Digital Communication Management
Study how digital technologies impact organisations and society, and how organisations navigate and transform the functions and roles of communication to adapt to the increasingly complex digital corporate landscape.
What will you learn?
Business communication is about building relationships and results, inside and outside the organisation, while staying true to strategy and values. This programme combines foundational communication theory with digital platforms and AI, data management perspectives, and practical data skills (finding, analysing, and communicating insights). You study recent theory, work on class projects using quantitative, qualitative and GenAI-based methods, and discuss real cases with corporate guest speakers. The focus on digital communication equips you to create business opportunities that drive media, social and organisational change, and to use intelligent technology responsibly.
You will learn to:
- design communication for internal and external stakeholders, aligned with strategy, values, reputation and compliance (incl. stakeholder engagement and issues/crisis response).
- use mixed methods, interviews, text/social data, surveys, analytics and experiments, for insight, measurement and continuous improvement.
- plan and run digital platforms and channel operations from planning to publishing, understanding how people and technology interact.
- conduct and present applied research and use responsible AI (ethics, privacy, transparency) for trustworthy communication.
- navigate sensitive and polarised debates and translate complex findings into clear decisions and actions.
Popular courses covered in this programme
Why choose this programme?
Engaging learning experiences and quality teaching are something we strive to provide, to help you build a solid skill and competency base, making you relevant for the future of work. In the video below, you will get the perspectives of our students, faculty, and the industry to understand the reasons for choosing to study Master of Science in Digital Communication Management at BI.
Skills that will make you exceed in business
Business schools are known for training in financial and economical skills. However, a key requirement in business training, which is often underestimated, is the importance of soft skills.
Trying to decide which master programme is right for you? Take our Master Quiz to find your best match.
Career Possibilities
Platforms and AI change fast, expectations for transparency and compliance keep rising, and public debate is often polarised. As a graduate, you’ll adapt to different contexts, protect and build corporate reputation, work with diverse stakeholders, and turn facts and data into clear messages and action.
Examples of areas you can work in:
- Communication strategy & reputation – address stakeholder engagement, issues/crisis response.
- Digital channels & content operations – plan and optimize digital campaigns.
- Internal communication & change – advise on intercultural communication, sustainability or innovation strategies.
- Analytics & insight – plan the measurements (define KPIs, methods and tools), experimentation, and social listening (monitoring/analysing open conversations).
What can I do with my degree?
Customise your degree
As a master student at BI, you have several exciting opportunities that will contribute to varied and interesting student life, while at the same time as you are building relevant competence and gaining an advantage in the job market by tailoring your degree.
Internship
Our internship programme is a credit-bearing course that gives you the opportunity to test subjects and industries based on your interests, competency, and personal qualities. An internship is valuable as a means of allowing you to experience how your field of study is applied in the business world and provides you with work experience that can be highly attractive to potential employers.
Elective courses
We offer a number of elective courses so that you can adapt your studies to your own interests and goals. This way you can build up competency and pursue a combination of courses that will make you attractive and unique.
Exchange
Take part of your education abroad! If you want to work abroad or in an international company after your studies, this should be particularly relevant for you. Culture and language are important in all companies and organisations, but knowledge of other countries' customs, governance and behaviour can be absolutely crucial to global success.
Double degree
Earn two master's degrees in the same time it takes to complete one. Double your insight, double your network, and double your potential!
Programme Structure
1. Year
- 60 credits (ECTS)
Autumn
-
Social Tensions and Connections in a Polarized World
7.5 ECTS
-
Ethics and Sustainability in Organizations
7.5 ECTS
-
AI for Business
7.5 ECTS
-
Research Methodology for Business Communication
7.5 ECTS
Spring
-
Communication Management
7.5 ECTS
-
Corporate Branding and Storytelling
7.5 ECTS
-
Digital Platforms, AI and Value Capture
7.5 ECTS
-
Human-Technology Interaction
7.5 ECTS
2. Year
- 60 credits (ECTS)
Spring
-
Data Protection and Ethics
7.5 ECTS
-
Master thesis for the 2026-2028 class
22.5 ECTS
Please be aware that the study plan and courses can be subject to change.
Admission Requirements
- Admission requirements for all Master of Science programmes
- Programme specific admission requirements for Master of Science in Digital Communication Management
- If you are a current student at BI, log in to the student portal to find specific admission requirements in your education plan
Priority application deadline for Master of Science: 1 March
After 1 March, applications are accepted on a rolling basis.
Tuition fee
The tuition fee is invoiced per semester and adjusted annually. It includes access to lectures and the standard examination fee.
Students with a bachelor's degree from BI are eligible for a discounted tuition fee. Different rates apply to students from countries outside the EU/EEA and Switzerland. Certain exceptions and variations may apply.
Read more about tuition fees.
Practical information
Useful links:
Details and descriptions are subject to change.