-
Ansattprofil

Maria Sääksjärvi

Førsteamanuensis - Institutt for markedsføring

Publikasjoner

Sääksjärvi, Maria (2023)

From mental pictures to mental movies: a new approach to positioning of innovations

International Journal of Innovation Science Doi: 10.1108/IJIS-03-2023-0061

Koller, Monika; Salzberger, Thomas, Floh, Arne, Zauner, Alexander, Sääksjärvi, Maria & Schifferstein, Hendrik N.J. (2023)

Measuring individual differences in active smelling to evaluate products – The ENFAS-Instrument

Food Quality and Preference, 110 Doi: 10.1016/j.foodqual.2023.104925

Akademisk grad
År Akademisk institusjon Grad
2004 Hanken Business School PhD
Arbeidserfaring
År Arbeidsgiver Tittel
2020 - Present BI Norwegian Business School Associate professor

BI Business Review artikler: