Cathrine von Ibenfeldt
Lecturer
Campus Trondheim, Department of Communication and Culture
Employee Profile
- Room number C4Y-067
- Phone +4790929233
- E-mail cathrine.v.ibenfeldt@bi.no
Biography
Cathrine von Ibenfeldt is a lecturer at the department of marketing, BI - Norwegian School of Business. She obtained her master in marketing at Buskerud University College in 2008.
Cathrine worked as a lecturer at Buskerud University College from 2008 to 2012, then as a lecturer at Kristiania University College from 2012 to 2018. Cathrine joined BI in 2018. Cathrine give lectures in marketing related courses as digital marketing, marketing management and marketing communications. She supervise bachelor and master candidates in their final project.
Cathrines research interest is related to behavioral aspects of marketing. Her teaching aspiration is to motivate students to explore knowledge trough practical assessment of the topics at hand.
Cathrine worked as a lecturer at Buskerud University College from 2008 to 2012, then as a lecturer at Kristiania University College from 2012 to 2018. Cathrine joined BI in 2018. Cathrine give lectures in marketing related courses as digital marketing, marketing management and marketing communications. She supervise bachelor and master candidates in their final project.
Cathrines research interest is related to behavioral aspects of marketing. Her teaching aspiration is to motivate students to explore knowledge trough practical assessment of the topics at hand.
Publications
Mariussen, Anastasia; Ibenfeldt, Cathrine von & Vespestad, May Kristin (2014)
The typology and role of online information sources in destination image formation: An Eye-Tracking study
International Journal of Digital Accounting Research, 14(20) , s. 141-164. Doi: https://doi.org/10.4192/1577-8517-v14_6
Trelease, Cathrine von Ibenfeldt (2013)
Pappvinen i skapet
[Kronikk]
Ibenfeldt, Cathrine von (2017)
Mobil markedsføring
[Popular Science Article]. Magma forskning og viten, 4, s. 37-43.
Ibenfeldt, Cathrine von (2015)
Evolusjon og forbrukeratferd
[Popular Science Article]. kampanje.com,
Ibenfeldt, Cathrine von & Troye, Sigurd Villads (2014)
When buyers complain: the effects of written feedback on customer evaluation
[Conference Lecture]. Event
Mariussen, Anastasia & Ibenfeldt, Cathrine von (2014)
Consumer decision-making in the online multichannel marketing environment: An eye-tracking study
[Lecture]. Event
Gården, Knut Eirik; Skogstad, Bjørn Einar & Ibenfeldt, Cathrine von (2012)
“Facebook Ergo Sum”Brand Concepts and Brand Relationships in High Information Load Context
[Conference Poster]. Event
| Year | Academic Department | Degree |
|---|---|---|
| 2008 | Buskerud University College | Master in Marketing |
| 2000 | Høyskolen i Lillehammer | Cand.Mag |
| Year | Employer | Job Title |
|---|---|---|
| 2018 - Present | BI Norwegian Business School | Lecturer |
| 2023 - 2023 | NTNU | Lecturer |
| 2021 - 2021 | BI Norwegian Business school | Associated Dean Bachelor in digital communication and marketing |
| 2018 - 2019 | BI Norwegian Business school | Associated Dean Bachelor in digital communication and marketing |
| 2012 - 2018 | Kristiania University College | Assistant professor |
| 2008 - 2012 | HIBU | Doctoral candidate |