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Forskning

Institutt for markedsføring

Forskningen ved institutt for markedsføring skaper løsninger for bedrifter, utvikler teorier, og den har relevans.

BIs vitenskapelige produksjon er registrert i den nasjonale databasen Cristin (Current Research Information System In Norway).

Publikasjoner

  • Olson, Erik Lee (2022)
    ‘Sustainable’ marketing mixes and the paradoxical consequences of good intentions
    Journal of Business Research, 150, p. 389-398. Doi: 10.1016/j.jbusres.2022.05.063
  • Jütte, Espen Alexander & Olson, Erik Lee (2022)
    A brand hegemony rejection explanation for digital piracy
    European Journal of Marketing, 56(5), p. 1512-1531. Doi: 10.1108/EJM-04-2020-0303
  • Olsen, Lars Erling; Samuelsen, Bendik Meling, Pappas, Ioannis & Warlop, Luk (2022)
    Broad vs. Narrow brand positioning: Effects on competitive brand performance
    European Journal of Marketing, 56(3). Doi: 10.1108/EJM-02-2021-0090
    Vis sammendrag
  • Casales-Garcia, Vicente; Gonzalez-Abril, Luis, Veflen, Nina & Velasco, Carlos (2022)
    Assessing the influence of colour and glass type on beer expectations
    Food Quality and Preference, 103. Doi: 10.1016/j.foodqual.2022.104701
  • Caruelle, Delphine Sylvie Sophie; Shams, Poja, Gustafsson, Anders & Lervik-Olsen, Line (2022)
    Affective Computing in Marketing: Practical Implications and Research Opportunities Afforded by Emotionally Intelligent Machines
    Marketing letters, p. 163-169. Doi: 10.1007/s11002-021-09609-0
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