Jørgen Veisdal

Fauchald, Ragnhild Nordeng; Veisdal, Jørgen, Aaboen, Lise & Kaspersen, Karoline Bergita Breivik (2024)

The Dynamics of Alumni-Student Interactions via Digital Community Mechanisms in Entrepreneurship Education

Lamine, Wadid; Jack, Sarah, Fayolle, Alain & Audretsch, David (red.). De Gruyter Handbook of Digital Entrepreneurship

Veisdal, Jørgen (2024)

Value perceptions of first-party content on multi-sided platforms: Findings from the Amazon Marketplace

Journal of Marketing Analytics Doi: 10.1057/s41270-024-00296-0 - Fulltekst i vitenarkiv

In the context of multi-sided platform (MSP) literature, the strategic use of first-party content is well established. In these contexts, consumers’ value perceptions of first- and third-party content is assumed to be equivalent. In the marketing literature, however, it is generally accepted that the perceived value of products from store brands is significantly lower than products from manufacturer brands. This study investigates whether the same difference exists among consumers on a multi-sided platform. The study finds that consumers perceive products sold by the platform as delivering significantly less value than substitutes from third-party brands, and that this difference persists independently of price. The implications of the findings for managers and marketers are that (i) first-party content strategies on MSPs are limited by consumers’ value perceptions. This implies that (ii) managers should calibrate their first-party content strategies according to target customers’ preferences and that (iii) in their analytics, marketers should distinguish between first- and third-party content.

Veisdal, Jørgen (2023)

A Definition of Platforms with Meaningful Policy Implications

Competition Policy International - Fulltekst i vitenarkiv

While the term “platform” is ubiquitous in everyday language, its precise definition in the context of topics related to competition, policy and antitrust still remains ambiguous. This arguably for technical reasons which are trivial to grasp but seemingly difficult to communicate en masse. When political leaders take aim at regulating “platforms,” precisely which types of services are they talking about? Do Microsoft’s platforms warrant the same attention from regulators as Meta’s or Alphabet’s? Technically, what distinguishes one from the other and what are the implications of the differences for policy makers? This paper takes aim at clarifying what, technically, constitutes a “platform” that is interesting from the perspective of competition and policy.

Nilsen, Marie; Kongsvik, Trond & Veisdal, Jørgen (2021)

Arbeid gjennom digitale plattformer - status og betydning for arbeidsforhold

Kongsvik, Trond; Moen, Øystein, Vie, Ola Edvin, Jørgensen, Rikke Bramming & Albrechtsen, Eirik (red.). Norsk arbeidsliv mot 2050. Muligheter og trusler.

Veisdal, Jørgen (2020)

The Dynamics of Entry for Digital Platforms in Two-Sided Markets: A Multi-Case Study

Electronic Markets, 30(3), s. 539- 556. Doi: 10.1007/s12525-020-00409-4 - Fulltekst i vitenarkiv

Motivating buyers and sellers to join an empty platform is thought to be a key challenge for firms attempting to launch digital platforms in two-sided markets. According to predictions from extant literature, ’no one joins until everyone joins’. The phenomenon is often referred to as the “chicken-and-egg problem”. This study investigates the phenomenon in an exploratory multi-case study of ten startup technology firms operating digital platforms in two-sided markets. The study finds that the firms entered their markets using a variety of strategies distinguishable by strategic, relational and temporal factors. A conceptual framework is proposed which distinguishes the firms’ strategies along these dimensions. In addition, a cross-case discussion of the dynamics of the firms’ strategies is provided. Deductively, the findings contribute to establishing an empirical grounding for predictions from extant literature. Inductively, the findings contribute preliminary managerial implications as well as propositions for further research on entry strategies for digital platforms in two-sided markets.

Veisdal, Jørgen (2022)

Entrepreneurship on a deadline: The Role of Time Constraints in Student Ventures

Wigger, Karin Andrea; Aaboen, Lise, Haneberg, Dag Håkon, Jakobsen, Siri & Lauvås, Thomas Andre (red.). Reframing the case method in entrepreneurship education : Cases from the Nordic countries

Fauchald, Ragnhild Nordeng; Veisdal, Jørgen, Aaboen, Lise & Kaspersen, Karoline (2022)

The Dynamics of Alumni-Student Interactions via Digital Community Mechanisms in Entrepreneurship Education

[Academic lecture]. 3E ECSB Entrepreneurship Education Conference.

Veisdal, Jørgen (2020)

The Median Voter Theorem: Why Politicians Move to the Center

Pitici, Mircea (red.). The Best Writing on Mathematics 2020