Marketing and consumers
Marketing is about exploring, creating and leading on behalf of customers. It requires a restructuring of the profession.
Friday, May 22, 2026 - Øyvind Kvalnes
BI Business Review
Organizations risk missing out on valuable talent (with disabilities) by prioritizing standardized expectations of "ideal workers" over curiosity and bravery.
BI Business Review
New research shows that hybrid products succeed when sharp secondary labels clarify a broad primary mission. This strategic approach can help leaders reduce identity ambiguity and improve market performance for complex innovations.
BI Business Review
Sustainability isn't a matter of will. It’s a matter of structure.
BI Business Review
Much economic activity in the global south is “off the books”, meaning that firms do not exist officially, something that hinders economic development in these countries. The right forms of investment can help address this.
Marketing is about exploring, creating and leading on behalf of customers. It requires a restructuring of the profession.
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