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Tuba Yilmaz
Førsteamanuensis - Institutt for markedsføring
Ansattprofil
- Romnummer C4Y-098
- Telefon +4746410925
- E-post tuba.yilmaz@bi.no
Biografi
Tuba Yilmaz received her Ph.D. from Koc University in 2017. Her research interests are within the marketing strategy field. Specifically, she is interested in complex interorganizational relationships, with a focus on the risk element that is inherent in these relationships. Prior to entering academia, Yilmaz worked as a product manager.
Research Interests
Substantive: Marketing Strategy, Strategic Alliances, Networks, Marketing-Finance Interface
Methods: Multilevel Modeling, Econometric Models, Event Study
Research Interests
Substantive: Marketing Strategy, Strategic Alliances, Networks, Marketing-Finance Interface
Methods: Multilevel Modeling, Econometric Models, Event Study
Ekspertområder
Publikasjoner
Harmancioglu, Nukhet; Griffith, David A. & Yilmaz, Tuba (2019)
Short- and long-term market returns of international codevelopment alliances of new products
Journal of the Academy of Marketing Science, 1, s. 1- 21. Doi: 10.1007/s11747-018-00622-w - Fulltekst i vitenarkiv
Yilmaz, Tuba; Antia, Kersi, Wathne, Kenneth Henning & Wuyts, Stefan (2017)
Crises in Multilateral Co-branding Alliances: Consequences for Member Firms
[Academic lecture]. Winter Educator’s AMA Conference.
| År | Akademisk institusjon | Grad |
|---|---|---|
| 2017 | Koc University | PhD |
| År | Arbeidsgiver | Tittel |
|---|---|---|
| 2017 - Present | BI Norwegian Business School | Assistant professor |