-
Ansattprofil

Rutger Daniel van Oest

Professor - Institutt for markedsføring

Biografi

Rutger van Oest obtained both his MSc in Econometrics (cum laude) and PhD in Economics from the Erasmus University Rotterdam. Prior to joining the Department of Marketing at BI, he was an assistant professor at Tilburg University.

Selected publications:

Van Oest, R. (2023). The Dependence of Chance-Corrected Weighted Agreement Coefficients on the Power Parameter of the Weighting Scheme: Analysis and Measurement. Psychometrika, 88 (2), 554-579.

Van Oest, R., & Girard, J. M. (2022). Weighting Schemes and Incomplete Data: A Generalized Bayesian Framework for Chance-Corrected Interrater Agreement. Psychological Methods, 27 (6), 1069-1088.

Van Oest, R. (2019). A New Coefficient of Interrater Agreement: The Challenge of Highly Unequal Category Proportions. Psychological Methods, 24 (4), 439-451.

Andreassen, T. W., Van Oest, R. D., & Lervik-Olsen, L. (2018). Customer Inconvenience and Price Compensation: A Multiperiod Approach to Labor-Automation Tradeoffs in Services. Journal of Service Research, 21 (2), 173-183.

Knox, G., & Van Oest, R. (2014). Customer Complaints and Recovery Effectiveness: A Customer Base Approach. Journal of Marketing, 78 (5), 42-57.

Van Oest, R. (2013). Why Are Consumers Less Loss Averse in Internal than External Reference Prices?. Journal of Retailing, 89 (1), 62-71.

Van Oest, R., & Knox, G. (2011). Extending the BG/NBD: A Simple Model of Purchases and Complaints. International Journal of Research in Marketing, 28, 30-37.

Van Oest, R. D., Van Heerde, H. J., & Dekimpe, M. G. (2010). Return on Roller Coasters: A Model to Guide Investments in Theme Park Attractions. Marketing Science, 29 (July), 721-737.

Van Oest, R., & Franses, P. H. (2005). Which Brands Gain Share from Which Brands? Inference from Store-Level Scanner Data. Quantitative Marketing and Economics, 3, 281-304.

Bauwens, L., Bos, C. S., Van Dijk, H. K., & Van Oest, R. D. (2004). Adaptive Radial-Based Direction Sampling: Some Flexible and Robust Monte Carlo Integration Methods. Journal of Econometrics, 123, 201-222.

Publikasjoner

Oest, Rutger Daniel van (2022)

The Dependence of Chance-Corrected Weighted Agreement Coefficients on the Power Parameter of the Weighting Scheme: Analysis and Measurement

Psychometrika Doi: 10.1007/s11336-022-09881-7 - Fulltekst i vitenarkiv

Empirical studies that investigate the effect of design thinking within complex contexts involving multiple stakeholders are rare. The aim of this study is to contribute to the literature on design thinking, by investigating the perceived usefulness of including design thinking activities into a complex research project for food safety. A survey was distributed to all participants in SafeConsume, a Horizon 2020 research project, to measure perceived usefulness of design thinking activities such as collaborative workshops, visualization tools and empathic observation studies. Bivariate correlations and one-way ANOVAs were conducted in JMP Pro 14. The results indicate that design thinking activities may be useful also for large food safety projects. Multidisciplinary collaborative workshops can generate optimism and a sense of belonging among the participants, visualization tools can contribute to simplify complex information, and empathic observation studies makes it easier to think user centric. This study is one of few that quantitatively investigate the perceived usefulness of implementing design thinking into a multidisciplinary research project, and the findings contribute to a better understanding of the perceived effects of implementing design thinking into a large complex food safety research projects.

van Oest, Rutger & Girard, Jeffrey M. (2021)

Weighting Schemes and Incomplete Data: A Generalized Bayesian Framework for Chance-Corrected Interrater Agreement

Psychological methods Doi: 10.1037/met0000412 - Fulltekst i vitenarkiv

Van Oest (2019) developed a framework to assess interrater agreement for nominal categories and complete data. We generalize this framework to all four situations of nominal or ordinal categories and complete or incomplete data. The mathematical solution yields a chance-corrected agreement coefficient that accommodates any weighting scheme for penalizing rater disagreements and any number of raters and categories. By incorporating Bayesian estimates of the category proportions, the generalized coefficient also captures situations in which raters classify only subsets of items; that is, incomplete data. Furthermore, this coefficient encompasses existing chance-corrected agreement coefficients: the S-coefficient, Scott’s pi, Fleiss’ kappa, and Van Oest’s uniform prior coefficient, all augmented with a weighting scheme and the option of incomplete data. We use simulation to compare these nested coefficients. The uniform prior coefficient tends to perform best, in particular, if one category has a much larger proportion than others. The gap with Scott’s pi and Fleiss’ kappa widens if the weighting scheme becomes more lenient to small disagreements and often if more item classifications are missing; missingness biases play a moderating role. The uniform prior coefficient often performs much better than the S-coefficient, but the S-coefficient sometimes performs best for small samples, missing data, and lenient weighting schemes. The generalized framework implies a new interpretation of chance-corrected weighted agreement coefficients: These coefficients estimate the probability that both raters in a pair assign an item to its correct category without guessing. Whereas Van Oest showed this interpretation for unweighted agreement, we generalize to weighted agreement.

van Oest, Rutger Daniel (2019)

Unconstrained Cholesky-based parametrization of correlation matrices

Communications in Statistics - Simulation and Computation Doi: 10.1080/03610918.2019.1628271 - Fulltekst i vitenarkiv

Parameter estimation is relatively complicated for models containing correlation matrices, because the elements of correlation matrices are heavily constrained. We put forward a Cholesky-based parametrization that is easy to implement and allows for unconstrained parameter estimation. To compare the new parametrization with the commonly applied spherical parametrization, we use Monte Carlo simulation in which we estimate multivariate distributions containing Gaussian copulas. We show that the new parametrization performs well, in particular as the dimensionality of the multivariate distribution increases, computing times increase, and non-convergence occurs increasingly often.

van Oest, Rutger Daniel (2019)

A New Coefficient of Interrater Agreement: The Challenge of Highly Unequal Category Proportions

Psychological methods, 24(4), s. 439- 451. Doi: 10.1037/met0000183 - Fulltekst i vitenarkiv

We derive a general structure that encompasses important coefficients of interrater agreement such as the S-coefficient, Cohen’s kappa, Scott’s pi, Fleiss’ kappa, Krippendorff’s alpha, and Gwet’s AC1. We show that these coefficients share the same set of assumptions about rater behavior; they only differ in how the unobserved category proportions are estimated. We incorporate Bayesian estimates of the category proportions and propose a new agreement coefficient with uniform prior beliefs. To correct for guessing in the process of item classification, the new coefficient emphasizes equal category probabilities if the observed frequencies are unstable due to a small sample, and the frequencies increasingly shape the coefficient as they become more stable. The proposed coefficient coincides with the S-coefficient for the hypothetical case of zero items; it converges to Scott’s pi, Fleiss’ kappa, and Krippendorff’s alpha as the number of items increases. We use simulation to show that the proposed coefficient is as good as extant coefficients if the category proportions are equal and that it performs better if the category proportions are substantially unequal.

Andreassen, Tor W.; van Oest, Rutger Daniel & Lervik-Olsen, Line (2018)

Customer Inconvenience and Price Compensation: A Multiperiod Approach to Labor-Automation Trade-Offs in Services

Journal of Service Research, 21(2), s. 173- 183. Doi: 10.1177/1094670517738370

van Oest, Rutger Daniel & Knox, George (2015)

Håndtering av kundeklager : hva kan vi lære av faktisk kundeatferd?

Magma forskning og viten, 18(4), s. 72- 74.

Knox, George & van Oest, Rutger Daniel (2014)

Customer Complaints and Recovery Effectiveness: A Customer Base Approach

Journal of Marketing, 78(5), s. 42- 57. Doi: 10.1509/jm.12.0317

van Oest, Rutger Daniel (2013)

Why are Consumers Less Loss Averse in Internal than External Reference Prices?

Journal of Retailing, 89(1), s. 62- 71. Doi: 10.1016/j.jretai.2012.08.003

Hunneman, Auke & van Oest, Rutger Daniel (2012)

Å estimere handelsområder uten å følge kundene hjem

Magma forskning og viten, s. 35- 41.

Oest, Rutger Daniel van & Knox, George (2011)

Extending the BG/NBD: A simple model of purchases and complaints

International Journal of Research in Marketing, 28(1), s. 30- 37. Doi: 10.1016/j.ijresmar.2010.11.001

van Oest, Rutger Daniel; van Heerde, Harald J. & Dekimpe, Marnik G. (2010)

Return on Roller Coasters: A Model to Guide Investments in Theme Park Attractions

Marketing science, 29(4), s. 721- 737.

van Oest, Rutger Daniel & Franses, Philip Hans (2008)

Measuring Changes in Consumer Confidence

Journal of Economic Psychology, 29, s. 255- 275.

Franses, Philip Hans & van Oest, Rutger Daniel (2007)

On the Econometrics of the Geometric Lag Model

Economics Letters, 95(2), s. 291- 296.

van Oest, Rutger Daniel & Franses, Philip Hans (2005)

Which Brands Gain Share from Which Brands? Inference from Store-Level Scanner Data

Quantitative Marketing and Economics, 3, s. 281- 304.

Bauwens, Luc; Bos, Charles S., van Dijk, Herman K. & van Oest, Rutger Daniel (2004)

Adaptive Radial-Based Direction Sampling: Some Flexible and Robust Monte Carlo Integration Methods

Journal of Econometrics, 123, s. 201- 225.

Koulaei, Afra; van Oest, Rutger Daniel & Bharadwaj, Sundar (2019)

Familiarity Mitigates the Effect of Team Reward on Functional Conflict and Citizenship Behavior

[Academic lecture]. Academy of Management Annual Meeting.

Ungureanu, Delia Olga & van Oest, Rutger Daniel (2018)

When Customer Spending Backfires: Customer Trade-offs Between Durable Products Replacements and Add-on Purchases

[Academic lecture]. EMAC Conference.

Ungureanu, Delia Olga & van Oest, Rutger Daniel (2018)

When Customer Spending Backfires: Customer Trade-offs Between Durable Products Replacements and Add-on Purchases

[Academic lecture]. Marketing Science Conference.

van Oest, Rutger Daniel & Knox, George (2018)

Incorporating Satisfaction Surveys Into Customer Base Analysis

[Academic lecture]. EMAC 2018.

van Oest, Rutger Daniel (2017)

Inter-rater Reliability: The Challenge of Highly Unequal Category Sizes

[Academic lecture]. 2017 Marketing Science Conference.

Ungureanu, Delia Olga & van Oest, Rutger Daniel (2016)

The Role of Customer Satisfaction and Acquisition Channel in Incentivized Referral Programs

[Academic lecture]. EMAC Conference.

van Oest, Rutger Daniel & Knox, George (2016)

Valuing Customers When Abandonment is Two-Sided: Customer Attrition and the Company's Abandonment Option

[Academic lecture]. EMAC 2016.

Koval, Mariia; Wathne, Kenneth Henning, Hunneman, Auke & van Oest, Rutger Daniel (2016)

Termination of R&D Alliances: The Role of Formal and Informal Governance

[Academic lecture].  Knowledge & Innovation, Cooperative Strategy, and Entrepreneurship Paper Development Workshop at Strategic Management Society Annual Conference.

Koval, Mariia; Wathne, Kenneth Henning, Hunneman, Auke & van Oest, Rutger Daniel (2016)

Termination of R&D Alliances: The Role of Formal and Informal Governance

[Academic lecture]. EMAC 2016 Annual Conference.

Koval, Mariia; Wathne, Kenneth Henning, van Oest, Rutger Daniel & Hunneman, Auke (2015)

Termination of R&D alliances: the role of formal and informal governance

[Academic lecture]. The 6th Israel Strategy Conference.

Koval, Mariia; Wathne, Kenneth Henning, van Oest, Rutger Daniel & Hunneman, Auke (2015)

Termination of R&D alliances: the role of formal and informal governance

[Academic lecture]. SMS Annual International Conference.

Koval, Mariia; Wathne, Kenneth Henning, van Oest, Rutger Daniel & Hunneman, Auke (2015)

The Stability of R&D Alliances: Complementary Role of Formal and Informal Governance

[Academic lecture]. NFB Research School Conference 2015 in Trondheim (Norway).

Lervik-Olsen, Line; van Oest, Rutger Daniel & Peter C., Verhoef (2015)

When is Customer Satisfaction Sticky and when is it Flexible? A Longitudinal Analysis.

[Academic lecture]. Frontiers in Services.

Koval, Mariia; Wathne, Kenneth Henning, van Oest, Rutger Daniel & Hunneman, Auke (2015)

Governing alliance portfolios: alliance termination decisions under relational risks and structural constraints

[Academic lecture]. EMAC Doctoral Colloquium 2015, Leuven (Belgium), advanced track.

Andreassen, Tor Wallin; van Oest, Rutger Daniel & Lervik-Olsen, Line (2014)

Automation, Inconvenience and Compensation: A Dynamic View on Service Productivity

[Academic lecture]. Frontiers in Services.

Andreassen, Tor Wallin; van Oest, Rutger Daniel & Lervik-Olsen, Line (2014)

Automation, Inconvenience and Compensation: A Dynamic View on Service Productivity

[Academic lecture]. EMAC 43st Annual Conference.

Hunneman, Auke & van Oest, Rutger Daniel (2012)

Mapping local retailer competition: Which geographic regions are owned by which stores?

[Academic lecture]. EMAC 41st Annual Conference.

Akademisk grad
År Akademisk institusjon Grad
2005 Erasmus University Rotterdam Ph.D.
2001 Erasmus University Rotterdam Master of Science
2000 Erasmus University Rotterdam Master of Science
Arbeidserfaring
År Arbeidsgiver Tittel
2014 - Present BI Norwegian Business School Professor
2011 - 2014 BI Norwegian Business School Associate Professor
2005 - 2010 Tilburg University Assistant Professor