Ansattprofil

Tuba Yilmaz

Førsteamanuensis - Institutt for markedsføring

Biografi

Tuba Yilmaz received her Ph.D. from Koc University in 2017. Her research interests are within the marketing strategy field. Specifically, she is interested in complex interorganizational relationships, with a focus on the risk element that is inherent in these relationships. Prior to entering academia, Yilmaz worked as a product manager.

Research Interests
Substantive: Marketing Strategy, Strategic Alliances, Networks, Marketing-Finance Interface

Methods: Multilevel Modeling, Econometric Models, Event Study

Ekspertområder

Publikasjoner

Harmancioglu, Nukhet; Griffith, David A. & Yilmaz, Tuba (2019)

Short- and long-term market returns of international codevelopment alliances of new products

Journal of the Academy of Marketing Science, 1, s. 1- 21. Doi: 10.1007/s11747-018-00622-w - Fulltekst i vitenarkiv

Yilmaz, Tuba; Antia, Kersi, Wathne, Kenneth Henning & Wuyts, Stefan (2017)

Crises in Multilateral Co-branding Alliances: Consequences for Member Firms

[Academic lecture]. Winter Educator’s AMA Conference.

Akademisk grad
År Akademisk institusjon Grad
2017 Koc University PhD
Arbeidserfaring
År Arbeidsgiver Tittel
2017 - Present BI Norwegian Business School Assistant professor