Master of Science

Digital Communication Management

Study how digital technologies impact organisations and society, and how organisations navigate and transform the functions and roles of communication to adapt to the increasingly complex digital corporate landscape.

What will you learn?

Communication and media managers of the future will need a diverse and strategic range of knowledge to address the changing social, economic, and technological global landscape. From managing a diverse stakeholder population to creating appealing platforms for international customers, digital communication grows in importance daily. This program addresses these demands by combining theoretical insights from communication and organizational behavioral studies, research on digital technologies and data, and key issues in business and society research. This foundation will provide you with the competencies and methodological training using digital communication tools, building the skills to participate in transforming the corporate communication function and roles with the digital future.

By focusing on digital communication channels and analytical tools, you will gain technological competence that will enable you to become a communicator who understands the digital world and knows that different dilemmas need different types of communication and approaches. In various courses you will explore the ethical demands and boundaries of communication and expand your understanding of sustainably responsible communication. The program simultaneously focuses on strengthening your creativity and innovation mindset, as well as building your ability to reflect critically and strategically. You will gain experience with practical cases, use R, develop platform strategies, and discuss your insights with corporate guest speakers Studying the communication field holistically and as an interdisciplinary realm will provide you with the necessary skills to generate business opportunities that drive media, social and organizational change.

Popular courses covered in this programme

The Digital Platform - Strategy, Structure and Content

Learn how to design new communication infrastructures and channels for organisations, and to design requirements for technology designers.

Digital Innovation Management

Learn technology forecasting and mapping, as well as assess the impact of technological change on business models and media channels.

Research Methodology for Communication and Digitalization

Gain a strong methodological foundation through big data analytics and experimental and digital methods to develop quantified communication propositions.

Corporate Branding and Storytelling

Identifying, analyzing, and understanding the psychological and sociological effects of corporate brand stories and their impact in different corporate communication contexts.

Why choose this programme?

Engaging learning experiences and quality teaching are something we strive to provide, to help you build a solid skill and competency base, making you relevant for the future of work. In the video below, you will get the perspectives of our students, faculty, and the industry to understand the reasons for choosing to study Master of Science in Digital Communication Management at BI.

Skills that will make you exceed in business

Business schools are known for training in financial and economical skills. However, a key requirement in business training, which is often underestimated, is the importance of soft skills.

Trying to decide which master programme is right for you? Take our Master Quiz to find your best match.

Career Possibilities

With a Master of Science in Digital Communication Management degree, you will have the versatility to serve all communication needs within organisations’ communication departments across industries and in both public and private sectors. You will be qualified for highly specialised corporate communication roles and also at a management level

Graduates will qualify for a range of positions in different areas and industries, such as:

Social Media and Community Manager: Content planning across all social media channels. Managing interfaces within the organization. Building strategic influencer partnerships. Definition and reporting of interaction KPIs.
Head of Content and Platform Strategy: Definition of key audience map and platforms. Setup content and editorial plan. Multi-media content production. Definition & reporting of content KPIs.
Digital Product Manager/Owner: Definition of primary use cases & features. Draft of business specifications and interfaces. Management agile development process. Budget planning and reporting.
Public Affairs Manager: Issues and crisis communication management role. Ensure ethical compliance. Management of org. interfaces. Politically and socially positioning organizations.

Customise your degree

As a master student at BI, you have several exciting opportunities that will contribute to varied and interesting student life, while at the same time as you are building relevant competence and gaining an advantage in the job market by tailoring your degree.

Our internship programme is a credit-bearing course that gives you the opportunity to test subjects and industries based on your interests, competency, and personal qualities. An internship is valuable as a means of allowing you to experience how your field of study is applied in the business world and provides you with work experience that can be highly attractive to potential employers.
- Learn more about internship possibilities
We offer a number of elective courses so that you can adapt your studies to your own interests and goals. This way you can build up competency and pursue a combination of courses that will make you attractive and unique.
- Learn more about elective courses for this programme
Take part of your education abroad! If you want to work abroad or in an international company after your studies, this should be particularly relevant for you. Culture and language are important in all companies and organisations, but knowledge of other countries' customs, governance and behaviour can be absolutely crucial to global success.
- Learn more about exchange opportunities
Earn two master's degrees in the same time it takes to complete one. Double your insight, double your network, and double your potential!
- Learn more about double degree options

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Programme Structure

The academic year at BI is divided into two semester, one in the autumn and one in spring. There are exams at the end of each semester. This programme structure provides an overview of which courses you will be taking and when you will be taking them.