Marketing Analytics
Marketing is more data intensive than ever before and the modern marketing manager needs to have a working knowledge of what marketing data looks like, how it can be handled, analyzed, and presented.
- Engelsk
- Deltid
- Studiepoeng: 7,5
- Pris: 12 825 kr
- Bergen, Stavanger, Nettstudier
- Se timeplan
WHY MARKETING ANALYTICS?
This class is an introduction to the analysis of marketing relevant data and decision-making from a business perspective. This course provides students with central knowledge of generating data driven marketing insights. It demonstrates the application of statistical and econometric concepts to marketing problems in the below specified software environments.
The students learn to select suitable methods and to implement them in marketing data using relevant software. A central component is the transfer of theoretical knowledge about data analysis methods to practical applications while focusing on business problems rather than on research problems. Another central component is strengthening student’s communication skills with respect to reporting the results of marketing relevant data analyses.
COURSE CONTENT
- Introduction to Marketing Analytics
- Statistics basics for Marketing Analytics
- Secondary Data Sources and 3C Analysis
- Survey data
- Managing Customer Heterogeneity
- Managing Customer Dynamics
- Managing Sustainable Competitive Advantage
- Managing resource trade-offs
Practical information
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The course ends with a 3 hour written exam.
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See Tuition Fees at BI Norwegian Buisness School for complete overview.
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Schedule
Bergen: vår 2023
Stavanger: vår 2023
Nettstudier: vår 2023
Studiestart nettstudier: Mandag 16. januar
Alle kurs har individuelle webinartidspunkter gjennom hele semesteret.
- Engelsk
- Deltid
- Studiepoeng: 7,5
- Pris: 12 825 kr
- Bergen, Stavanger, Nettstudier