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Forskning

Institutt for markedsføring

Forskningen ved institutt for markedsføring skaper løsninger for bedrifter, utvikler teorier, og den har relevans.

BIs vitenskapelige produksjon er registrert i den nasjonale databasen Cristin (Current Research Information System In Norway).

Publikasjoner

  • Veflen, Nina Jeanette & Bánáti, Diána (2023)
    Ethics in Food Safety Management
  • Veflen, Nina Jeanette; Andersen, Veslemøy Eva Margrethe & Lelieveld, Huub (2023)
    Misinformation about food safety
  • Langsrud, Solveig; Skuland, Silje Elisabeth, Teixeira, Paula, Veflen, Nina Jeanette, Allison, Rosalie, Crawford, Bob, Izsó, Tekla, Kasza, Gyula, Lecky, Donna M., Nicolau, Anca Ioana & Scholderer, Joachim (2023)
    A trans disciplinary and multi actor approach to develop high impact food safety messages to consumers: Time for a revision of the WHO - Five keys to safer food?
    Trends in Food Science & Technology, 133, p. 87-98. Doi: 10.1016/j.tifs.2023.01.018
  • Lins, Sebastian; Becker, Jan-Michael, Lyytinen, Kalle & Sunyaev, Ali (2023)
    A Design Theory for Certification Presentations
    Data Base for Advances in Information Systems, 54(3), p. 75-118. Doi: 10.1145/3614178.3614183
    Vis sammendrag
  • Dahlstrøm, Robert & Nygaard, Arne (2023)
    Better Together in the Long Run? How Evolution of Co-Branding Alliance Affect Vertical Control, Role Ambiguity, and Performance
    The journal of business & industrial marketing. Doi: 10.1108/JBIM-07-2022-0304
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