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Forskning

Institutt for markedsføring

Forskningen ved institutt for markedsføring skaper løsninger for bedrifter, utvikler teorier, og den har relevans.

BIs vitenskapelige produksjon er registrert i den nasjonale databasen Cristin (Current Research Information System In Norway).

Publikasjoner

  • van Riel, Allard & Snyder, Hannah (2024)
    Enhancing the impact of literature reviews: guidelines for making meaningful contributions
    Spanish Journal of Marketing - ESIC. Doi: 10.1108/SJME-05-2024-0125
  • Anh, Pham Thi Cam; Phuong, Nguyen Mai, Nguyen, Huong Giang, Linh, Pham Ngoc Mai & Giang, Nguyen Huong (2024)
    Shift of Vietnamese Consumer E-purchasing Behavior During and After Covid-19 Pandemic
    Journal of distribution science, 22(1), p. 47-59. Doi: 10.15722/jds.22.01.202401.47
  • Munksgaard, Kristin B.; Abrahamsen, Morten Høie & Frandsen, Kirsten (2024)
    The influence of network understanding on value creation in business relationships
    European Journal of Marketing, 58(4), p. 928-951. Doi: 10.1108/EJM-04-2021-0268
    Vis sammendrag
  • Becker, Jan-Michael; Völckner, Franziska & Sattler, Henrik (2024)
    How Important Is Word of Mouth? Development, Validation, and Application of a Scale
    Journal of Interactive Marketing, 59(3), p. 273-293. Doi: 10.1177/10949968231215362
  • Alvarado, Jorge Andres; Velasco, Carlos & Salgado-Montejo, Alejandro (2024)
    The organization of semantic associations between senses in language
    Language and Cognition, p. 1-30. Doi: 10.1017/langcog.2024.19
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