Tarje Børsum Gaustad
Førsteamanuensis - Institutt for markedsføring
Publikasjoner
Escalas, Jennifer Edson; Gallo, Iñigo & Gaustad, Tarje (2019)
Reminiscing on self_brand connections: differentiating experiential versus symbolic origins.
Reed II, Americus & Forehand, Mark (red.). Handbook of Research on Identity Theory in Marketing.
Gaustad, Tarje; Samuelsen, Bendik Meling, Warlop, Luk & Fitzsimons, Gavan J. (2019)
Too much of a good thing? Consumer response to strategic changes in brand image.
International Journal of Research in Marketing, 36(2), s. 264- 280. Doi: 10.1016/j.ijresmar.2019.01.001 - Fulltekst i vitenarkiv
Gaustad, Tarje; Utgård, Jakob & Fitzsimons, Gavan J. (2018)
When accidents are good for a brand
Journal of Business Research, s. 1- 9. Doi: 10.1016/j.jbusres.2018.10.040
Gaustad, Tarje; Samuelsen, Bendik Meling, Warlop, Luk & Fitzsimons, Gavan J. (2018)
The perils of self-brand connections: Consumer response to changes in brand meaning
Psychology & Marketing Doi: 10.1002/mar.21137
Olsen, Lars Erling; Samuelsen, Bendik Meling & Gaustad, Tarje (2014)
Same Service, Different Ad Claims: The Moderating Role of Need for Cognition
Psychology & Marketing, 31(12), s. 1064- 1073. Doi: 10.1002/mar.20753
Sarabi, Babak; Wien, Anders Hauge & Gaustad, Tarje Børsum (2022)
Consumer’s attitude to moral framed advertisements when brands taking stand on socio-environmental issues
[Academic lecture]. EMAC2022.
Olsen, Lars Erling; Samuelsen, Bendik M. & Gaustad, Tarje (2014)
Same message, different ad framing: The moderating role of need for cognition
[Academic lecture]. 43rd EMAC Conference Proceedings.
Gaustad, Tarje; Samuelsen, Bendik Meling, Warlop, Luk & Fitzsimons, Gavan J. (2014)
The Perils of Self-Brand Connections: Consumer Response to Changes in Brand Image
[Academic lecture]. EMAC conference.
Utgård, Jakob & Gaustad, Tarje (2013)
Employee Misbehavior: The Effect of Employee Typicality on Brand Evaluations
[Academic lecture]. Johan Arndt-konferansen.
Gaustad, Tarje; Utgård, Jakob & Fitzsimons, Gavan J. (2013)
How Accidents Can Be Good For the Brand: The Role of Accident-Brand Stereotype Match and Self-Brand Congruity in User Accidents
[Academic lecture]. Emac.
År | Akademisk institusjon | Grad |
---|---|---|
--N/A-- | Norges Handelshøyskole | Master Cand. Merc. |
År | Arbeidsgiver | Tittel |
---|---|---|
2017 - Present | Gaustad Consulting | Owner |
2015 - Present | UiT The Arctic University of Norway | Adjunct Associate Professor (20%) |
1999 - Present | BI Norwegian Business School | Associate professor |