Sport, Business and Management
Doi:
https://doi.org/10.1108/SBM-12-2020-0132
Purpose – This paper sought to determine how a major sport event can become trapped in a winner’s curse, in
which the fierce competition to host the event forces organisers to spend more on acquiring and hosting it than
what it is worth in economic terms.
Design/methodology/approach – This study used a combination of document analysis and 47 in-depth
interviews with 51 individuals representing various private and public organisations involved in the
implementation of the UCI 2017 Road Cycling World Championship. Snowball sampling and a semi-structured
interview guide were used to ensure coverage of all relevant information.
Findings – The organiser and the host municipal lacked the necessary experience with events of this size and
character. Information from previous championships events was not transferred, and the municipality
administration did not utilise experiences from hosting previous events. Limited financial resources prevented
the organiser from hiring enough employees with the necessary competence. Lack of communication between
the stakeholders who contributed in hosting the event reduced the quality of planning and preparations.
A dubious culture and lack of seriousness within the Norwegian Cycling Federation, which was the owner of
organising company, seemed to have been transferred to organiser.
Originality/value – The research identifies some of the reasons why major sports events so often turns out to
be more problematic than expected in economic terms, not only for the organiser but also for actors in the public
sector in the host city. The novelty is that it goes into depth on the underlying reasons and the dynamic forces
behind these problems.