Fagprofil

Koen Pauwels

Professor II - Institutt for markedsføring

Publikasjoner

Ilhan, Behice Ece; Kubler, Raoul V & Pauwels, Koen (2018)

Battle of the Brand Fans: Impact of Brand Attack and Defense on Social Media

Journal of Interactive Marketing, 43, s. 33- 51. Doi: 10.1016/j.intmar.2018.01.003

Akademisk grad
År Akademisk institusjon Grad
2001 UCLA, Anderson Graduate School of Management Ph.D.
1993 Institut d´Administration et de Gestion, Universite Catholique de Louvain M.S.
1993 Commercial Engineer, Economishe Hogeschool Limburg B.S.
Arbeidserfaring
År Arbeidsgiver Tittel
2015 - Present BI Norwegian Business School Adjunct professor
2008 - Present Ozyegin University Professor
2008 - Present Groningen University Professor and Honorary Chair in research on marketing dynamics
2005 - 2009 Tuck School of Business at Dartmouth Associate professor
2001 - 2004 Tuck School of Business at Dartmouth Assistant Professor