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Forskning

Institutt for markedsføring

Forskningen ved institutt for markedsføring skaper løsninger for bedrifter, utvikler teorier, og den har relevans.

BIs vitenskapelige produksjon er registrert i den nasjonale databasen Cristin (Current Research Information System In Norway).

Publikasjoner

  • Ghanbarpour, Tohid; Sahabeh, Easa & Gustafsson, Anders (2022)
    Consumer response to online behavioral advertising in a social media context: The role of perceived ad complicity
    Psychology & Marketing. Doi: 10.1002/mar.21703
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  • Olson, Erik Lee (2022)
    ‘Sustainable’ marketing mixes and the paradoxical consequences of good intentions
    Journal of Business Research. Doi: 10.1016/j.jbusres.2022.05.063
  • Escobar, Francisco Jose Barbosa; Wang, Qian Janice, Corredor, Andres & Velasco, Carlos (2022)
    The taste of visual textures
    Food Quality and Preference, 100. Doi: 10.1016/j.foodqual.2022.104602
  • Olson, Erik Lee (2022)
    Advocacy bias in the green marketing literature: Where seldom is heard a discouraging word
    Journal of Business Research, 144, p. 805-820. Doi: 10.1016/j.jbusres.2022.02.052
  • Koch, Alexander; Mønster, Dan, Nafziger, Julia & Veflen, Nina (2022)
    Fostering safe food handling among consumers: Causal evidence on game- and video-based online interventions
    Food Control, 135, p. 1-10. Doi: 10.1016/j.foodcont.2022.108825
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