Master in Strategic Marketing Management

In addition, you must meet the general requirements for our full-time master programmes. 

1. Degree requirements 

1.1 Undergraduate Degree
a) A successfully completed Bachelor’s degree (180 ECTS credits) in the field of business administration or marketing,

Or

b) A successfully completed Bachelor's degree (180 ECTS) with a specialisation (minimum 80 ECTS credits) in one of the following, provided that the combination of courses gives a good foundation for further studies within strategic marketing management:

• Social Sciences (e.g. Psychology, Sociology, Economics)
• Management (e.g. Strategy, Leadership)
• Communication or Public Relations

1.2 The Bachelor's degree must include the following courses, or equivalent:

• Statistics or Econometrics (this requirement may be met by courses in quantitative methodology, depending on the content of such courses).
• Foundations in Marketing.

2. Grade requirements

In addition to the admission requirements for all Master degree programmes, applicants to the Master in Strategic Marketing Management programme require:

• A minimum grade of C in Statistics.

Please note:
The admission requirements above are minimum requirements. We recommend that applicants have a combination of Business and Economics related (e.g. Management, Strategy, Political Science) subjects as a foundation for this master's programme.

Last updated 30 October 2026