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Gabrielsson, Jonas & Huse, Morten
(2023)
Sustainable ethics and team production: Implications for value-creating boards in SMEs
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Abstract
Sustainability has become a key concern for SMEs whose board members recognize the need to consider not only the financial bottom line but also the environmental and social performance of the business. Sustainability is about ethics because it calls on board members to consider not only the condition of current stakeholders but also the potential condition of future people that are at the mercy of contemporary unsustainable production and consumption patterns. In the chapter, we build on recent developments of the extended team production theory to discuss the characteristics and behavior of value-creating boards in SMEs. We present an integrated value-chain framework that may be used for developing the value-creating potential of boards to achieve the long-term sustainability goals of the business.
Key Words: Boards, ethics, SMEs, sustainability, team production, value creation
Why is it more likely that boards are destroying rather than creating values? This is the first observation that motivates the chapter. The second observation is that boards are not teams – at least not in most cases. The third observation is that team efforts at the board level can contribute to sustainable value creation in financial, social, and environmental terms.
We will, in this chapter, reflect on these observations in the context of privately held small and medium-sized enterprises (SMEs). We discuss how their boards, in practice, can be value-creators rather than only value-distributors or value-destroyers. We apply sustainability as a meta-concept that explicates the ethical aspects embedded in value creation and the moral responsibility to consider not only the financial bottom line but also environmental and social performance. In the context of SMEs, our discussion identifies how board members in practice may contribute to sustainable value creation in financial, social, environmental, and ethical terms.
The chapter is built on the recent developments of the extended team production theory (e.g., Huse & Gabrielsson, 2012; Gabrielsson, Calabro, & Huse, 2016; Gabrielsson, Åberg, & Huse, 2020). Team production theory has its roots in law and economics and has been presented as an alternative to agency theory. The extended team production theory focuses on leadership and entrepreneurial behavior and integrates core strategy perspectives from both industrial organization and resource approaches. Our theorizing offers an integrated value-chain framework that may be used for developing value-creating boards in SMEs.
Our discussion emphasizes that value-creating boards are highly potent agents of change with a collective capacity to prevent, mitigate and adapt to climate change and its adverse impacts on the planet and its people. However, we also recognize that many businesses rely on activities and practices damaging the environment while simultaneously mistreating employees and other stakeholders in their value-creation efforts. The often-unsustainable approaches to value creation that abounds in and around boardrooms warrant the need to integrate the requirements of a healthy economy and the needs of human society with environmental protection and restoration . Board members have a special responsibility in this regard because their decisions can have an immense impact on natural environments and on the local communities where their businesses operate.
The vocabulary in this chapter supplies a toolkit that may help board members use both hands, i.e., combining many ways of creating values. Board members are in a value chain framework supposed to put their collective efforts where they add the most value while. This is typically done by paying attention to value-creating possibilities across the whole value chain. In this respect, a value-chain analysis contributes to finding possibilities for sustainable value-creation that consider not only the financial bottom line but also environmental and social performance
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Cameron, Lindsey; Lamers, Laura, Leicht-Deobald, Ulrich, Lutz, Christoph, Meijerink, Jeroen & Möhlmann, Mareike
(2023)
Algorithmic Management: Its Implications for Information Systems Research
Communications of the Association for Information Systems, 52, p. 556-574.
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In recent years, the topic of algorithmic management has received increasing attention in information systems (IS) research and beyond. As both emerging platform businesses and established companies rely on artificial intelligence and sophisticated software to automate tasks previously done by managers, important organizational, social, and ethical questions emerge. However, a cross-disciplinary approach to algorithmic management that brings together IS perspectives with other (sub-)disciplines such as macro- and micro-organizational behavior, business ethics, and digital sociology is missing, despite its usefulness for IS research. This article engages in cross-disciplinary agenda setting through an in-depth report of a professional development workshop (PDW) entitled “Algorithmic Management: Toward a Cross-Disciplinary Research Agenda” delivered at the 2021 Academy of Management Annual Meeting. Three leading experts (Mareike Möhlmann, Lindsey Cameron, and Laura Lamers) on the topic provide their insights on the current status of algorithmic management research, how their work contributes to this area, where the field is heading in the future, and what important questions should be answered going forward. These accounts are followed up by insights from the breakout group discussions at the PDW that provided further input. Overall, the experts and workshop participants highlighted that future research should examine both the desirable and undesirable outcomes of algorithmic management and should not shy away from posing ethical and normative questions.
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Sanden, Guro Refsum
(2023)
Language in multilingual organizations: power, policies and politics
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Lutz, Christoph
(2023)
Privacy and Human-Machine Communication
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Buhmann, Alexander & Gregory, Anne
(2023)
Artificial Intelligence: Implications for Corporate Communication Roles and Responsibilities
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Volk, Sophia Charlotte & Buhmann, Alexander
(2023)
Measurement and Evaluation in the Digital Age: Challenges and Opportunities for Corporate Communication
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Digital technologies offer significant advances for the measurement and evaluation (M&E) of corporate communication, as they allow for real time and automated data collection and anal-ysis and bring new predictive capabilities. This, in turn, also brings new challenges and con-cerns, e.g., with data-based profiling and microtargeting. This chapter examines how digitali-sation changes M&E and what remains the same, differentiating between two levels: (1) M&E at the activities level (of communication products, campaigns or programs), and (2) M&E at the administrative level (of managing the communication function, departments, and professionals). We critically reflect on societal, ethical, legal, organisational, and individual challenges related to the use of digital approaches to the M&E. The implementation of digital technologies for M&E in practice is illustrated by a case study of the UNICEF measurement framework. We conclude with directions for research and implications for the future of M&E practice.
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Frandsen, Finn & Johansen, Winni
(2023)
Corporate crisis management: Managing Covid-19 in Denmark, Sweden, and Norway
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Alacovska, Ana; Booth, Peter & Fieseler, Christian
(2023)
A Pharmacological Perspective on Technology-Induced Organised Immaturity: The Care-giving Role of the Arts
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Bucher, Eliane; Schou, Peter Kalum & Waldkirch, Matthias
(2023)
Just Another Voice in the Crowd? Investigating Digital Voice Formation in the Gig Economy
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Olsen, Ragnhild Kristine & Furseth, Peder Inge
(2023)
Service Innovation and Value Creation in Local Journalism During Times of Crisis
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Journalism innovation, according to service innovation theory, is about providing new journalistic services that create value for audiences, society, and the news organisation itself. This study explores how local news media responded to the Coronavirus crisis in terms of service innovation. Based on interviews with editors and top management representatives at two local newspaper groups in Norway (N = 20), we show how local newspapers developed new digital services in response to audiences’ need for guidance, overview, and a sense of togetherness, and how the media operations generated revenues in the process. Theoretically, the study identifies two key innovation dynamics in local journalism during a crisis: A social-economic value creation dynamic which captures how local newspapers appropriate their business model to accommodate new service offerings and balance social and economic value creation considerations; and a service system-audience experience dynamic which captures how innovation in journalistic offerings are linked to concurrent innovations in journalistic production processes. This research enhances the understanding of journalism innovation as a value-creating phenomenon and the factors that stimulate such value creation during crises.
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Wallius, Eetu & Köse, Dicle Berfin
(2023)
Gamified eco-driving: A systematic literature review
CEUR Workshop Proceedings, 3405, p. 184-191.
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Wilhelmsen, Tiril; Røysamb, Espen, Lekhal, Ratib, Brandlistuen, Ragnhild Eek, Alexandersen, Nina & Wang, Mari Vaage
(2023)
Children's mental health: The role of multiple risks and child care quality
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Solvoll, Mona K & Høiby, Marte
(2023)
Framing the Covid-19 pandemic: A case study of the role of Norwegian public service broadcasting in times of crisis
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Stensen, Kenneth; Lydersen, Stian, Ranøyen, Ingunn, Lekhal, Ratib, Drugli, May Britt & Solheim Buøen, Elisabet
(2023)
Investigating the Measurement Invariance of the Caregiver-Teacher Report Form (C-TRF) Factors in a Norwegian Early Childhood Education and Care Context
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Miguel, Cristina; Lutz, Christoph, Perez Vega, Rodrigo & Majetić, Filip
(2023)
Working from paradise? An analysis of the representation of digital nomads’ values and lifestyle on Instagram
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Digital nomads (DNs) are highly mobile professionals who work while travelling and travel while working. Their lifestyle has gained increasing academic attention, also from a communication perspective. Despite initial work on the topic, little is known about the self-presentation practices of DNs on social media. To address this lack of evidence and focusing on Instagram as a key platform for this group, we adopt a Goffmanian perspective. By using semi-structured interviews, we provide an in-depth analysis of their self-presentational practices, specifically their content strategies, imagined audience and use of platform affordances. The interviews included photo elicitation as a central element. The findings show how DNs highlight independence and freedom, de-emphasize work in favour of leisure and travel, develop audience management strategies that are mindful of the imagined audiences’ situation, while trying to foster reliability and authenticity and greatly value the flexibility and ephemerality of the Stories feature.
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Zerfass, Ansgar & Brockhaus, Jana
(2023)
Digital corporate communication and digital transformation of communication functions and organizations
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van Trijp, Catharina Petronella Johanna; Lekhal, Ratib, Drugli, May Britt, Rydland, Veslemøy & Buøen, Elisabet Solheim
(2023)
Examining the longitudinal association between toddlers’ early shyness and their well-being during their first year in Norwegian early childhood education and care
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Karlsen, Lisa-Marie; Rydland, Veslemøy, Buøen, Elisabet Solheim, Vandell, Deborah Lowe & Lekhal, Ratib
(2023)
The factor structures of the Classroom Assessment Scoring System Pre-K and mature play observation tool in multi-ethnic Norwegian early childhood centers
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The use of standardized assessment tools for the evaluation of quality in early childhood education and care (ECEC) is on the rise, yet a greater understanding of the applicability of these tools across contexts is still needed. This study investigates the factor structure of two assessment tools, the Classroom Assessment Scoring System Pre-K (CLASS) and Mature Play Observation Tool (MPOT) in a free-play focused context serving high numbers of children with diverse language backgrounds in Norway. The study also evaluates the extent to which these tools complement each other to create a more comprehensive understanding of children’s experiences in ECEC in this context. Using confirmatory factor analyses, our results from a sample of 125 multi-ethnic ECEC groups in Norway show a good fit for the two-factor (i.e., adult- and child-focused) model proposed by the authors of MPOT. In line with previous research, the three-factor (i.e., emotional support, classroom organization, and support for learning) model of CLASS required post hoc modifications, resulting in a marginally acceptable model fit. Overall, our findings provide evidence that the original factor structures of these tools can be modeled in urban ECEC centers in Norway, and using these tools provides different insights into children’s ECEC experiences.
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Huse, Morten
(2023)
Diversity and corporate Governance: how can groundbreaking research be developed?
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Do we contribute to create a better world through our diversity and corporate governance research? I am in this contribution challenging formulaic diversity and corporate governance research. Scholars are challenged to use polymorphic approaches. We should dare to challenge mainstream assumptions and even dare to "swear in the church". There is a need to explore what diversity means taking into consideration a changing society and societal needs. We should try to have perspectives about the future and not only about the past. We should include the impacts of digitalization, migration, globalization, climate change, pandemics, economic inequality, and even wars.
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Miguel, Cristina; Lutz, Christoph, Majetić, Filip, Perez Vega, Rodrigo & Sanchez-Razo, Miguel
(2023)
It's not All Shiny and Glamorous: Loneliness and Fear of Missing Out among Digital Nomads
Proceedings of the Annual Hawaii International Conference on System Sciences (HICSS), 56, p. 4628-4637.
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The term 'digital nomad' has gained popularity to describe professionals who work remotely from different locations facilitated by using information and communication technology. This study explores the interaction between digital nomadism and loneliness, digital nomads' coping mechanisms to fight loneliness (with a special focus on social media use), as well as the phenomenon of fear of missing out (FoMO). Digital nomads who often experience isolation may turn to the use of Facebook, WhatsApp, and Instagram to keep in contact with family and friends and other social media like Facebook groups, Slack, and MeetUp to meet new people. However, intensive use of social media can generate FoMO. By using 15 in-depth interviews, this paper aims to explore loneliness and FoMO as issues that might negatively intersect with digital nomads' wellbeing, thus spotlighting some of the hidden dark sides of digital nomadism that go too often unnoticed.
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Stensen, Kenneth; Lydersen, Stian, Ranøyen, Ingunn, Klöckner, Christian Andreas Nikolaus, Buøen, Elisabet Solheim, Lekhal, Ratib & Drugli, May Britt
(2023)
Psychometric Properties of the Student-Teacher Relationship Scale-Short Form in a Norwegian Early Childhood Education and Care Context
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Ranzini, Giulia; Lutz, Christoph & Hoffmann, Christian Pieter
(2023)
Privacy Cynicism: Resignation in the Face of Agency Constraints
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Haran, Francis Arthur
(2023)
‘Shut Your Eyes and See’: Time, Ekphrasis and Enargeia in James Joyce's Ulysses
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Solvoll, Mona Kristin; Larsson, Anders Olof & Krumsvik, Arne H.
(2023)
End of the “Prosumer” in News Media? User-Generated Content (UGC) Continues to Decrease as a Strategic Priority
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This chapter takes on the less researched subject of social media innovation as a leadership and strategic issue. The study adopted a longitudinal approach based on surveys among chief executives in Norway, conducted in 2015 (n = 152) and 2020 (n = 164). From a managerial perspective, we asked what role social media plays in the news media organization. And how do news media executives perceive the role of user-generated content (UGC) in terms of future strategic priorities? We map current and near-time strategies based on leaders’ impressions, changes in their social media strategies, as well as the characteristics of the news organizations.
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Tømte, Cathrine Edelhard & Smedsrud, Jørgen
(2023)
Governance and digital transformation in schools with 1:1 tablet coverage
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Huse, Morten & De Silva, Muthu
(2023)
Polymorphic research and boards of directors: Let us make a better world together
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POLYMORPHIC RESEARCH AND BOARDS OF DIRECTORS: LET US MAKE A BETTER WORLD TOGETHER
Abstract:
Our objective with this chapter is to show how innovative methods can help us contribute to important and path breaking research about boards and governance. We introduce polymorphic approaches, and we emphasize co-creation. The illustrations are leaning on a sharing philosophy of doing research.
Polymorphic research is about alternative ways of thinking and doing research. Through polymorphic approaches we challenge existing formulaic approaches to research about boards and governance, including messages, methods, interpretations, publication, and target audiences. We present examples using introspection, the champagne method and co-creation. Our position is that while the existing methodologies are useful, the simultaneous generation of theoretically rigorous and practically impactful research requires innovative methods.
We show how innovative methods in corporate governance research can contribute to solving the present crisis in research by moving the dominating research philosophy from “publish or perish” to a “sharing” philosophy.
Key words: champagne method, co-creation, corporate governance, gender, introspection
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Manara, Muhammad Untung; Nübold, Annika, van Gils, Suzanne & Zijlstra, Fred R H
(2023)
Exploring the path to corruption-An informed grounded theory study on the decision-making process underlying corruption
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Zerfass, Ansgar & Link, Jeanne
(2023)
Business models for communication departments: a comprehensive approach to analyzing, explaining and innovating communication management in organizations
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Muhammad, Ashfaq; Yu, Shubin, Liu, Yang & Luo, Kang
(2023)
Usage intensity of mobile instant messengers for work and employees' anxiety
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Zhao, Luming; Peng, Jiaxi & Yu, Shubin
(2023)
Sustainable Luxury and Consumer Purchase Intention: A Systematic Literature Review
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Yu, Shubin & Zhao, Luming
(2023)
Emojifying chatbot interactions: An exploration of emoji utilization in human-chatbot communications
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Černe, Matej; Lamovšek, Amadeja, Nikolova, Irina & Wong, Sut I
(2023)
Černe, M., Lamovšek, A., Nikolova, I., Wong, S.I. (2023). Leadership in Digitised Workplaces. In: Lynn, T., Rosati, P., Conway, E., van der Werff, L. (eds) The Future of Work. Palgrave Studies in Digital Business & Enabling Technologies. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-31494-0_6
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Köse, Dicle Berfin
(2023)
Can cat videos harm your relationships? Hedonic and utilitarian content as technological antecedents of phubbing
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Lekhal, Ratib; Drugli, May Britt, Karlsen, Lisa-Marie, Lydersen, Stian & Buøen, Elisabet Solheim
(2023)
Does thrive by three, a quality-building intervention in childcare centres, strengthen children’s language skills?
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Huse, Morten
(2023)
Diversity and corporate governance: how can groundbreaking research be developed?
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DIVERSITY AND CORPORATE GOVERNANCE: HOW TO DEVELOP GROUNDBREAKING RESEARCH?
I have recently reflected on what is excellence in research. Definitely, it has something to do with bringing our knowledge forward and to make our research relevant. I have thus also been reflecting on how research and publications about diversity and corporate governance contribute to excellence. How can research about diversity and corporate governance contribute to changing the society and making a better world?
Most of my own research that has been combining diversity and corporate governance, has been on the topic of women on boards. However, diversity and corporate governance goes far beyond that. Corporate governance is highly rooted in corporate stakeholder relations, and diversity includes various aspects of inclusion that do not directly relate to business level value creation. Most research about diversity and corporate governance is relating to meso level studies, often studies about boards of directors. When focusing on contributions that may change the world, then I clearly indicate the need to lift studies to macro levels. Perhaps, we in a holistic way should try to integrate micro, meso and macro level studies of diversity and corporate governance? This is what we have tried to achieve.
I like the possibility of combining various contributions in a book. Together they give a much broader perspective on a topic than what a single paper will do. Furthermore, the book format gives a greater freedom for the authors to present what they believe in. They are not forced into the formulaic ways in which journal articles typically need to be presented. We are getting close to what Lee (2009) and DeNisi (2010) call programmatic research. Programmatic research may be seen as a project exploring an overarching research theme. It is not each individual contribution that is the most important, but what the various individual contributions combined teach us. Programmatic research makes it possible for junior scholars to contribute together with senior scholars. Programmatic research contributes to overcome various aspects of research bias, including method bias, researcher bias, cultural biases, etc.
In this chapter I will present reflections in lines with the programmatic research lessons. I will direct reflexive questions towards groundbreaking research, meaningful research, excellence in research and contributions to make a better world. The rest of this chapter follows in these sections. First, with the title “How to develop groundbreaking research”, I introduce polymorphic and programmatic research. Second, under the title “Bringing knowledge forward”, I summarize the individual and overall contributions of the various chapters of this book. Third, using the title “An alternative research agenda – polymorphic research about women on boards”, I merge the main conclusions in the book with lessons from my own journey of exploring diversity and corporate governance. In this section, I illustrate through my introspective journey, programmatic and polymorphic research. Introspection is a process whereby I am observing my own conscious thoughts and emotions (Huse, 2020:118). Finally, I present some challenges for future diversity and corporate governance research. I do this considering an overall commitment to develop groundbreaking research and to develop a better world.
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Røyseng, Sigrid
(2023)
Artistic quality in the audit society – the case of Norway
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Tamò-Larrieux, Aurelia; Guitton, Clement, Mayer, Simon & Lutz, Christoph
(2023)
Regulating for Trust: Can Law Establish Trust in Artificial Intelligence?
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The current political and regulatory discourse frequently references the term “trustworthy artificial intelligence (AI)”. In Europe, the attempts to ensure trustworthy AI started already with the High-Level Expert Group Ethics Guidelines for Trustworthy AI and have now merged into the regulatory discourse on the EU AI Act. Around the globe, policymakers are actively pursuing initiatives—as the US Executive Order on Safe, Secure, and Trustworthy AI, or the Bletchley Declaration on AI showcase—based on the premise that the right regulatory strategy can shape trust in AI. To analyze the validity of this premise, we propose to consider the broader literature on trust in automation. On this basis, we constructed a framework to analyze 16 factors that impact trust in AI and automation more broadly. We analyze the interplay between these factors and disentangle them to determine the impact regulation can have on each. The article thus provides policymakers and legal scholars with a foundation to gauge different regulatory strategies, notably by differentiating between those strategies where regulation is more likely to also influence trust on AI (e.g., regulating the types of tasks that AI may fulfill) and those where its influence on trust is more limited (e.g., measures that increase awareness of complacency and automation biases). Our analysis underscores the critical role of nuanced regulation in shaping the human-automation relationship and offers a targeted approach to policymakers to debate how to streamline regulatory efforts for future AI governance.
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Nadeem, Kashif; Wong, Sut I, Za, Stefano & Venditti, Michelina
(2023)
Digital transformation and industry 4.0 employees: Empirical evidence from top digital nations
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Booth, Peter; Solvoll, Mona Kristin & Krumsvik, Arne H.
(2023)
Newspaper executives’ positioning toward the evolving use of social media
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Gran, Anne-Britt & Gaustad, Terje
(2022)
Digitizing Cinemas – Comprehensive Intended and Unintended Consequences for Diversity
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This article concerns digitization of film distribution and exhibition in the entire cinema sector in Norway, its comprehensive consequences for diversity - seen from the perspective of cultural policy. The results of analyzing complete cinema statistics for three years (2008, 2013 and 2017) indicate that the digitization process “from film reels to film files” contributes to strengthened diversity in terms of repertoire, distribution and new audiences. For policy makers, cinema operators and researchers, the study presents positive intended and unintended consequences of digitizing the cinema sector. These positive consequences offer cinema operators new opportunities when it comes to repertoire diversity.
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Newlands, Gemma Elisabeth Marjorie
(2022)
Anthropotropism: Searching for Recognition in the Scandinavian Gig Economy
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Newlands, Gemma Elisabeth Marjorie
(2022)
“This isn't forever for me”: Perceived employability and migrant gig work in Norway and Sweden
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Miguel, Cristina; Lutz, Christoph, Alonso-Almeida, María del Mar, Jones, Brian, Majetić, Filip & Perez Vega, Rodrigo
(2022)
Perceived impacts of short-term rentals in the local community in the United Kingdom
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This study explores the perceived impacts of short-term rental (STRs) in the United Kingdom through a quantitative analysis. A 57-item questionnaire covering socio-cultural, economic, political, environmental, and technological impacts of STRs was distributed online among guests, hosts, and aware non-users. Apart from descriptive statistics, the data analysis encompassed a principal component analysis to explore the dimensionality of the perceived impacts and an ANOVA to assess differences in the community-related dimensions among the included groups. The results reveal that: a) STRs are perceived relatively ambivalently but slightly more positively than negatively; b) that Environmental Care, Urban Transformation, Social Capital and Lifestyle, Housing, Infrastructure and Events, and Antisocial Behavior and Crime are the key dimensions of perceived impact; and c) that more involved stakeholder groups, especially hosts but also guests and hosts, perceived the impacts of STRs most positively. We discuss the findings in light of community resilience literature.
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Bracht, Eva M.; Barghi, Bita, Dumont, Kitty B., Edelmann, Charlotte M., Epitropaki, Olga, Fransen, Katrien, Giessner, Steffen R., Gleibs, Ilka H., Gonzalez, Roberto, Gonzalez, Ana Laguia, Lipponen, Jukka, Monzani, Lucas, Markovits, Yannis, Molero, Fernando, Leon, Juan A. Moriano, Neves, Pedro, Orosz, Gábor, Roland-Lévy, Christine, Schuh, Sebastian C., Sekiguchi, Tomoki, Song, Lynda Jiwen, Story, Joana, Boer, Diana, Stouten, Jeroen, Tatachari, Srinivasan, Valdenegro, Daniel, van Bunderen, Lisanne, Voros, Viktor, Wong, Sut I, Youssef, Farida, Zhang, Xin-an, Van Dick, Rolf, Haslam, S. Alexander, Kerschreiter, Rudolf, Lemoine, Jérémy E, Steffens, Niklas K., Akfirat, Serap Arslan & Avanzi, Lorenzo
(2022)
Innovation across cultures: Connecting leadership, identification, and creative behavior in organizations
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Xiao, Yi & Yu, Shubin
(2022)
Using Humor to Promote Social Distancing on Tiktok During the COVID-19 Pandemic
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Buhmann, Alexander & White, Candace
(2022)
Artificial Intelligence in Public Relations: Role and Implications
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Blyth, Dorothy; Jarrahi, Mohammad Hossein, Lutz, Christoph & Newlands, Gemma Elisabeth Marjorie
(2022)
Self-branding strategies of online freelancers on Upwork
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Self-branding is crucial for online freelancers as they must constantly differentiate themselves from competitors on online labor platforms to ensure a viable stream of income. By analyzing 39 interviews with freelancers and clients on the online labor platform Upwork, we identify five key self-branding strategies: boosting a profile, showcasing skills, expanding presence, maintaining relationships with clients, and individualizing brand. These self-branding strategies are contextualized within Goffman's dramaturgical theory and through an affordances lens, showing immanent tensions. While online freelancers successfully leverage self-branding to improve their visibility on Upwork and beyond, the client perspective reveals a fine line between too little and too much self-branding. Online freelancers must brand themselves in visibility games when the game rules are largely opaque, riddled with uncertainty, and constantly evolving. We connect the findings to adjacent platform economy research and derive a self-branding as a performance framework.