Matilda Dorotic
Førsteamanuensis - Institutt for markedsføring
Ekspertområder
Publikasjoner
Alfirevic, Niksa; Pavicic, Jurica, Dorotic, Matilda & Pavlovic, Danijela Krizman (2015)
Local civil-mindedness on the internet as the basis for fundraising segmentation: Sociological, marketing determinants and the empirical analysis
Ekonomska Istrazivanja-Economic Research, 28(1), s. 45- 62. Doi: 10.1080/1331677X.2015.1022389
Breugelmans, Els; Bijmolt, Tammo H.A., Zhang, Jie, Basso, Leonardo J., Dorotic, Matilda, Kopalle, Praveen, Minnema, Alec, Mijnlieff, Willem Jan & Wünderlich, Nancy V. (2015)
Advancing Research on Loyalty Programs: A Future Research Agenda
Marketing letters, 26, s. 127- 139. Doi: 10.1007/s11002-014-9311-4
Dorotic, Matilda; Verhoef, Peter C., Fok, Dennis & Bijmolt, Tammo H.A. (2014)
Reward redemption effects in a loyalty program when customers choose how much and when to redeem
International Journal of Research in Marketing, 31(4), s. 339- 355. Doi: 10.1016/j.ijresmar.2014.06.001
Dorotic, Matilda & Olsen, Line Lervik (2013)
Hvordan kan bedrifter gjøre best nytte av kundelojalitetsprogrammer? :
Magma - Tidsskrift for økonomi og ledelse, 16(4), s. 50- 59.
Pedersen, Pia Beate & Dorotic, Matilda (2014)
En kunst å skape lojale kunder
Finansavisen. Mediaplanet & www.norskkundelojalitet.no [Fagblad]
Dorotic, Matilda (2017)
It Pays to Pay Smart: Customer benefits of introducing Cashless App Payments; by Matilda Dorotic; Koen Pauwels Special Session Paper: Customer Management: From Pay & Satisfaction To Retention & Recommendation
[Academic lecture]. EMAC 2017.
Dorotic, Matilda (2017)
Unlocked Versus Locked-In Customers’ Value In Contractual Setting. EMAC 2017, by Matilda Dorotic; Evert De Haan; Socrates Mokkas
[Academic lecture]. EMAC 2017.
Dorotic, Matilda (2014)
Customers who redeem their rewards in loyalty programs buy more
[Popular scientific article]. ScienceNordic.com Doi: http://sciencenordic.com/customers-who-redeem-their-rewards-loyalty-programs-buy-more?utm_source=ScienceNordic.com+Newsletter&utm_campaign=0e7fad4845-RSS_EMAIL_CAMPAIGN&utm_medium=email&utm_term=0_3bb7f89ffc-0e7fad4845-239625702
Dorotic, Matilda (2014)
Reward Redemption Effects in a Loyalty Program When Customers Choose When and How Much To Redeem
[Academic lecture]. EMAC - European Marketing Association Conference.
År | Akademisk institusjon | Grad |
---|---|---|
2010 | University of Groningen | Ph.D. |
2003 | Staffordshire University Business School | Master of Science |
1999 | University of Split, Faculty of Economics | B.A. |
År | Arbeidsgiver | Tittel |
---|---|---|
2012 - Present | BI Norwegian Business School | Assistant professor |
2001 - 2012 | University of Split | Research and teaching assistant |
2010 - 2011 | University of Groningen | Visiting researcher |
2006 - 2010 | University of Groningen | Ph.D. candidate |