Institutt for kommunikasjon og kultur

Journal of Retailing and Consumer Services 94 s. 104981-104981 Doi: https://doi.org/10.1016/j.jretconser.2026.104981

Humanities and Social Sciences Communications Doi: https://doi.org/10.1057/s41599-026-08549-2

Abstract In increasingly diverse societies, people in intercultural contact must navigate cultural diversity to find their place and sense of belonging. Yet, research on acculturation has largely focused on minority groups, leaving majority group responses to cultural change underexplored. A substantial subset of majority group members adopts an undifferentiated acculturation strategy, expressing low or neutral scores on both heritage culture maintenance and other culture adoption. This pre-registered mixed-methods study provides the first comprehensive examination of this strategy’s internal heterogeneity. We surveyed 316 undifferentiated White British participants and applied Latent Profile Analysis across psychological, ideological, and demographic variables, integrating these results with quantified qualitative data. The analysis revealed two subgroups. The larger Humanistic profile ( n  = 242) was characterised by politically liberal views, stronger identification with all humanity, and inclusive attitudes towards immigrants, and scored significantly higher—though still neutral in absolute terms—on other culture adoption. Their neutrality appeared to reflect a universalist, equality-oriented outlook rather than indifference, suggesting a cosmopolitan form of belonging grounded in global human identification. The smaller Detached profile ( n  = 74) showed higher cultural-identity reflection and cultural essentialism, and greater indifference to intercultural contact, but did not differ from the Humanistic group on heritage culture maintenance. This orientation reflected a more disengaged or ambivalent sense of belonging, marked by scepticism towards cultural identity as a basis for social connection. These findings demonstrate that the undifferentiated strategy is not monolithic but comprises at least two orientations: one grounded in inclusive, humanity-based belonging and another reflecting detachment from cultural involvement. We propose extending acculturation theory to incorporate these humanistic and detached patterns, which may represent distinct adaptations to culturally complex, globalised societies. We discuss their implications for fostering or hindering belonging among a substantial segment of majority-group members.

JMIR Human Factors 13 Doi: https://doi.org/10.2196/78824

Abstract Background Despite the growing importance of social media in mobile health (mHealth) communication, we lack a clear understanding of how emotional elements like emojis shape message effectiveness. Furthermore, since emojis are inherently tied to text, their impact may be highly dependent on the relevance and context of the accompanying written content. Objective This study aimed to investigate how the valence of emojis affects the effectiveness of mHealth messages and to determine the role of emoji-text congruence in shaping message outcomes. Methods A mixed-method approach was used, encompassing 3 complementary studies. First, an analysis of real-world health-related tweets (N 1 =257,648) quantified social media engagement in relation to positive, negative, and absent emojis. Building on these insights, 2 controlled experiments (N 2 =220; N 3 =190) further explored how negative emojis influence preventative health behaviors under varying levels of text congruence. Results The automatic content analysis revealed that messages containing negative emojis generated significantly higher social media engagement than those with positive emojis ( β =0.24, SE=0.03, t 257, 593 =9.59; P <.001). Subsequently, experimental findings indicated that negative emojis can effectively promote preventative health behaviors ( t 218 =−4.15; P <.001). However, messages with high negative emoji-text congruence are more persuasive in promoting preventive behavior than those with low congruence ( F 1, 186 =5.46, η 2 =.028; P <.05), highlighting the complex interplay between emotional signaling and message consistency. Conclusions These findings advance our theoretical understanding of emoji-based health communication and provide practical guidelines for public health organizations seeking to optimize their mHealth messaging strategies. Our results highlight the need for careful consideration of both emotional valence and message coherence when designing health communications in the digital age.

Academy of Management Proceedings Doi: https://doi.org/10.5465/amproc.2026.21871abstract

Large Language Models (LLMs) fundamentally transform human–machine communication, and in turn, professional communication in organizations. Unlike earlier systems that processed language without participating in interaction, LLMs generate context-sensitive discourse, modulate tone and stance, and filter information through selective summarization. This article introduces Algorithmic Pragmatics, a theoretical framework explaining how LLMs reshape communicative action despite lacking intentions or grounded understanding. The theory is developed within the context of international business communication by drawing on language-sensitive international business and management research. The Algorithmic Pragmatics framework identifies four mechanisms through which LLMs influence meaning-making: algorithmic generation of linguistic acts, algorithmic modulation of interpersonal tone, algorithmic filtration of salient information, and cybernetic interaction, whereby recursive human–model feedback loops normalize algorithmically patterned forms of communication. These mechanisms collectively reorganize the conditions under which linguistic meaning is produced, interpreted, and distributed in business communication. They also carry far-reaching societal and ethical implications, including shifts in epistemic authority, the emergence of algorithmically enforced linguistic norms that contribute to linguistic homogenization, widening accountability gaps in hybrid human–machine authorship, and new forms of communicative inequality shaped by differential access to AI literacy and the privileging of dominant language varieties. The article concludes with three implications for professional communication, specifically in relation to hybrid communication systems; cognitive offloading and sensemaking; and communicative convergence.

Corporate Communications. An International Journal s. 1-18 Doi: https://doi.org/10.1108/CCIJ-02-2026-0067