Master of Science

Digital Communication Management

Study how digital technologies impact organisations and society, and how organisations navigate and transform the functions and roles of communication to adapt to the increasingly complex digital corporate landscape.

What will you learn?

Business communication is about building relationships and results, inside and outside the organisation, while staying true to strategy and values. This programme combines foundational communication theory with digital platforms and AI, data management perspectives, and practical data skills (finding, analysing, and communicating insights). You study recent theory, work on class projects using quantitative, qualitative and GenAI-based methods, and discuss real cases with corporate guest speakers. The focus on digital communication equips you to create business opportunities that drive media, social and organisational change, and to use intelligent technology responsibly. 
 
You will learn to: 

  • design communication for internal and external stakeholders, aligned with strategy, values, reputation and compliance (incl. stakeholder engagement and issues/crisis response). 
  • use mixed methods, interviews, text/social data, surveys, analytics and experiments, for insight, measurement and continuous improvement. 
  • plan and run digital platforms and channel operations from planning to publishing, understanding how people and technology interact. 
  • conduct and present applied research and use responsible AI (ethics, privacy, transparency) for trustworthy communication. 
  • navigate sensitive and polarised debates and translate complex findings into clear decisions and actions. 

Popular courses covered in this programme

Digital globe illustration

The Digital Platform - Strategy, Structure and Content

Learn how to design new communication infrastructures and channels for organisations, and to design requirements for technology designers.

Abstract landscape

Research Methodology for Communication and Digitalization

Gain a strong methodological foundation through big data analytics and experimental and digital methods to develop quantified communication propositions.

AI brain illustration

Digital Innovation Management

Learn technology forecasting and mapping, as well as assess the impact of technological change on business models and media channels.

Illustration of the mind

Corporate Branding and Storytelling

Identifying, analyzing, and understanding the psychological and sociological effects of corporate brand stories and their impact in different corporate communication contexts.  

Why choose this programme?

Engaging learning experiences and quality teaching are something we strive to provide, to help you build a solid skill and competency base, making you relevant for the future of work. In the video below, you will get the perspectives of our students, faculty, and the industry to understand the reasons for choosing to study Master of Science in Digital Communication Management at BI.

Why choose MSc in Digital Communication Management?

Brain + heart

Skills that will make you exceed in business

Business schools are known for training in financial and economical skills. However, a key requirement in business training, which is often underestimated, is the importance of soft skills.

Read more

Trying to decide which master programme is right for you? Take our Master Quiz to find your best match.

Career Possibilities

Platforms and AI change fast, expectations for transparency and compliance keep rising, and public debate is often polarised. As a graduate, you’ll adapt to different contexts, protect and build corporate reputation, work with diverse stakeholders, and turn facts and data into clear messages and action. 
 
Examples of areas you can work in: 

  • Communication strategy & reputation – address stakeholder engagement, issues/crisis response.
  • Digital channels & content operations – plan and optimize digital campaigns.
  • Internal communication & change – advise on intercultural communication, sustainability or innovation strategies. 
  • Analytics & insight – plan the measurements (define KPIs, methods and tools), experimentation, and social listening (monitoring/analysing open conversations).

What can I do with my degree?

Christina
Christina Dvergdal Prestegård Communications Advisor NVE Communications Advisor at NVE

Customise your degree

As a master student at BI, you have several exciting opportunities that will contribute to varied and interesting student life, while at the same time as you are building relevant competence and gaining an advantage in the job market by tailoring your degree.

Internship

Our internship programme is a credit-bearing course that gives you the opportunity to test subjects and industries based on your interests, competency, and personal qualities. An internship is valuable as a means of allowing you to experience how your field of study is applied in the business world and provides you with work experience that can be highly attractive to potential employers.

Elective courses

We offer a number of elective courses so that you can adapt your studies to your own interests and goals. This way you can build up competency and pursue a combination of courses that will make you attractive and unique.

Exchange

Take part of your education abroad! If you want to work abroad or in an international company after your studies, this should be particularly relevant for you. Culture and language are important in all companies and organisations, but knowledge of other countries' customs, governance and behaviour can be absolutely crucial to global success.

Double degree

Earn two master's degrees in the same time it takes to complete one. Double your insight, double your network, and double your potential!

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Programme Structure

The academic year at BI is divided into two semester, one in the autumn and one in spring. There are exams at the end of each semester. This programme structure provides an overview of which courses you will be taking and when you will be taking them.

1. Year

  • 60 credits (ECTS)

Autumn

  • Social Tensions and Connections in a Polarized World

    7.5 ECTS

  • Ethics and Sustainability in Organizations

    7.5 ECTS

  • AI for Business

    7.5 ECTS

  • Research Methodology for Business Communication

    7.5 ECTS

Spring

  • Communication Management

    7.5 ECTS

  • Corporate Branding and Storytelling

    7.5 ECTS

  • Digital Platforms, AI and Value Capture

    7.5 ECTS

  • Human-Technology Interaction

    7.5 ECTS

2. Year

  • 60 credits (ECTS)

Autumn

  • Master thesis for the 2026-2028 class

    7.5 ECTS

Spring

  • Data Protection and Ethics

    7.5 ECTS

  • Master thesis for the 2026-2028 class

    22.5 ECTS

Please be aware that the study plan and courses can be subject to change.

Tuition fee

The academic year 2025-2026: NOK 122,800.
Updated fee for 2026-2027: TBA.

The tuition fee is invoiced per semester and adjusted annually. It includes access to lectures and the standard examination fee.

Students with a bachelor's degree from BI are eligible for a discounted tuition fee. Different rates apply to students from countries outside the EU/EEA and Switzerland. Certain exceptions and variations may apply.

Read more about tuition fees.

Practical information

Useful links:

Details and descriptions are subject to change.