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Forskning

Institutt for markedsføring

Forskningen ved institutt for markedsføring skaper løsninger for bedrifter, utvikler teorier, og den har relevans.

BIs vitenskapelige produksjon er registrert i den nasjonale databasen Cristin (Current Research Information System In Norway).

Publikasjoner

  • Casales-Garcia, Vicente; Gonzalez-Abril, Luis, Veflen, Nina & Velasco, Carlos (2022)
    Assessing the influence of colour and glass type on beer expectations
    Food Quality and Preference, 103. Doi: 10.1016/j.foodqual.2022.104701
  • Block, Lauren; Vallen, Beth & Warlop, Luk (2022)
    Consumer Centered Policy Inquiries: a Call to Explore Policy Through a Consumer Lens and Consumers Through a Policy Lens
    Journal of Public Policy & Marketing. Doi: 10.1177/07439156221095857
    Vis sammendrag
  • Claus, Bart & Warlop, Luk (2022)
    The Car Cushion Hypothesis: Bigger Cars Lead to More Risk Taking—Evidence from Behavioural Data
    Journal of Consumer Policy. Doi: 10.1007/s10603-022-09511-w
  • Dwivedi, Yogesh K.; Cheung, Christy M.K., Conboy, Kieran, Doyle, Ronan, Dubey, Rameshwar, Dutot, Vincent, Felix, Reto, Goyal, D.P., Gustafsson, Anders, Hinsch, Chris, Jebabli, Ikram, Hughes, Laurie, Janssen, Marijn, Kim, Young-Gab, Kim, Jooyoung, Koos, Stefan, Kreps, David, Kshetri, Nir, Kumar, Vikram, Ooi, Keng-Boon, Papagiannidis, Savvas, Pappas, Ilias, Baabdullah, Abdullah M., Polyviou, Ariana, Park, Sang-Min, Pandey, Neeraj, Queiroz, Maciel M., Raman, Ramakrishnan, Rauschnabel, Philipp A., Shirish, Anuragini, Sigala, Marianna, Spanaki, Konstantina, Wei-Han Tan, Garry, Ribeiro-Navarrete, Samuel, Tiwari, Manoj Kumar, Viglia, Giampaolo, Wamba, Samuel Fosso, Giannakis, Mihalis, Al-Debei, Mutaz M., Dennehy, Denis, Metri, Bhimaraya & Buhalis, Dimitrios (2022)
    Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy
    International Journal of Information Management, 66. Doi: 10.1016/j.ijinfomgt.2022.102542
  • Kurtmollaiev, Seidali; Lervik-Olsen, Line & Andreassen, Tor W. (2022)
    Competing through innovation: Let the customer judge!
    Journal of Business Research, 153, p. 87-101. Doi: 10.1016/j.jbusres.2022.08.002
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