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Forskning

Institutt for markedsføring

Forskningen ved institutt for markedsføring skaper løsninger for bedrifter, utvikler teorier, og den har relevans.

BIs vitenskapelige produksjon er registrert i den nasjonale databasen Cristin (Current Research Information System In Norway).

Publikasjoner

  • Becker, Jan-Michael; Völckner, Franziska & Sattler, Henrik (2024)
    How Important Is Word of Mouth? Development, Validation, and Application of a Scale
    Journal of Interactive Marketing. Doi: 10.1177/10949968231215362
  • Motoki, Kosuke; Bunya, Ayana, Park, Jaewoo & Velasco, Carlos (2024)
    Decoding the meaning of alternative proteins: Connotations and music-matching
    Food Quality and Preference, 115. Doi: 10.1016/j.foodqual.2024.105117
  • Alvarado, Jorge Andres; Velasco, Carlos & Salgado-Montejo, Alejandro (2024)
    The organization of semantic associations between senses in language
    Language and Cognition.
  • Chuquichambi, Erick Gustavo; Munar, Enric, Spence, Charles & Velasco, Carlos (2024)
    Individual differences in sensitivity to taste-shape crossmodal correspondences
    Food Quality and Preference, 115. Doi: 10.1016/j.foodqual.2024.105110
  • Velasco, Carlos; Vargas, Jessica & Petit, Olivia (2024)
    Multisensory experiences and technology in the context of wine experiences
    Journal of Wine Research. Doi: 10.1080/09571264.2024.2310304
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