Master of Science

Strategic Marketing Management

Become a well-prepared leader within marketing in the modern economy. Learn how to understand the consumer's psychology and behaviour, marketing research, statistical methods, and how to build strong brands.

What will you learn?

Strategic Marketing is about creating future-proof businesses that are able to create value for their customers, and make money in an ever-changing marketplace. This is a master's programme for people who like to communicate, and support their message with a thorough understanding of statistics and analysis to substantiate their communication to their targeted market. The programme will provide you with the academic and professional competence you need for managerial positions in marketing, both in Norway and abroad. Your understanding of digital platforms and new ways of reaching the market will be highly sought after.

The curriculum is advanced and innovative. Some of the most important topics in the programme include understanding the consumer's psychology and behaviour, marketing research and statistical methods, building strong brands in the goods and services markets, and the financial consequences of marketing investments.

Popular courses covered in this programme

Brand Management

Learn how to strategically position and grow a brand. Could you build the next Apple or Coca-Cola?

B2B Marketing

Develop your skills as a B2B marketing manager in two main areas: 1) B2B marketing strategy analysis and formulation, and 2) B2B marketing strategy implementation.

Understanding the Consumer

Get fresh insight into consumer behaviour and what makes people buy.

Customer Value Analytics

Develop the techniques needed to asses customer value and learn how marketing decisions impact both customer value, as well as corporate value.

Why choose this programme?

Engaging learning experiences and quality teaching are something we strive to provide, to help you build a solid skill and competency base, making you relevant for the future of work. In the video below, you will get the perspectives of our students, faculty, and the industry to understand the reasons for choosing to study Master of Science in Strategic Marketing Management.

Trying to decide which master programme is right for you? Take our Master Quiz to find your best match.

Career Possibilities

A Master's in Strategic Marketing Management will provide you with a solid basis for managerial positions in market-oriented organisations. This is a programme in leadership education as well as in marketing education. With this degree, you will be able to work in a wide range of businesses and industries. Here are a few examples of positions our former students have obtained:

Head of Integrated Communication, Mercedes-Benz
Category Trade Manager, Mondelez International
Brand Manager, Stabburet
Market Analyst, Verdens Gang AS (VG)
Project Manager, Microsoft Norway

Renate Berenett Senior Product Manager Orkla A Young and Up-and-Coming Manager

Priska Natri Global Incubation Lead Google Global Incubation Lead at Google

Magnus Emil Furnes Junior Brand Manager Coca-Cola Junior Brand Manager hos Coca-Cola

Customise your degree

As a master student at BI, you have several exciting opportunities that will contribute to a varied and interesting student life, at the same time as you build relevant competence and gain an advantage in the job market by tailoring your degree.

Our internship programme is a credit-bearing course that gives you the opportunity to test subjects and industries based on your interests, competency, and personal qualities. An internship is valuable as a means of allowing you to experience how your field of study is applied in the business world and provides you with work experience that can be highly attractive to potential employers.
- Learn more about internship possibilities
We offer a number of elective courses so that you can adapt your studies to your own interests and goals. This way you can build up competency and pursue a combination of courses that will make you attractive and unique.
- Learn more about elective courses for this programme
Take part of your education abroad! If you want to work abroad or in an international company after your studies, this should be particularly relevant for you. Culture and language are important in all companies and organisations, but knowledge of other countries' customs, governance and behaviour can be absolutely crucial to global success.
- Learn more about exchange opportunities
Earn two master's degrees in the same time it takes to complete one. Double your insight, double your network, and double your potential!
- Learn more about double degree options

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Programme Structure

The academic year at BI is divided into two semester, one in the autumn and one in spring. There are exams at the end of each semester. This programme structure provides an overview of which courses you will be taking and when you will be taking them.