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Burki, Umar; Glavee-Geo,, Richard, Dahlstrøm, Robert, Buvik, Arndt & Kanan, Renger
(2023)
The Moderating Effect of Market Knowledge on Contractual Efficacy: Evidence from Asian Supplier-Western Buyer Relationships
Asian Business & Management.
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Dahlstrøm, Robert & Nygaard, Arne
(2023)
Better Together in the Long Run? How Evolution of Co-Branding Alliance Affect Vertical Control, Role Ambiguity, and Performance
The journal of business & industrial marketing.
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Sigurdsson, Valdimar; Larsen, Nils Magne, Folwarczny, Michał, Fagerstrøm, Asle, Menon, R.G. Vishnu & Sigurdardottir, Freyja Thoroddsen
(2023)
The importance of relative customer-based label equity when signaling sustainability and health with certifications and tags
Vis sammendrag
As a result of the increased crowding of the retail landscape with health and sustainability signals and hundreds of different certifications and claims, there is a growing need to determine the critical success factors and guidelines for professional practice. The current paper investigates how different combinations of signals impact consumers’ choice and willingness to pay (WTP). We identify and test two major certifications from a branding perspective. The results show that consumers will have a preference and higher WTP for fish filets with signals (certificates/tags or health/sustainability) that hold higher customer-based label equity (familiarity, understanding, trust) when shown in a choice-based situation. The results show the importance of a clear reference point, label equity (familiarity, understanding, trust), and customer values when using third-party certifications and/or simple taglines.
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Langsrud, Solveig; Skuland, Silje Elisabeth, Teixeira, Paula, Veflen, Nina Jeanette, Allison, Rosalie, Crawford, Bob, Lecky, Donna M., Nicolau, Anca Ioana, Scholderer, Joachim, Kasza, Gyula & Izsó, Tekla
(2023)
A trans disciplinary and multi actor approach to develop high impact food safety messages to consumers: Time for a revision of the WHO - Five keys to safer food?
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Weiss, Stephanie; Knöferle, Klemens & Vossen, Alexander
(2022)
Meaningfully Different? How Visual Semantics Help New Ventures Achieve Optimal Distinctiveness
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Veflen, Nina & Gonera, Antje
(2022)
Perceived usefulness of design thinking activities for transforming research to impact.
Vis sammendrag
Empirical studies that investigate the effect of design thinking within complex contexts involving multiple stakeholders are rare. The aim of this study is to contribute to the literature on design thinking, by investigating the perceived usefulness of including design thinking activities into a complex research project for food safety. A survey was distributed to all participants in SafeConsume, a Horizon 2020 research project, to measure perceived usefulness of design thinking activities such as collaborative workshops, visualization tools and empathic observation studies. Bivariate correlations and one-way ANOVAs were conducted in JMP Pro 14. The results indicate that design thinking activities may be useful also for large food safety projects. Multidisciplinary collaborative workshops can generate optimism and a sense of belonging among the participants, visualization tools can contribute to simplify complex information, and empathic observation studies makes it easier to think user centric. This study is one of few that quantitatively investigate the perceived usefulness of implementing design thinking into a multidisciplinary research project, and the findings contribute to a better understanding of the perceived effects of implementing design thinking into a large complex food safety research projects.
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Koch, Alexander; Mønster, Dan, Nafziger, Julia & Veflen, Nina
(2022)
Fostering safe food handling among consumers: Causal evidence on game- and video-based online interventions
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Casales-Garcia, Vicente; Gonzalez-Abril, Luis, Veflen, Nina & Velasco, Carlos
(2022)
Assessing the influence of colour and glass type on beer expectations
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Blanchard, Simon J; Goldenberg, Jacob, Pauwels, Koen & Schweidel, David A.
(2022)
Promoting Data Richness in Consumer Research: How to Develop and Evaluate Articles with Multiple Data Sources
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Oest, Rutger Daniel van
(2022)
The Dependence of Chance-Corrected Weighted Agreement Coefficients on the Power Parameter of the Weighting Scheme: Analysis and Measurement
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Prenkert, Frans; Huang, Lei, Huemer, Lars, Kask, Johan, Landquist, Maria, Pagano, Alessandro, Perna, Andrea, Poblete, León, Ratajczak-Mrozek, Milena, Wagrell, Sofia, Hedvall, Klas, Hasche, Nina, Eklinder Frick, Jens, Abrahamsen, Morten H., Aramo-Immonen, Heli, Baraldi, Enrico, Bocconcelli, Roberta & Harrison, Debbie
(2022)
Resource interaction: Key concepts, relations and representations
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Solberg, Carl Arthur & Durrieu, François
(2022)
Patterns of international marketing strategy
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Park, Jaewoo; Velasco, Carlos & Spence, Charles
(2022)
‘Looking sharp’: Price typeface influences awareness of spending in mobile payment
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Petit, Olivia; Velasco, Carlos, Wang, Qian J & Spence, Charles
(2022)
Consumer Consciousness in Multisensory Extended Reality
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Escobar, Francisco Jose Barbosa; Wang, Qian Janice, Corredor, Andres & Velasco, Carlos
(2022)
The taste of visual textures
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Koch, Alexander; Mønster, Dan, Nafziger, Julia & Veflen, Nina
(2022)
Food safety related efficacy beliefs, behaviors, beliefs in myths, and the effects of educational online interventions: Data from an online survey experiment with 1,973 consumers from Norway and the UK.
Vis sammendrag
Data were collected in a randomized controlled trial of a game-based online intervention aimed at fostering awareness of food safety and risk-reducing behavior among consumers. 1,973 participants from the UK and Norway, aged 18–89 years, were assigned to (i) a control condition, or (ii) exposed to a brief information video, or (iii) in addition played an online game (two different conditions). In all conditions, participants answered a pre- and post-survey with seven days in between. The surveys comprised questions on sociodemographic background, preferences related to food, recent food safety behaviors and beliefs in the efficacy of a number of food safety actions, as well as beliefs in myths related to food and hygiene. Efficacy beliefs (13 questions in the pre- and post-surveys) capture how an individual thinks particular actions will affect the likelihood of contracting food-borne disease. Beliefs in myths (8 questions in the pre- and post-surveys) refer to commonly held ‘true-or-false’ beliefs with no base in scientific facts. Target behavior (21 questions in the pre- and post-surveys) refer to self-reported food safety behaviors that were targeted in the interventions. Additional questions address beliefs and behavior in relevant food safety areas that were not targeted in the interventions. The survey items related to beliefs and behaviors were based on or inspired by previous work of the SafeConsume EU consortium (www.safeconsume.eu). In the information condition, participants watched a two-minute information video about food safety. Participants were given information about five broad themes: personal hygiene (hand washing), kitchen hygiene (cleaning utensils and surfaces), washing fresh vegetables and fruits, not rinsing meat or poultry, checking the temperature of cooked meat or poultry. In the game conditions, participants first watched an information video (either the neutrally framed one from the information condition or a version with pictures framed to trigger a disgust reaction). Then participants prepared four recipes in an online game, where they were repeatedly confronted with food safety related actions. After each recipe, participants received feedback on how they handled a number of important food safety actions. Our survey measures provide scholars and practitioners with data from adults in Norway and the UK to perform analyses regarding consumers’ knowledge and behavior related to food safety. Data and the replication code for the associated research article Koch et al. [3] are accessible at Koch et al. [4].
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Escobar, Francisco Jose Barbosa; Velasco, Carlos, Byrne, Derek V. & Wang, Qian J
(2022)
Crossmodal associations between visual textures and temperature concepts
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Olson, Erik Lee
(2022)
‘Sustainable’ marketing mixes and the paradoxical consequences of good intentions
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Olsen, Lars Erling; Samuelsen, Bendik Meling, Pappas, Ioannis & Warlop, Luk
(2022)
Broad vs. Narrow brand positioning: Effects on competitive brand performance
Vis sammendrag
Purpose –Brand managers can choose among two fundamentally different brand positioning strategies. One is a broad brand strategy, focusing on many favorable brand associations. The other is a narrow brand strategy, focusing on just a few and thus more mentally accessible associations. Building on associative memory theory, the current article examines which of these brand positioning strategies performs better under dynamic market conditions.
Design/methodology/approach – Three experiments test the effect of brand positioning strategy on memory accessibility and competitive brand performance. Study 1 tests how brand strategy (broad vs. narrow) affects defensive brand performance. Study 2 tests how broad vs. narrow brands perform differently in a brand extension scenario (offensive brand performance). Study 3 uses real brands and situation-based attributes as stimuli in a defensive scenario.
Findings – The results show that a narrow brand positioning strategy leads to a competitive advantage. Narrow brands with fewer and more accessible associations resist new competitors more easily and have higher brand extension acceptance than do broad brands.
Research implications – The article shows how to use accessibility as evidence of associative strength and test how accessibility influences competitive brand performance in a controlled experimental context.
Practical implications – Brand managers would benefit from a narrow brand positioning strategy in accordance with the USP school of thought used by many marketing practitioners.
Originality – The paper demonstrates that narrow brand positioning performs better than broad brand positioning in dynamic markets, and to our knowledge is the first to do so.
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Motoki, Kosuke; Saito, Toshiki & Velasco, Carlos
(2022)
Spontaneous crossmodal correspondences grounded in contexts
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Motoki, Kosuke; Nakahara, Takanobu & Velasco, Carlos
(2022)
Tasting brands: Associations between brand personality and tastes
Journal of Business Research.
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Deng, Jialin; Bertran, Ferran Altarriba, Obrist, Marianna, Mueller, Florian 'Floyd' & Velasco, Carlos
(2022)
Sketching the Future of Human-Food Interaction: Emerging Directions for Future Practice
International Journal of Gastronomy and Food Science.
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Crosby, Lawrence & Ghanbarpour, Tohid
(2022)
The Drucker intangibles measurement system: An academic perspective
Vis sammendrag
There is widespread agreement in the literature that intangible assets, particularly those of a relational nature, are key determinants of firm performance. Scholars also acknowledge that stakeholder relationships and innovation are inextricably connected. Conceptual support for these linkages is found in established management theories and evidence from empirical research. However, this research has been handicapped by various data limitations. The purpose of this study is to introduce and evaluate a new dataset that overcomes many of those limitations, allowing for a more comprehensive examination of the complex interplay of relationship-based assets, innovation, and financial performance. Based on this review, we conclude that the Drucker system of measuring customer satisfaction, employee satisfaction/engagement, innovation, and corporate social performance exhibits sufficient content and other types of validity to be suitable for academic research involving this set of intangibles.
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Nygaard, Arne & Dahlstrøm, Robert
(2022)
Better together? How evolution of co-branding alliance affects performance
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This study underscores the need to examine alliances via time series. Research that attempts to generalise from data collected at a single point in time is unlikely to be able to capture the dynamics associated with the development of a joint venture and offers limited opportunity to make inferences about the causal order of relationships. The model based on longitudinal data reveals that the stage of an alliance influences the level of vertical control and ambiguity and the effect of control on role ambiguity.
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Jütte, Espen Alexander & Olson, Erik Lee
(2022)
A brand hegemony rejection explanation for digital piracy
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Lins, Sebastian; Becker, Jan-Michael, Lyytinen, Kalle & Sunyaev, Ali
(2022)
A Design Theory for Certification Presentations
Data Base for Advances in Information Systems.
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Prior information system research remains inconsistent of the effects of system certifications. In their current use, certifications are often reduced to graphical seals. This approach fails to incorporate detailed assurance information emanating from the certification process. To address this gap, we adopt a design science approach and deploy a four-phase research design to clarify how to design impactful IS certification presentations. First, we identify sources of users’ limited understanding of seals and formulate a design proposal for a certification presentation by drawing upon the elaboration likelihood model. In the second phase, we formulate and validate a set of design meta-requirements and guidelines to improve certification presentation, using cognitive load theory and Toulmin’s model of argumentation as kernel theories. In the third phase, new certification presentations that comply with the proposed guidelines are developed and evaluated for their effectiveness. We show that presentations that augment seal-based certification presentations with richer assurance information improve certification effectiveness. This increases users’ assurance and trust perceptions when the presentations align with the users’ cognitive information processing needs in ways that reduce their cognitive load and enhance argument quality of assurance information.
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Söllner, Matthias; Mishra, Abhay N, Becker, Jan-Michael & Leimeister, Jan Marco
(2022)
Use IT Again? Dynamic Roles of Habit, Intention and their Interaction on Continued System Use by Individuals in Utilitarian, Volitional Contexts
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This paper employs a longitudinal perspective to examine continued system use (CSU) by individuals in utilitarian, volitional contexts when alternative systems are present . We focus on two key behavioural antecedents of CSU – habit and continuance intention – and theorise how the relationships between CSU and these antecedents evolve over time. In addition, we hypothesise how the interaction effect of habit and intention on CSU evolves temporally. Our theorising differs from extant literature in two important respects: 1) In contrast to the widespread acceptance of the diminishing effect of continuance intention on CSU in the information systems (IS) literature, we hypothesise that in our context, its impact increases with time; and 2) In contrast to the negative moderation effect of habit on the relationship between intention and CSU proposed in the literature, we posit a positive interaction effect. We collect longitudinal survey data on the use of a higher education IS from students in a European university. Our results suggest that the impact of continuance intention on CSU as well as the interaction effect between habit and intention are increasing over time. We further introduce a methodological innovation – the permutation approach to conduct the multi-group analysis with repeated measures – to the literature.
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Becker, Jan-Michael; Cheah, Jun-Hwa, Gholamzade, Rasoul, Ringle, Christian M. & Sarstedt, Marko
(2022)
PLS-SEM’s most wanted guidance
Vis sammendrag
Purpose – Partial least squares structural equation modeling (PLS-SEM) has attracted much attention from both methodological and applied researchers in various disciplines – also in hospitality management research. As PLS-SEM is relatively new compared to other multivariate analysis techniques, there are still numerous open questions and uncertainties in its application. This study aims to address this important issue by offering guidance regarding its use in contexts with which researchers struggle.
Design/methodology/approach – The authors examine the most prominent questions and answers posed in a well-known PLS-SEM discussion forum. The authors do so by using a text analysis technique to identify the most salient topics.
Findings – The data analysis identifies three salient PLS-SEM topics (i.e. bootstrapping and significance testing, higher-order constructs and moderation).
Research limitations/implications – The results allow us to address the PLS-SEM community’s main methodological issues. The authors discuss each area separately and provide explanations and guidelines.
Practical implications – The guidelines on the most important PLS-SEM topics provide decision-making and application aids. In this way, the authors make a decisive contribution to clarifying ambiguities when applying the PLS-SEM method in hospitality management research and other disciplines.
Originality/value – There has as yet been no systematic analysis of this kind in the field of PLS-SEM; the authors, therefore, present the first research results. The findings and recommendations provide guidance for PLS-SEM applications in hospitality research and practice.
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Olson, Erik Lee
(2022)
Advocacy bias in the green marketing literature: Where seldom is heard a discouraging word
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Claus, Bart & Warlop, Luk
(2022)
The Car Cushion Hypothesis: Bigger Cars Lead to More Risk
Taking—Evidence from Behavioural Data
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Block, Lauren; Vallen, Beth & Warlop, Luk
(2022)
Consumer Centered Policy Inquiries: a Call to Explore Policy Through a Consumer Lens and Consumers Through a Policy Lens
Vis sammendrag
The Journal of Public Policy and Marketing has long welcomed scientific inquiry at the intersection of public policy and consumer behavior. While the existence of this intersection feels like a given, defining the contours and borders of this intersection is arguably much grayer. It is not uncommon for readers and authors new to JPP&M to puzzle over whether their consumer research is policy-oriented enough, or question how their policy interest can be studied using methodologies characteristic of consumer research. To provide some insight, we define the body of work at the intersection of public policy and consumer behavior as consumer centered policy inquiries and provide an organizing framework for how to both define and characterize it.
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Veflen, Nina & Teixeira, Paula
(2022)
Food safety myths consequences for health: A study of reported gastroenteritis incidence and prevalence in UK, Norway and Germany
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Nygaard, Arne & Silkoset, Ragnhild
(2022)
Sustainable development and greenwashing: How blockchain technology information can empower green consumers
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Abrahamsen, Morten H.; Halinen, Aino & Naudè, Peter
(2022)
The role of visioning in business network strategizing
Vis sammendrag
Visioning the future is an essential aspect of strategizing. However, how managers make sense of their networked business environment, future changes in it, and how this visioning informs their interaction and networking has hardly been explored. Drawing on organizational foresight and business network research, we enhance the visioning concept by conducting an abductive qualitative case study on its role in business network strategizing. By comparing forward-looking and backward-looking perspectives of managers in companies within a particular business network, the study reveals what managers can foresee, what limits their visioning, and to what extent visioning informs network strategizing. Our findings suggest that visioning helps managers to openly contemplate the future, to envisage structural changes, detect probable trends, and form strategic intentions, but individual cognitive frameworks and network constraints limit their visioning. The study contributes to the current sensemaking view of network strategizing by proposing a conceptual model where visioning forms an important step in between reflection and networking, and by showing how managers consciously prepare for the future.
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Romeo, Elena; Hunneman, Auke, Jensen, Henrik & Velasco, Carlos
(2022)
Assessing the influence of packaging design symmetry, curvature, and mark on the perception of brand premiumness
International Journal of Gastronomy and Food Science.
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Dahlstrøm, Robert
(2022)
A Review of Benefits, Constraints, and Research Opportunities in the Markets for Voluntary Offset Investments
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Veflen, Nina; Velasco, Carlos & Kraggerud, Hilde
(2022)
Signalling taste through packaging: The effects of shape and colour on consumers’ perceptions of cheeses
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Pauwels, Koen; Sud, Bharat, Fisher, Robert & Antia, Kersi
(2022)
Should you change your ad messaging or execution? It depends on brand age
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Dwivedi, Yogesh K.; Dutot, Vincent, Felix, Reto, Filieri, Raffaele, Flavián, Carlos, Gustafsson, Anders, Hinsch, Chris, Hollensen, Svend, Jain, Varsha, Kim, Jooyoung, Krishen, Anjala S., Hughes, Laurie, Lartey, Jared Offei, Pandey, Neeraj, Ribeiro-Navarrete, Samuel, Raman, Ramakrishnan, Rauschnabel, Philipp A., Sharma, Amalesh, Sigala, Marianna, Veloutsou, Cleopatra, Wirtz, Jochen, Wang, Yichuan, Alalwan, Ali Abdallah, Ahn, Sun Joo (Grace), Balakrishnan, Janarthanan, Barta, Sergio, Belk, Russell & Buhalis, Dimitrios
(2022)
Metaverse marketing: How the metaverse will shape the future of consumer research and practice
Vis sammendrag
The initial hype and fanfare from the Meta Platforms view of how the metaverse could be brought to life has evolved into an ongoing discussion of not only the metaverse's impact on users and organizations but also the societal and cultural implications of widespread usage. The potential of consumer interaction with brands within the metaverse has engendered significant debate within the marketing-focused discourse on the key challenges and transformative opportunities for marketers. Drawing on insights from expert contributors, this study examines the marketing implications of the hypothetical widespread adoption of the metaverse. We identify new research directions and propose a new framework offering valuable contributions for academia, practice, and policy makers. Our future research agenda culminates in a checklist for researchers which clarifies how the metaverse can be beneficial to digital marketing and advertising, branding, services, value creation, and consumer wellbeing.
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Kriz, Alexandra; Tresidder, Julia, Dowd, Anne-Maree, Weerawardena, Jay, Witell, Lars, Snyder, Hannah & de Pallant, Rohan
(2022)
Business model–dynamic capabilities and open innovation initiatives in research-intensive organisations: A case of Australia's national science agency
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Petersen, Lane; Mende, Martin, Scott, Maura, Nenkov, Gregana & Gustafsson, Anders
(2022)
Friend or foe? Can anthropomorphizing self-tracking devices backfire on marketers and consumers?
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Kurtmollaiev, Seidali; Lervik-Olsen, Line & Andreassen, Tor W.
(2022)
Competing through innovation: Let the customer judge!
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Iversen, Nina; Hem, Leif Egil & Olsson, Ulf H.
(2022)
Willingness to buy US products in three Southeast European countries: The effects of cognitive, affective and conative components of country-of-origin image
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Caruelle, Delphine Sylvie Sophie; Shams, Poja, Gustafsson, Anders & Lervik-Olsen, Line
(2022)
Affective Computing in Marketing: Practical Implications and Research Opportunities Afforded by Emotionally Intelligent Machines
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Dwivedi, Yogesh K.; Cheung, Christy M.K., Conboy, Kieran, Doyle, Ronan, Dubey, Rameshwar, Dutot, Vincent, Felix, Reto, Goyal, D.P., Gustafsson, Anders, Hinsch, Chris, Jebabli, Ikram, Hughes, Laurie, Janssen, Marijn, Kim, Young-Gab, Kim, Jooyoung, Koos, Stefan, Kreps, David, Kshetri, Nir, Kumar, Vikram, Ooi, Keng-Boon, Papagiannidis, Savvas, Pappas, Ilias, Baabdullah, Abdullah M., Polyviou, Ariana, Park, Sang-Min, Pandey, Neeraj, Queiroz, Maciel M., Raman, Ramakrishnan, Rauschnabel, Philipp A., Shirish, Anuragini, Sigala, Marianna, Spanaki, Konstantina, Wei-Han Tan, Garry, Ribeiro-Navarrete, Samuel, Tiwari, Manoj Kumar, Viglia, Giampaolo, Wamba, Samuel Fosso, Giannakis, Mihalis, Al-Debei, Mutaz M., Dennehy, Denis, Metri, Bhimaraya & Buhalis, Dimitrios
(2022)
Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy
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Sun, Ya-Yen; Gössling, Stefan, Hem, Leif Egil, Iversen, Nina Marianne, Walnum, Hans Jakob, Scott, Daniel & Oklevik, Ove
(2022)
Can Norway become a net-zero economy under scenarios of
tourism growth?
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Ghanbarpour, Tohid; Sahabeh, Easa & Gustafsson, Anders
(2022)
Consumer response to online behavioral advertising in a social media context: The role of perceived ad complicity
Vis sammendrag
Brands and social media platforms are two main players in online behavioral advertising (OBA), but the extant literature overlooks the interaction between them. Although advertising brands invest considerable resources to target potential consumers through social media advertising, our analysis indicates that publisher-platform-related activities can elicit negative consequences. Thus, we examined the role of perceived ad complicity, that is, consumers' perception regarding advertisers partnering with the social media platforms in the OBA process. We used perceived ad complicity as a moderator to explain the variation in consumers' negative responses to OBA in a social media context. Our results indicate that consumers with high perceived ad complicity experience greater perceived ad intrusiveness. This effect directly impacts their attitudes toward publisher platforms and advertising brands but consumers react more negatively toward brands (vs. publisher platforms) regarding this practice. Furthermore, we found that consumers who are more sensitive to social norms experience stronger perceived ad complicity and that informing consumers about why they are seeing specific ads on their social media platforms does not change their views on ad complicity.
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Motoki, Kosuke; Takahashi, Nozomi, Velasco, Carlos & Spence, Charles
(2021)
Is classical music sweeter than jazz? Crossmodal influences of background music and taste/flavour on healthy and indulgent food preferences
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Velasco, Carlos; Wang, Qian Janice, Obrist, Marianna & Nijholt, Anton
(2021)
A Reflection on the State of Multisensory Human–Food Interaction Research
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Silkoset, Ragnhild & Nygaard, Arne
(2021)
Smarte kontrakter kan hindre grønnvasking
Magma - Tidsskrift for økonomi og ledelse, p. 21-28.
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Hunneman, Auke; Elhorst, J. Paul & Bijmolt, Tammo H. A.
(2021)
Store sales evaluation and prediction using spatial panel data models of sales components
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Petit, Olivia; Javornik, Ana & Velasco, Carlos
(2021)
We Eat First with Our (Digital) Eyes: Enhancing Mental Simulation of Eating Experiences via Visual-Enabling Technologies
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van Riel, Allard C. R.; Andreassen, Tor W., Lervik-Olsen, Line, Zhang, Lu, Mithas, Sunil & Heinonen, Kristina
(2021)
A customer-centric five actor model for sustainability and service innovation
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Bolton, Ruth; Gustafsson, Anders, Tarasi, Crina & Witell, Lars
(2021)
Designing satisfying service encounters: website versus store touchpoints
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Plata, Alejandro; Motoki, Kosuke, Spence, Charles & Velasco, Carlos
(2021)
Trends in alcohol consumption in relation to the COVID-19 pandemic: A cross-country analysis
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Motoki, Kosuke; Park, Jaewoo, Spence, Charles & Velasco, Carlos
(2021)
Contextual acceptance of novel and unfamiliar foods: Insects, cultured meat, plant-based meat alternatives, and 3D printed foods
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Dorotic, Matilda; Fok, Dennis, Verhoef, Peter C. & Bijmolt, Tammo H.A.
(2021)
Synergistic and cannibalization effects in a partnership loyalty program
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Somosi, Agnes; Stiassny, Alfred, Kolos, Krisztina & Warlop, Luk
(2021)
Customer defection due to service elimination and post-elimination customer behavior: An empirical investigation in telecommunications
Vis sammendrag
Service industries require rapid innovations in their service portfolios to gain and maintain competitive advantages. Service elimination is a potential tool for portfolio renewal, though it might threaten increased defection rates. To contribute to both service elimination and customer defection literature, this paper proposes a model of customer responses to service elimination, with practical implications for decision-makers in rapidly innovating telecommunication markets.
In particular, the main study, conducted in the context of Hungary’s telecommunications sector, reveals that customers’ tenure, usage intensity, and age reduce the negative effects of a price increase on their defection; the price increase, degree to which customers interact with service providers, customer defection, and competitive effects in turn increase post–service elimination usage intensity.
These findings suggest implementation strategies that can reduce customer defection following price increase due to service elimination, by focusing on new customers, light users, and the quality of customer interactions.
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He, Hongwei; Kim, Sumin & Gustafsson, Anders
(2021)
What Can We Learn from #StopHateForProfit Boycott Regarding Corporate Social Irresponsibility and Corporate Social Responsibility?
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Karagür, Zeynep; Becker, Jan-Michael, Klein, Kristina & Edeling, Alexander
(2021)
How, Why, and When Disclosure Type Matters for Influencer Marketing
Vis sammendrag
Consumers’ changing media consumption behaviors and skepticism toward traditional forms of advertising have prompted the growth of influencer marketing. Even as regulatory authorities call on brands and influencers to disclose the posts as advertising, no consistent guidelines exist. The distinct effects of self-generated versus platform-initiated disclosures also remain unclear, nor has research addressed the interplay of key influencer characteristics and marketing disclosures. This article reports on findings from the first academic field study of influencer marketing disclosures, as well as three experimental studies, which indicate that disclosure is a double-edged sword. When provided through a platform-initiated branded content tool, disclosure consistently exerts the strongest effect on perceptions of advertising, negatively relating to influencer trustworthiness and consumer engagement. The effects of disclosure type also depend on the number of followers and number of previously endorsed products (i.e., influencer characteristics). Yet consumers also express appreciation for transparency when influencers disclose posts as advertising, which increases perceived trustworthiness of the influencer and engagement with the post. The implications of these findings should inform choices by public policy makers, brand managers, and influencers.
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Becker, Jan-Michael; Proksch, Dorian & Ringle, Christian M.
(2021)
Revisiting Gaussian copulas to handle endogenous regressors
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Marketing researchers are increasingly taking advantage of the instrumental variable (IV)-free Gaussian copula approach. They use this method to identify and correct endogeneity when estimating regression models with non-experimental data. The Gaussian copula approach’s original presentation and performance demonstration via a series of simulation studies focused primarily on regression models without intercept. However, marketing and other disciplines’ researchers mainly use regression models with intercept. This research expands our knowledge of the Gaussian copula approach to regression models with intercept and to multilevel models. The results of our simulation studies reveal a fundamental bias and concerns about statistical power at smaller sample sizes and when the approach’s primary assumptions are not fully met. This key finding opposes the method’s potential advantages and raises concerns about its appropriate use in prior studies. As a remedy, we derive boundary conditions and guidelines that contribute to the Gaussian copula approach’s proper use. Thereby, this research contributes to ensuring the validity of results and conclusions of empirical research applying the Gaussian copula approach.
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Nozawa, Chisato; Togawa, Taku, Velasco, Carlos & Motoki, Kosuke
(2021)
Consumer responses to the use of artificial intelligence in luxury and non-luxury restaurants
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Snyder, Hannah; Witell, Lars, Gustafsson, Anders & McColl-Kennedy, Janet, R.
(2021)
Consumer Lying Behavior in Service Encounters
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Dimitriu, Radu & Warlop, Luk
(2021)
Is similarity a constraint for service to service brand extensions?
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Are service brands constrained in launching new service offerings? Both research evidence and managerial wisdom suggest brands should extend to similar categories. However, in five studies using real-life brands - four experiments and one large-sample survey - we provide evidence that similarity is less of a constraint for service brands extending to other service categories (service-to-service extensions), compared to cases involving parent brands or extension categories of a product nature. Importantly, we demonstrate that such an effect occurs because service brands possess associations relevant across the spectrum of service categories. Our results suggest that service brand managers have the opportunity to stretch their brands to dissimilar service offerings; yet, they need to ensure the marketing execution does not make the brands’ service associations inaccessible to consumers. The findings suggest that even product brands can build service associations by adding service components to their offering, thus becoming “servitized” and better able to extend to dissimilar service categories. Overall, our work contributes to the academic debate documenting that the principles governing the management of product vs. service brands are not identical.
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Javornik, Ana; Marder, Ben, Barhorst, Jennifer Brannon, McLean, Graeme, Rogers, Yvonne, Marshall, Paul & Warlop, Luk
(2021)
'What lies behind the filter?’ Uncovering the motivations for using augmented reality (AR) face filters on social media and their effect on well-being
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Augmented reality (AR) filters are a popular social media feature affording users a variety of visual effects. Despite their widespread use, no research to date has examined either ‘why’ people use them (i.e., motivations) or ‘how’ their usage makes people feel (i.e., well-being effects). Through the uses and gratifications theory supported by a sequential mixed-method approach (interviews N = 10 and survey N = 536), we provide three overarching contributions. First, based on prior literature and a qualitative study, we identify nine motivations that can potentially drive AR face filter usage on Instagram. Our survey indicates that seven of those motivations (e.g., creative content curation, social interactions) are significant drivers of usage behaviours, while two (true self-presentation and silliness) did not have a significant impact. Second, we provide nuanced insights into the multi-faceted nature of the self-presentation motives underpinning AR face filter use (ideal, true and transformed self-presentation). Lastly, we show filter usage can have both positive and negative well-being effects depending on the underlying motivation. The results offer important implications for policymakers, site designers and social media managers.
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Erichsen, Morten; Stiklestad, Trond, Holum, Marthe & Jakobsen, Tor Georg
(2021)
Added Value for Sponsors: A Study of Network in Football 2011–2018
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Park, Jaewoo; Motoki, Kosuke, Velasco, Carlos & Spence, Charles
(2021)
Celebrity insects: Exploring the effect of celebrity
endorsement on people’s willingness to eat insect-based foods
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Ghanbarpour, Tohid & Gustafsson, Anders
(2021)
How do corporate social responsibility (CSR) and innovativeness increase financial gains? A customer perspective analysis
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van Oest, Rutger & Girard, Jeffrey M.
(2021)
Weighting Schemes and Incomplete Data: A Generalized Bayesian Framework for Chance-Corrected Interrater Agreement
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Kurtmollaiev, Seidali; Lervik-Olsen, Line & Andreassen, Tor W.
(2021)
Hvordan balansere mellom digitale og sosiale innovasjoner
Magma - Tidsskrift for økonomi og ledelse, p. 107-116.
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Ledere som ønsker at deres bedrift skal være relevant og attraktiv, må bedre balansere forholdet mellom to innovasjonsstrategier: digitalisering av kundefronten og innovasjoner forankret i samfunnsansvar. Sistnevnte kaller vi sosiale innovasjoner. For ledere fortoner dette seg som et valg mellom å sette søkelys på innovasjoner som er til bedriftens beste, gjennom å digitalisere kundeløsninger, eller å gi oppmerksomhet til innovasjoner som er sosiale, miljø- og samfunnsnyttige. Sagt på en annen måte: Hvilke innovasjoner bidrar mest til å øke kundelojaliteten og dermed kundebasens økonomiske verdi? I denne artikkelen belyser vi problemstillingen med utgangspunkt i virksomhetenes viktigste interessentgruppe – kundene. Vi har intervjuet mer enn 10 000 kunder av norske bedrifter. Tallenes tale er klar: Sosiale innovasjoner er tre ganger så viktige som digitale i sin samvariasjon med opplevd innovasjonsevne, relativ attraktivitet og kundelojalitet. Samtidig viser resultatene at digitalisering kan være en svært viktig forutsetning for å lykkes med sosiale innovasjoner. En bedrift som vil oppnå vekst i omsetning og lojale kunder, bør derfor ikke stoppe ved digitalisering av kundeopplevelsen, men bruke de mulighetene digitalisering gir til å skape sosiale innovasjoner som bidrar gir positive bidrag til miljø og samfunn. I artikkelen belyser vi også ulike innovasjonsorienteringer som vi finner blant bedrifter og virksomheter, om de er digitalt eller sosialt forankret. Til slutt diskuterer vi hvilke ledelsesmessige implikasjoner de ulike orienteringene gir.
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Burki, Umar; Najam, Usama & Dahlstrøm, Robert
(2021)
Measuring Environmental Performance in Business to Business Relationships: A Bibliometric Review
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Purpose
This study presents a bibliometric review of environmental performance in business to business relationships research.
Design/methodology/approach
We applied suitable keywords to retrieve relevant peer-reviewed articles from the Web of Science database between 1992 and 2019. The study uses bibliographic coupling as a tool to screen 358 relevant articles' titles, abstracts, keywords, frameworks and headings for analysis. For visualization analysis, the study applied the visualizing scientific landscapes viewer.
Findings
Our review systematically reports about the evolution of environmental performance in business-to-business literature relationships. Bibliometric procedures reveal prominent authors and publication outlets (journals) as well as noteworthy thematic and theoretical contributions to the literature.
Practical implications
This study provides a comprehensive overview of environmental performance in business relationships and theoretical directions for further research.
Originality/value
The paper contributes to business literature by outlining emerging research themes and theoretical clusters on environmental performance for future research.
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Field, Joy; Fotheringham, Darima, Subramony, Mahesh, Gustafsson, Anders, Ostrom, Amy, Lemon, Kathrine, Huang, Ming-Hui & McColl-Kennedy, Janet
(2021)
Service Research Priorities: Designing Sustainable Service Ecosystems
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Ostrom, Amy; Field, Joy, Fotheringham, Darima, Subramony, Mahesh, Gustafsson, Anders, Lemon, Kathrine, Huang, Ming-Hui & McColl-Kennedy, Janet, R.
(2021)
Service Research Priorities in Turbulent Times: A Multiple Stakeholder Approach
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Cui, Tony Haitao; Ghose, Anindya, Halaburda, Hanna, Iyengar, Raghuram, Pauwels, Koen, Sriram, S, Tucker, Catherine & Venkataraman, Sriraman
(2021)
Informational Challenges in Omnichannel Marketing: Remedies and Future Research
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Javornik, Ana; Marder, Ben, Pizzetti, Marta & Warlop, Luk
(2021)
Augmented self - The effects of virtual face augmentation on consumers' self-concept
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Iversen, Nina Marianne & Hem, Leif Egil
(2021)
Fra statiske til dynamiske merker i en digital
opplevelseskontekst
Magma - Tidsskrift for økonomi og ledelse, p. 46-56.
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Donthu, Naveen; Kumar, Satish, Ranaweera, Chatura, Pattnaik, Debidutta & Gustafsson, Anders
(2021)
Mapping of Journal of Services Marketing Themes: A retrospective overview using bibliometric analysis
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Bolton, Ruth N.; Gustafsson, Anders, Tarasi, Crina & Witell, Lars
(2021)
How customer experience management reconciles strategy differences between East and West
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Erichsen, Morten & Olsen, Lars Erling
(2021)
Pretesting av digital reklame - Nye metoder bør få mer oppmerksomhet
Magma - Tidsskrift for økonomi og ledelse, p. 57-64.
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Velasco, Carlos & Veflen, Nina
(2021)
Aesthetic plating and motivation in context
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Escobar, Francisco Jose Barbosa; Petit, Olivia & Velasco, Carlos
(2021)
Virtual terroir and the premium coffee experience
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Le, Nhat Quang & Supphellen, Magne
(2021)
Effects of Influencer Endorsement of Instagram Ads on Brand Attitudes, WOM Intentions, and Purchase Intentions
Advances in Consumer Research, 49, p. 414-415.
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Bolton, Ruth N.; Gustafsson, Anders, Tarasi, Crina & Witell, Lars
(2021)
Managing a Global Retail Brand in Different Markets: Meta-Analyses of Customer Responses to Service Encounters
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This study investigates how retailers can leverage their brand to shape customers’ satisfaction with service encounters. It develops and tests hypotheses about how brand, store, and consumer factors moderate customer responses to experience clues during retail service encounters. Six meta-regression analyses synthesize and compare results from 842 satisfaction equations describing customers’ encounters with a global retailer operating 400 stores in 32 countries. The results show how customers weigh their perceptions of service encounters differently depending on brand, store, and consumer factors. In markets where customers believe the retailer has high holistic brand quality, they place less weight on experience clues within the store. In markets where customers believe the retailer’s service brand promise, they place more weight on in-store experience clues. In markets where the retailer promises utilitarian value, customers weigh functional experience clues more heavily. In markets with an online purchasing channel, the effect of experience clues common to offline and online store environments is magnified, and unique clues are diminished. In addition, customers heavily weigh experience clues that fit their goals. In general, retail success factors include high brand quality (which makes customers more forgiving), a service brand promise that is mirrored in the store image (which makes customers attend to the experience clues aligned with them), and the careful monitoring and managing of retail touchpoints (to customize experience clues to each market). In this way, retailers can use customer-based strategies to effectively design and manage their global retail brand in different markets.
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Silkoset, Ragnhild
(2021)
Kunders deling av digitale atferdsdata: Muligheter og begrensninger gjennom blokkjedeteknologien
Magma - Tidsskrift for økonomi og ledelse, 2, p. 65-74.
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Velasco, Carlos & Obrist, Marianna
(2021)
Multisensory Experiences: A Primer
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Elvekrok, Ingunn; Veflen, Nina, Scholderer, Joachim & Sørensen, Bjarne T.
(2021)
Effects of network relations on destination development and business results
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Taking a firm perspective, this study investigates cooperation in a destination network in a mountain village in Norway. 51 organizations participated in a survey, indicating their main cooperation partners and assessing the value of each cooperation in terms of ten intermediary benefits (increased sales, reduced costs, etc.) and two ultimate outcomes (business results, destination development). Firms perceived a cooperation to contribute to business results if the cooperation had led to increased sales or made the firm more resilient to market fluctuations. Firms perceived a cooperation to contribute to destination development if the cooperation had led to new knowledge, improved customer satisfaction, and hat not simply helped improve operations. The findings demonstrate the interconnectedness of intermediate and ultimate relationship outcomes on firm and destination level. The study contributes to a more comprehensive understanding of network relations, relevant to the literature on relational benefits and destination development.
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Barbosa Escobar, Francisco; Velasco, Carlos, Motoki, Kosuke, Byrne, Derek Victor & Wang, Qian Janice
(2021)
The temperature of emotions
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Pombo, Maria & Velasco, Carlos
(2021)
How aesthetic features convey the concept of brand premiumness
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Reinoso-Carvalho, Felipe; Campo, Raffaele, De Luca, Modesto & Velasco, Carlos
(2021)
Toward Healthier Cookie Habits: Assessing the Role of Packaging Visual Appearance in the Expectations for Dietary Cookies in Digital Environments