Building and Sustaining High Performance Organisations in Uncertain Times
We examine Corporate Social Responsibility (CSR) practises in organisations, and present a case for why both ‘doing good’ and ‘looking good’ are important for sustaining a system of generalised reciprocity. According to Baker and Bulkley (2014), generalised reciprocity is a way of organising, “an ongoing process of “interlocked behaviours” where one person’s behaviour is contingent on another person’s behaviour, whose behaviour is contingent on yet another person’s behaviour, and so on”. We begin by exploring prosocial and impression management motives, and discuss whether it is actually possible to separate these motivations in CSR practises. At the organisational level, these motives are known as ‘Paying-it-forward’ and ‘Rewarding Reputation’ (Baker and Bulkley, 2014), where one is induced by moral sentiment and the other by reputational rewards. We present a framework that suggests why both of these mechanisms are important, mixed motives in CSR practises enable a system of generalised reciprocity.