Fagprofil

Matilda Dorotic

Førsteamanuensis - Institutt for markedsføring

Publikasjoner

Alfirevic, Niksa; Pavicic, Jurica, Dorotic, Matilda & Pavlovic, Danijela Krizman (2015)

Local civil-mindedness on the internet as the basis for fundraising segmentation: Sociological, marketing determinants and the empirical analysis

Ekonomska Istrazivanja-Economic Research, 28(1), s. 45- 62. Doi: 10.1080/1331677X.2015.1022389

Breugelmans, Els; Bijmolt, Tammo H.A., Zhang, Jie, Basso, Leonardo J., Dorotic, Matilda, Kopalle, Praveen, Minnema, Alec, Mijnlieff, Willem Jan & Wünderlich, Nancy V. (2015)

Advancing Research on Loyalty Programs: A Future Research Agenda

Marketing letters, 26, s. 127- 139. Doi: 10.1007/s11002-014-9311-4

Despite the growing literature on loyalty program (LP) research, many questions remain underexplored. Driven by advancements in information technology, marketing analytics, and consumer interface platforms (e.g., mobile devices), there have been many recent developments in LP practices around the world. They impose new challenges and create exciting opportunities for future LP research. The main objective of this paper is to identify missing links in the literature and to craft a future research agenda to advance LP research and practice. Our discussion focuses on three key areas: (1) LP designs, (2) Assessment of LP performance, and (3) Emerging trends and the impact of new technologies. We highlight several gaps in the literature and outline research opportunities in each area. Keywords: Loyalty program design, partnership loyalty program, performance assessment, effects of strategic behavior, customer relationship management

Dorotic, Matilda; Verhoef, Peter C., Fok, Dennis & Bijmolt, Tammo H.A. (2014)

Reward redemption effects in a loyalty program when customers choose how much and when to redeem

International Journal of Research in Marketing, 31(4), s. 339- 355. Doi: 10.1016/j.ijresmar.2014.06.001

Dorotic, Matilda & Olsen, Line Lervik (2013)

Hvordan kan bedrifter gjøre best nytte av kundelojalitetsprogrammer? :

Magma - Tidsskrift for økonomi og ledelse, 16(4), s. 50- 59.

Pedersen, Pia Beate & Dorotic, Matilda (2014)

En kunst å skape lojale kunder

Finansavisen. Mediaplanet & www.norskkundelojalitet.no [Fagblad]

Dorotic, Matilda (2017)

It Pays to Pay Smart: Customer benefits of introducing Cashless App Payments; by Matilda Dorotic; Koen Pauwels Special Session Paper: Customer Management: From Pay & Satisfaction To Retention & Recommendation

[Academic lecture]. EMAC 2017.

Dorotic, Matilda (2017)

Unlocked Versus Locked-In Customers’ Value In Contractual Setting. EMAC 2017, by Matilda Dorotic; Evert De Haan; Socrates Mokkas

[Academic lecture]. EMAC 2017.

Dorotic, Matilda (2014)

Reward Redemption Effects in a Loyalty Program When Customers Choose When and How Much To Redeem

[Academic lecture]. EMAC - European Marketing Association Conference.

Akademisk grad
År Akademisk institusjon Grad
2010 University of Groningen Ph.D.
2003 Staffordshire University Business School Master of Science
1999 University of Split, Faculty of Economics B.A.
Arbeidserfaring
År Arbeidsgiver Tittel
2012 - Present BI Norwegian Business School Assistant professor
2001 - 2012 University of Split Research and teaching assistant
2010 - 2011 University of Groningen Visiting researcher
2006 - 2010 University of Groningen Ph.D. candidate
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