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Forskning

Institutt for markedsføring

Forskningen ved institutt for markedsføring skaper løsninger for bedrifter, utvikler teorier, og den har relevans.

BIs vitenskapelige produksjon er registrert i den nasjonale databasen Cristin (Current Research Information System In Norway).

Publikasjoner

  • Olsen, Lars Erling; Pappas, Ioannis, Samuelsen, Bendik Meling & Warlop, Luk (2022)
    Broad vs. Narrow brand positioning: Effects on competitive brand performance
    European Journal of Marketing, 56. Doi: 10.1108/EJM-02-2021-0090
    Vis sammendrag
  • Hosseini, Changiz; Humlung, Oda Flo, Fagerstrøm, Asle & Haddara, Moutaz (2022)
    An experimental study on the effects of gamification on task performance
    Procedia Computer Science, 196, p. 999-1006.
  • Caruelle, Delphine Sylvie Sophie; Shams, Poja, Gustafsson, Anders & Lervik-Olsen, Line (2022)
    Affective Computing in Marketing: Practical Implications and Research Opportunities Afforded by Emotionally Intelligent Machines
    Marketing letters, p. 163-169. Doi: 10.1007/s11002-021-09609-0
  • Remme, Anne-Marthe Rekdal; Stange, Stine-Mari, Fagerstrøm, Asle & Lasrado, Lester Allan (2022)
    Blockchain-enabled Sustainability Labeling in the Fashion Industry
    Procedia Computer Science, 196, p. 280-287. Doi: 10.1016/j.procs.2021.12.015
  • Melgaard, Jørgen; Monir, Rubina, Lasrado, Lester Allan & Fagerstrøm, Asle (2022)
    Academic Procrastination and Online Learning During the COVID-19 Pandemic
    Procedia Computer Science, 196, p. 117-124. Doi: 10.1016/j.procs.2021.11.080
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