Ansattprofil
Shubin Yu
Postdoktorstipendiat - Institutt for kommunikasjon og kultur
Biografi
My research fields include digital communication and marketing communications. I am particularly interested in how digital technology influences the way we communicate and people's perceptions and behaviors. My recent research focuses on human-robot communication and digital communication in organizations. I obtained my Ph.D. in Communication Science from Ghent University in 2017. I also hold three master's degrees (Statistics, Business Economics, Cultural Studies) from KU Leuven. Before joining BI Norwegian Business School, I worked as an assistant professor at Peking University HSBC Business School. Now I am also a visiting associate professor at the Shenzhen and UK campus of Peking University HSBC Business School.
Publikasjoner
Xiao, Yi & Yu, Shubin (2022)
Using Humor to Promote Social Distancing on Tiktok During the COVID-19 Pandemic
Frontiers in Psychology Doi: 10.3389/fpsyg.2022.887744
Yu, Anqi; Yu, Shubin & Liu, Huaming (2022)
How a “China-made” label influences Chinese Youth's product evaluation: The priming effect of patriotic and nationalistic news
Journal of Retailing and Consumer Services Doi: 10.1016/j.jretconser.2021.102899
Yu, Shubin & Hudders, Liselot (2021)
Measurement invariance of the modified brand luxury index scale across gender, age and countries
Journal of Fashion Marketing and Management Doi: 10.1108/JFMM-10-2020-0235
Talukdar, Nabanita & Yu, Shubin (2021)
Breaking the psychological distance: the effect of immersive virtual reality on perceived novelty and user satisfaction
Journal of Strategic Marketing Doi: 10.1080/0965254X.2021.1967428 - Fulltekst i vitenarkiv
År | Akademisk institusjon | Grad |
---|---|---|
2017 | Ghent University | Ph.D. |
2016 | University of Leuven | M.S. |
2014 | University of Leuven | M.A. |
År | Arbeidsgiver | Tittel |
---|---|---|
2021 - Present | Peking University HSBC Business School | Visiting Associate Professor |
2021 - Present | BI Norwegian Business School | Assistant Professor |
2019 - 2021 | Peking University HSBC Business School | Assistant Professor |
2017 - 2019 | Peking University HSBC Business School | Postdoctoral fellow |