Mastering the Art of Successful Category Hybrids

Giving customers a gift before they make a purchase can increase spending by over 31% and significantly strengthen long-term brand loyalty.

Is the line between human and machine disappearing? New research reveals how "Human-Computer Integration" is transforming products and services from external tools into seamless extensions of our own bodies and minds.

The real question isn’t “Can we use it?” It’s “When does it make sense for our brand?”

Individual enthusiasts still drive AI adoption, according to communication leaders from Europe’s 300 top companies – with little overall strategic direction.

Politicians praise 'the world's greenest fleet' while citizens drive Teslas guilt-free.

How generative artificial intelligence accelerates the conceptualisation, design, and testing of market offerings.

A CEO’s geographic background plays a crucial role in how investors assess the firm's risk. Firms led by local CEOs tend to face lower expected returns.

How maritime industries lead the way in proactive investment and market switching.

The fork was once considered a radical innovation. Now, screens, sensors, and simulations are changing how we eat.

Academic excellence has never been more affordable.

In a world saturated with visual content and digital noise, designing for the full human sensorium may be the key to building experiences that truly resonate.

Efficiency has long been hailed as the path to sustainability, but it may actually be undermining our efforts to save the planet.