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Forskning

Institutt for markedsføring

Forskningen ved institutt for markedsføring skaper løsninger for bedrifter, utvikler teorier, og den har relevans.

BIs vitenskapelige produksjon er registrert i den nasjonale databasen Cristin (Current Research Information System In Norway).

Publikasjoner

  • Abrahamsen, Morten Høie & Munksgaard, Kristin B. (2025)
    Interaction in a time of crisis: buyer-supplier adaptation in public healthcare
    The journal of business & industrial marketing. Doi: 10.1108/JBIM-06-2024-0397
  • Escobar Barbosa, Francisco; Velasco, Carlos, Byrne, Derek V. & Wang, Qian Janice (2025)
    The influence of emotional cues and anthropomorphism on product temperature expectations
    Food Quality and Preference, 126. Doi: 10.1016/j.foodqual.2024.105387
  • Kurtmollaiev, Seidali; Andreassen, Tor W. & Lervik-Olsen, Line (2025)
    How quality and innovation drive the service experience
  • Chuquichambi, Erick Gustavo; Veflen, Nina, Munar, Enric & Velasco, Carlos (2025)
    The role of taste-shape correspondences and semantic congruence in product preference and taste expectations
    Multisensory Research.
  • Velasco, Carlos; Vargas, Jessica Mireya Alaniz & Petit, Olivia (2024)
    Multisensory experiences and technology in the context of wine experiences
    Journal of Wine Research, 35(2), p. 85-100. Doi: 10.1080/09571264.2024.2310304
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