Master 120 ECTS
Strategic Marketing Management
Become a well-prepared leader within marketing in the modern economy. Learn how to understand the consumer's psychology and behaviour, marketing research, statistical methods, and how to build strong brands.
What will you learn?
Our Master in Strategic Marketing Management educates data-driven customer-oriented leaders, able to analyse data, understand customers and make value-creating decisions about digital marketing, innovation, pricing, relationships and sustainable business strategies for market growth.
Teaching is research-based and practical: you will learn to use quantitative and qualitative methods, analyse real cases, and design and evaluate marketing strategies. You will also learn to consider stakeholder interests, ethics, sustainability and privacy when making marketing decisions.
You will acquire:
- An in-depth understanding of key marketing topics, including customer experience, innovation, pricing, relationship management and performance marketing.
- A good understanding of how marketing contributes to value creation.
- Thorough familiarity with digital marketing.
- The ability to critically assess marketing-related problems and provide data-driven recommendations.
- The skills to design, execute and evaluate cohesive marketing campaigns across multiple channels, using tools to optimise performance and achieve organisational goals.
- The ability to shape pricing and innovation strategies that support growth and profitability.
- An awareness of stakeholder interests, ethics and sustainability in marketing decisions.
Why choose this programme?
We strive to provide engaging learning experiences and quality teaching that help you build a solid foundation of skills and competence for the future of work.
In the video below, students, faculty and industry representatives share their perspectives on why you should choose the Master in Strategic Marketing Management at BI.
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Take our Master Quiz and let us help find the right master programme for you!
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Life as a student can be both exciting and challenging. Therefore we've listed different opportunities and resources which can be useful during your studies.
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Explore student housing options in Oslo, Bergen and Trondheim. Housing providers, application procedures and any housing guarantees vary by campus. Please follow the guidance for the campus where you will study.
Career possibilities
Our Master in Strategic Marketing Management prepares you for a successful marketing career both nationally and internationally by providing you with relevant and cutting-edge marketing skills.
After graduating from the programme, you will have acquired good analytical skills, a strategic customer-oriented mindset and practical, research-based marketing knowledge that make you attractive for a wide range of positions.
Examples of possible future positions:
- Strategic marketing manager
- Product manager
- Brand manager
- Marketing research specialist
- UX and customer insight consultant
- Digital & performance marketing manager
- Pricing & revenue manager
- B2B marketing & sales manager
The unique blend of human insight, analytical expertise and business acumen makes you stand out in the job market.
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Orkla
Renate Berenett -
Google
Priska Natri -
Coca-Cola
Magnus Emil Furnes
Customise your degree
As a master's student at BI, you have several exciting opportunities that will contribute to a varied and interesting student life, at the same time as you build relevant competence and gain an advantage in the job market by tailoring your degree.
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Learn more about your opportunities for going on exchange while you are studying at BI. From Switzerland to South Korea - BI Norwegian Business School has exchange partnerships with more than 200 schools around the world.
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Prior experience at a workplace is invaluable when you're applying for jobs. At BI, you have the possibility to combine real-world experience with earning credits.
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We offer a number of elective courses, so that you can adapt your studies to your own wishes and interests. In this way, you can build up competence and get a professional combination that makes you attractive and unique.
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The Double Degree programme allows you to earn two master's degrees in the same time it takes to complete one. Double your insight, double your network, and double your potential!
Tuition fee
Master 120 ECTS
Strategic Marketing Management
Master 120 ECTS
Strategic Marketing Management
Tuition fee
Master 120 ECTS
Strategic Marketing Management
*Internal applicants are applicants who have passed a minimum of 120 ECTS from BI.
Students with a bachelor's degree from BI are eligible for a discounted tuition fee.
The tuition fee is invoiced per semester and adjusted annually. It includes access to lectures and the standard examination fee.
Different rates apply to students from countries outside the EU/EEA and Switzerland. Certain exceptions and variations may apply.
Scholarship and financing
BI offers scholarships for eligible applicants. Explore the available scholarships and check the eligibility requirements and application deadlines for your programme and intake.
Admission requirements
- Admission requirements for all full-time Master programmes
- Programme-specific admission requirements for the Master in Strategic Marketing Management
- If you are a current student at BI, log in to the student portal to find specific admission requirements in your education plan
Priority application deadline for full-time Master programmes: 1 March
After 1 March, applications are accepted on a rolling basis.