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Forskning

Institutt for markedsføring

Forskningen ved institutt for markedsføring skaper løsninger for bedrifter, utvikler teorier, og den har relevans.

BIs vitenskapelige produksjon er registrert i den nasjonale databasen Cristin (Current Research Information System In Norway).

Publikasjoner

  • Burki, Umar; Glavee-Geo,, Richard, Dahlstrøm, Robert, Buvik, Arndt & Kanan, Renger (2023)
    The Moderating Effect of Market Knowledge on Contractual Efficacy: Evidence from Asian Supplier-Western Buyer Relationships
    Asian Business & Management.
  • Dahlstrøm, Robert & Nygaard, Arne (2023)
    Better Together in the Long Run? How Evolution of Co-Branding Alliance Affect Vertical Control, Role Ambiguity, and Performance
    The journal of business & industrial marketing.
  • Sigurdsson, Valdimar; Larsen, Nils Magne, Folwarczny, Michał, Fagerstrøm, Asle, Menon, R.G. Vishnu & Sigurdardottir, Freyja Thoroddsen (2023)
    The importance of relative customer-based label equity when signaling sustainability and health with certifications and tags
    Journal of Business Research, 154. Doi: 10.1016/j.jbusres.2022.113338
    Vis sammendrag
  • Abrahamsen, Morten H.; Halinen, Aino & Naudè, Peter (2023)
    The role of visioning in business network strategizing
    Journal of Business Research, 154. Doi: 10.1016/j.jbusres.2022.113334
    Vis sammendrag
  • Weiss, Stephanie; Knöferle, Klemens & Vossen, Alexander (2022)
    Meaningfully Different? How Visual Semantics Help New Ventures Achieve Optimal Distinctiveness
    Academy of Management Proceedings. Doi: 10.5465/AMBPP.2022.16061abstract
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