared vision, and navigating the practical and interpersonal challenges that arise during venture development. They will also learn how to evaluate opportunities from multiple vantage points and assess the potential of new ideas in both entrepreneurial and corporate contexts.
The course provides opportunities to practice how to communicate and pitch ideas effectively to different audiences, including investors, employees, and stakeholders. It also addresses soft skills such as self-management, identity, and motivation, and connects these to broader theories of learning, collaboration, and organizational development.
By combining theoretical frameworks with hands-on application, students will learn to think critically and act effectively throughout the entrepreneurial journey—from ideation to launch.